Product Marketing Manager/ Winds & Strings (Yamaha Corporation of America)

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.Purpose of RoleProduct Marketing owns the upstream portion of a product’s journey to market by leading the positioning of the product and the

development

of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.Key Accountabilities IncludeEnsure Product Marketing strategy maps to the overall YCA product category marketing strategyEnsure sales growth through effective channel strategy and product positioning, pricing, and distributionEnsure that Marketing, Sales and Customer Service teams (and other relevant internal stakeholders) understand the category's product functions and features in support of overall product education objectives and successful product life cycle management.Develop Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha productsDrive alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ to ensure product is ready for market.Ensure accurate review and assessment of YCA product category supply chainCore Functional CompetenciesCustomer Insights -

Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisionsMarket Understanding -

Knowledge of market and Yamaha's position in it, as well as prospective customer baseMarketing Strategy Development -

Select a course of action to achieve marketing goalsPricing Methods -

Determine best, competitive pricing for products and services to maximize profitsProduct Development -

Modify and improve an existing product; introduce a new product so that new or additional benefits meet an identified customer need or market nicheTechnical Product Acumen -

Demonstrate in-depth knowledge of Yamaha's products and servicesProduct Marketing -

Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.Project Communication Management -

Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.Core Behavioral CompetenciesCustomer FocusDecision QualityPlans and AlignsCollaboratesSelf-DevelopmentSituational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.Yamaha Way (will, integrity, initiative, challenge, commitment)QualificationsIdealDemonstrated success in the

Winds & Strings, Musical Instruments industry

and its target marketDemonstrated success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle managementExperience developing go-to-market strategies and plans for new product launches with top consumer brandsDemonstrated success working and influencing others in a high-volume, matrixed organizationProficient in Microsoft Office with advanced PowerPoint and Excel skillsBudget managementAble to travel up to 25% of the time, including overnight and weekendsPreferredDemonstrated success influencing and leveraging research & development / product development within a consumer products organization to expand breadth and/or depth of a product line.Demonstrated success translating product specifications into end-user features and benefits.Experience presenting product information to a broad audience, up to and including senior leaders in an organization.Experience collaborating across multiple geographies and cultures.Here’s What We’ll BringComprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGenerous Wellness reimbursement programTobacco cessation reward programPrivate concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programFlexible work options (including hybrid and 9/80 schedule)Casual dressVacation, sick-time and personal floating holidaysMonthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun eventsInclusive and passionate cultureWe foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of YamahaCompensationUp to $112,000 per yearThe posted compensation is the base pay.This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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