Q2
Sr. Product Marketer, Fraud & Risk
Q2, Austin, Texas, us, 78716
As passionate about our people as we are about our mission.What We’re All AboutQ2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients. At Q2, our mission is simple: Build strong, diverse communities by strengthening their financial institutions. We accomplish that by investing in the communities where both our customers and employees serve and live.The Job At-A-GlanceQ2 is looking for an experienced
Senior Product Marketer.
As an expert in – and advocate for – the banking industry, you will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. Within this role, you will be focused on the Q2 Fraud & Risk product portfolio collaborating with teams across the organization – including product management, marketing, customer success, and sales teams – to define and deliver targeted messaging and positioning, customer-facing content, go-to-market strategies, and innovate marketing programs that drive product adoption and accelerate growth.A Typical DayGo-To-Market Strategy (Set the strategy)
Deeply understands the Q2 product portfolio and business opportunities; including a thorough understanding of targeted markets, market needs and trends, industry regulations (for example: Reg E compliance), innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.Has subject matter expertise with industry trends impacting financial institutions related to check and ACH fraud, risk management systems, fraud prevention tools, positive pay solutions, and dispute tracking systems.Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.Applies industry expertise and Q2’s market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.Understands and plays shared part toward ensuring profitability, pricing, and competitive position of market offerings.Messaging and Positioning (Tell the story)
Drives the overall product messaging and positioning with compelling value propositions that articulate the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.Marketing Execution (Bring it to the masses)
Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing.Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 Connect) to evangelize Q2 product portfolio.Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serves as a primary content and subject matter expert on a cross-functional team.Analyzes key performance metrics and market data to measure the effectiveness of product marketing initiatives and identify areas for optimization.Enable & Educate (Activate the sales engine)
Partners closely with the Sales Center of Excellence team to create and maintain product enablement, including product demos, playbooks, sales plays, and customer facing sales materials aligned to top industry use cases and product launches.Trains sales and customer-facing teams on effective messaging frameworks and techniques to articulate value propositions and overcome objections in customer interactions.Bring Your Passion, Do What You Love. Here's What We're Looking For :Experienced & Strategic - Typically requires a Bachelor’s degree and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent related work experience.Domain Expert - Background in marketing to the banking and financial services market, with a focus on fraud and risk solutions. You have a solid understanding of current market trends and dynamics, enterprise software trends, buying patterns, and trends/regulations impacting the industry landscape.Tool Wizard - Proficient in productivity applications such as Microsoft Office, Project, or Basecamp. Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce. Familiar with marketing automation tools such as Marketo, Pardot, and Omniture, and Google Analytics.Evangelist - Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.Data-Driven - Exceptional ROI-tracking skills, able to prove what is –or is not—working.Strong Communicator and Presenter - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.Cross-Functional Partner - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. You are a team player!Customer obsessed. Deep understanding of the banking industry and their customers, pain points, and the context in which they work.This position requires fluent written and oral communication in English.Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Health & Wellness
Hybrid Work OpportunitiesFlexible Time OffCareer Development & Mentoring ProgramsHealth & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parentsCommunity Volunteering & Company Philanthropy ProgramsEmployee Peer Recognition Programs – “You Earned it”How We Give Back To The Community
You can learn more about our Q2 Spark Program, Q2 Philanthropy fund, and our employee volunteering programs on our
Q2 Community page . Q2 supports dozens of wide-reaching organizations, promoting diversity and success in leadership and technology.At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Senior Product Marketer.
As an expert in – and advocate for – the banking industry, you will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. Within this role, you will be focused on the Q2 Fraud & Risk product portfolio collaborating with teams across the organization – including product management, marketing, customer success, and sales teams – to define and deliver targeted messaging and positioning, customer-facing content, go-to-market strategies, and innovate marketing programs that drive product adoption and accelerate growth.A Typical DayGo-To-Market Strategy (Set the strategy)
Deeply understands the Q2 product portfolio and business opportunities; including a thorough understanding of targeted markets, market needs and trends, industry regulations (for example: Reg E compliance), innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.Has subject matter expertise with industry trends impacting financial institutions related to check and ACH fraud, risk management systems, fraud prevention tools, positive pay solutions, and dispute tracking systems.Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.Applies industry expertise and Q2’s market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.Understands and plays shared part toward ensuring profitability, pricing, and competitive position of market offerings.Messaging and Positioning (Tell the story)
Drives the overall product messaging and positioning with compelling value propositions that articulate the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.Marketing Execution (Bring it to the masses)
Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing.Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 Connect) to evangelize Q2 product portfolio.Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serves as a primary content and subject matter expert on a cross-functional team.Analyzes key performance metrics and market data to measure the effectiveness of product marketing initiatives and identify areas for optimization.Enable & Educate (Activate the sales engine)
Partners closely with the Sales Center of Excellence team to create and maintain product enablement, including product demos, playbooks, sales plays, and customer facing sales materials aligned to top industry use cases and product launches.Trains sales and customer-facing teams on effective messaging frameworks and techniques to articulate value propositions and overcome objections in customer interactions.Bring Your Passion, Do What You Love. Here's What We're Looking For :Experienced & Strategic - Typically requires a Bachelor’s degree and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent related work experience.Domain Expert - Background in marketing to the banking and financial services market, with a focus on fraud and risk solutions. You have a solid understanding of current market trends and dynamics, enterprise software trends, buying patterns, and trends/regulations impacting the industry landscape.Tool Wizard - Proficient in productivity applications such as Microsoft Office, Project, or Basecamp. Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce. Familiar with marketing automation tools such as Marketo, Pardot, and Omniture, and Google Analytics.Evangelist - Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.Data-Driven - Exceptional ROI-tracking skills, able to prove what is –or is not—working.Strong Communicator and Presenter - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.Cross-Functional Partner - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. You are a team player!Customer obsessed. Deep understanding of the banking industry and their customers, pain points, and the context in which they work.This position requires fluent written and oral communication in English.Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Health & Wellness
Hybrid Work OpportunitiesFlexible Time OffCareer Development & Mentoring ProgramsHealth & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parentsCommunity Volunteering & Company Philanthropy ProgramsEmployee Peer Recognition Programs – “You Earned it”How We Give Back To The Community
You can learn more about our Q2 Spark Program, Q2 Philanthropy fund, and our employee volunteering programs on our
Q2 Community page . Q2 supports dozens of wide-reaching organizations, promoting diversity and success in leadership and technology.At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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