Boutique Civil Law Firm
Marketing Manager
Boutique Civil Law Firm, Boynton Beach, Florida, United States, 33435
A leading Personal Injury Law Firm in South Florida is seeking an experienced Senior-Level Marketing Manager to join our team. The ideal candidate will work independently and report directly to the leadership team.Responsibilities:
Develop, plan, and implement comprehensive marketing strategies, communications, and public relations activities, both internal and external, in accordance with Florida Bar Ethics Rules.Oversee and manage all phases of creating and publishing advertising materials and branded content.Strategically coordinate the marketing needs of the organization with other functions to ensure alignment with the company's brand standards and marketing objectives.Develop annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities.Evaluate and analyze the performance of campaigns and report to the ownership.Create, maintain, and analyze law firm KPIs and report to ownership.Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities.Create promotional messages and themes to drive business.Coordinate and integrate marketing strategies across multiple channels including Digital and traditional media outlets.Manage third-party vendors and negotiate media buys.Identify internal and external event opportunities, assess the value, relevance, and costs/benefits of these opportunities, and supervise events.Draft and maintain up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats.Evaluate the client experience from start to finish, identifying areas for improvement, and develop and implement means to achieve improvement of client experience.Manage day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts and that all Firm employees are educated and engaged and that client service is exceptional.Work with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects.Qualifications:
An undergraduate degree, required; a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred.Minimum of 5+ years of demonstrated success in a business development/marketing-related field.Experience in a professional services environment with previous law firm experience preferred.Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity.Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth.Expertise in branding, tactical marketing initiatives, marketing communications, media, and online/offline strategy with strong financial capabilities.Compensation:
$60,000 - $110,000 commensurate with experience.
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Develop, plan, and implement comprehensive marketing strategies, communications, and public relations activities, both internal and external, in accordance with Florida Bar Ethics Rules.Oversee and manage all phases of creating and publishing advertising materials and branded content.Strategically coordinate the marketing needs of the organization with other functions to ensure alignment with the company's brand standards and marketing objectives.Develop annual Marketing and Business Development plan and budget including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities.Evaluate and analyze the performance of campaigns and report to the ownership.Create, maintain, and analyze law firm KPIs and report to ownership.Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities.Create promotional messages and themes to drive business.Coordinate and integrate marketing strategies across multiple channels including Digital and traditional media outlets.Manage third-party vendors and negotiate media buys.Identify internal and external event opportunities, assess the value, relevance, and costs/benefits of these opportunities, and supervise events.Draft and maintain up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats.Evaluate the client experience from start to finish, identifying areas for improvement, and develop and implement means to achieve improvement of client experience.Manage day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts and that all Firm employees are educated and engaged and that client service is exceptional.Work with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects.Qualifications:
An undergraduate degree, required; a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred.Minimum of 5+ years of demonstrated success in a business development/marketing-related field.Experience in a professional services environment with previous law firm experience preferred.Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity.Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth.Expertise in branding, tactical marketing initiatives, marketing communications, media, and online/offline strategy with strong financial capabilities.Compensation:
$60,000 - $110,000 commensurate with experience.
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