Pain Specialists of America
Marketing Manager
Pain Specialists of America, Reedley, California, United States, 93654
O’Neill Vintners & Distillers is a proud member of the B Corp Certified community and one of the fastest-growing wineries in California. With operations in Larkspur, Parlier/Reedley, and Paso Robles, CA, we were founded with a simple idea from our founder, Jeff O’Neill: that great wines should be enjoyed by all. We believe those wines must be of exceptional quality centered around our core belief that doing the right thing for our employees, consumers, partners, and the planet is key to a sustainable future.Our award-winning portfolio of brands deliver on our core values, meeting consumers where they are. These brands include Line 39, Harken Chardonnay, Rabble Wines, Charles Woodson’s Intercept, Fit Vine Wine, Robert Hall Winery, Allegro Cellars, Brandy Lab, and Javelin Vodka.Responsibilities
Develop and lead annual marketing and through-the-line activation plan for select brand(s).Successfully manage the creative process with partner agencies to deliver breakthrough ideas and programming that engages consumers across channels.Lead brand partnership experiential execution (e.g., Pro Pickleball Association) and support the sales team with local event identification and activation.Responsible for developing, executing, and evaluating the effectiveness of consumer & trade programs that drive both consumer pull and conversion at retail/on-premise.Lead cross-functional Brand tribe(s) and brand P&L.Partner with sales team to ensure they have the tools needed to drive the business, in line with brand strategy and brand identity as well as providing thought leadership and support for key Retailer presentations and pitches.Manage marketing budget and resource allocation across the marketing mix based on aligned marketing objectives and success metrics.Work closely with Marketing Director & CMO in developing a five-year growth plan across select brand(s) and optimize on an annual basis.Conduct quarterly business reviews and annual brand reviews to the Executive team to identify risks/opportunities, measure business performance, and plan progress.Leverage research, proprietary, and third-party data to help inform business decisions and accelerate consumer demand.Qualifications
3+ years of experience in Consumer-Packaged Goods marketing.Ability to adhere to companies’ 4 core standards (Trust, Ingenuity, Forward-Thinking, Always Deliver).To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.This position will work in a hybrid role with 3 days in-office and 2 days remote.
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Develop and lead annual marketing and through-the-line activation plan for select brand(s).Successfully manage the creative process with partner agencies to deliver breakthrough ideas and programming that engages consumers across channels.Lead brand partnership experiential execution (e.g., Pro Pickleball Association) and support the sales team with local event identification and activation.Responsible for developing, executing, and evaluating the effectiveness of consumer & trade programs that drive both consumer pull and conversion at retail/on-premise.Lead cross-functional Brand tribe(s) and brand P&L.Partner with sales team to ensure they have the tools needed to drive the business, in line with brand strategy and brand identity as well as providing thought leadership and support for key Retailer presentations and pitches.Manage marketing budget and resource allocation across the marketing mix based on aligned marketing objectives and success metrics.Work closely with Marketing Director & CMO in developing a five-year growth plan across select brand(s) and optimize on an annual basis.Conduct quarterly business reviews and annual brand reviews to the Executive team to identify risks/opportunities, measure business performance, and plan progress.Leverage research, proprietary, and third-party data to help inform business decisions and accelerate consumer demand.Qualifications
3+ years of experience in Consumer-Packaged Goods marketing.Ability to adhere to companies’ 4 core standards (Trust, Ingenuity, Forward-Thinking, Always Deliver).To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.This position will work in a hybrid role with 3 days in-office and 2 days remote.
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