Deep Instinct
Product Marketing Manager
Deep Instinct, Dallas, Texas, United States, 75215
We are seeking a
Product Marketing Manager (PMM)
with a deep background in B2B enterprise technology, preferably in the cybersecurity space. You
must
be an exceptional writer and strong in product positioning, messaging, and branding. You will work cross-functionally, driving content development and executing campaigns and programs to boost demand and adoption for the Deep Instinct Predictive Prevention Platform.
What You'll Do:Leverage strong content creation background to develop sales tools, whitepapers, datasheets, solution briefs, event collateral, and thought leadership materials.Develop product marketing plans to drive awareness, education, and advocacy amongst customers, prospects, media, analysts, and influencers.Define, evolve, and evangelize differentiated product messaging to bolster the Deep Instinct Predictive Prevention Platform narrative.Partner with sales operations/enablement to create compelling content for our sales team and partners.Partner with product management, engineering, and the threat research team to turn our product messaging into compelling GTM campaigns.Create solutions- and business-value materials that educate and drive action amongst our key constituencies.Plan, execute, and measure campaigns, in partnership with the broader marketing team, that drive conversion and pipeline.Work with the competitive and threat research teams to understand the competitive landscape and explain our critical differentiators.Develop messaging that differentiates our products while supporting and elevating our platform narrative.Conduct market research, including buyer interviews, to inform marketing content and create actionable insights for our customers.Collaborate with the SVP Marketing and PR agency to launch new product innovations in a compelling and inspiring way.Be the voice and leader of the Deep Instinct Predictive Prevention Platform for the organization, driving its success through marketing, sales, and channel.
Who You Are:BA or BS in Business Administration or related field; technical degree preferred.5-8 years of experience in product marketing, solutions marketing, or outbound product management required.Experience in messaging, positioning products, and writing marketing plans for complex products.Experience at a B2B enterprise software company is required; cybersecurity experience is a plus.Deep technology understanding and the ability to translate to business needs are required.Must be comfortable interacting with all levels in the org from entry-level employees to the C-Suite.Team player who can build bridges and work cross-functionally to rally teams around your strategy and plans.Balance both the art and science of marketing – creativity is a must.Ability to work in a fast-paced, changing environment while maintaining ethics and integrity.Excellent written skills – extensive writing samples, built by you (not a team), will be requested. This is the #1 priority for this role!
Salary range: $115,000 - $125,000/year.
About Deep Instinct:
Deep Instinct takes a prevention-first approach to stopping ransomware and other malware using the world’s first and only purpose-built, deep learning cybersecurity framework. We predict and prevent known, unknown, and zero-day threats in
99% zero-day accuracy and promises a
www.deepinstinct.com .
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation or any other characteristic protected by federal, state or local laws.
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Product Marketing Manager (PMM)
with a deep background in B2B enterprise technology, preferably in the cybersecurity space. You
must
be an exceptional writer and strong in product positioning, messaging, and branding. You will work cross-functionally, driving content development and executing campaigns and programs to boost demand and adoption for the Deep Instinct Predictive Prevention Platform.
What You'll Do:Leverage strong content creation background to develop sales tools, whitepapers, datasheets, solution briefs, event collateral, and thought leadership materials.Develop product marketing plans to drive awareness, education, and advocacy amongst customers, prospects, media, analysts, and influencers.Define, evolve, and evangelize differentiated product messaging to bolster the Deep Instinct Predictive Prevention Platform narrative.Partner with sales operations/enablement to create compelling content for our sales team and partners.Partner with product management, engineering, and the threat research team to turn our product messaging into compelling GTM campaigns.Create solutions- and business-value materials that educate and drive action amongst our key constituencies.Plan, execute, and measure campaigns, in partnership with the broader marketing team, that drive conversion and pipeline.Work with the competitive and threat research teams to understand the competitive landscape and explain our critical differentiators.Develop messaging that differentiates our products while supporting and elevating our platform narrative.Conduct market research, including buyer interviews, to inform marketing content and create actionable insights for our customers.Collaborate with the SVP Marketing and PR agency to launch new product innovations in a compelling and inspiring way.Be the voice and leader of the Deep Instinct Predictive Prevention Platform for the organization, driving its success through marketing, sales, and channel.
Who You Are:BA or BS in Business Administration or related field; technical degree preferred.5-8 years of experience in product marketing, solutions marketing, or outbound product management required.Experience in messaging, positioning products, and writing marketing plans for complex products.Experience at a B2B enterprise software company is required; cybersecurity experience is a plus.Deep technology understanding and the ability to translate to business needs are required.Must be comfortable interacting with all levels in the org from entry-level employees to the C-Suite.Team player who can build bridges and work cross-functionally to rally teams around your strategy and plans.Balance both the art and science of marketing – creativity is a must.Ability to work in a fast-paced, changing environment while maintaining ethics and integrity.Excellent written skills – extensive writing samples, built by you (not a team), will be requested. This is the #1 priority for this role!
Salary range: $115,000 - $125,000/year.
About Deep Instinct:
Deep Instinct takes a prevention-first approach to stopping ransomware and other malware using the world’s first and only purpose-built, deep learning cybersecurity framework. We predict and prevent known, unknown, and zero-day threats in
99% zero-day accuracy and promises a
www.deepinstinct.com .
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation or any other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr