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RedBalloon

Marketing Manager

RedBalloon, Shiner, Texas, United States, 77984


Bedrock Truck Beds , a subsidiary of

Kaspar Companies , is looking for someone with 5-10 years of experience as a Marketing Manager, well-versed in Budget Management, Campaign Management, and Content Creation. The ideal candidate should also have some experience with CRM, strong leadership skills, and a solid understanding of Marketing Analytics. Your strengths in these areas will be instrumental in driving our marketing initiatives forward.

Responsibilities:

Be a visionary and strategist in designing and coordinating marketing activities and items to promote companies’ brands, products, and services nationwide.Constantly strive to continue building the size and loyalty of Bedrock’s advocacy groups.Direct, inform, and train other departmental employees on marketing aspects of the company.Develop and effectively distribute industry-related content to dealers, distributors, dealerships, industry professionals, and end consumers nationwide.Use all social media channels and online resources to enhance marketing strategies.Maintain good relationships and delegate effectively to all outsourced resources.Manage media buys, publications, web developers, promotional items, apparel, online contests, sponsorships, trade shows, literature, product database, email newsletters, blogs, new product releases, and special projects.Identify, develop, and support relationships with strategic influencers to promote the brand.Determine ways to measure results of marketing initiatives.Participate in special events, sales meetings, promotional activities, and tradeshows.Prepare reports of marketing activities and other reports as assigned.Assist with annual budget development and management.Travel up to 50% required.All other duties assigned by management.

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