Interplay Learning
Product Marketing Manager (B2B SaaS)
Interplay Learning, Austin, Texas, us, 78716
Position: Product Marketing Manager
Reporting to the Director of Product Marketing you will support efforts to refine product-market fit and identify customer value drivers to take Interplay to the next level of success!Responsibilities
Identify target customers, their needs, and how products will meet those needs.Develop value propositions and messaging materials to clearly communicate the solutions and benefits to prospective customers.Partner with Product Management to develop product strategies and roadmaps.Lead go-to-market strategies and launches.Work closely with Demand Generation to ensure the product is being clearly represented and effectively positioned to the market.Enable the sales team to effectively communicate value to potential buyers.Be the expert on our buyers, who they are, how they buy and their key buying criteria.Use customer insights to provide actionable recommendations.Use competitive intelligence to anticipate changes and differentiate product offerings.Develop high-quality content for sales enablement and external marketing/demand generation campaigns and communications.Define success targets and optimize performance.Qualifications
Exceptional writer with previous product marketing experience.Strategic thinker with the ability to execute.Analytical mindset.Goal-oriented self-learner.Cross-functional collaborator.Creative problem solver.Experience with a B2B SaaS company or similar.2+ years of product marketing expertise including marketing content development, sales enablement, product management support, channel marketing, buyer journey mapping, and product GTM launches.2+ years of experience in developing buyer personas, product messaging, sales presentations, and marketing collateral (info sheets, white papers, ebooks, reports, eguides, sales briefs).Demonstrated writing skills. Able to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements.Demonstrated ability to utilize data and insights to drive decisions.Adaptive personality, highly organized and self-motivated, taking ownership and delivering results.Demonstrated success in managing go-to-market for SaaS products.Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.Benefits
Flexible work – 100% remote (forever & always) or the option for hybrid work if near Austin, TX.Pay: $105,000-115,000 (all in cash compensation, no bonus).Remote-first culture and flexible hours.Learning resources and annual learning reimbursement.Family-friendly policies.Generous vacation policy includes 3 weeks of PTO, 1 week Winter Break, holidays and sick days.Medical, vision and dental insurance coverage.401k.Private company stock options.Mental health and wellness resources.Company Information
Interplay Learning sits at the intersection of EdTech, Virtual Reality, and Enterprise Software as it modernizes Learning Management & Content Systems throughout the skilled trade industries. Our award-winning online and VR training for the essential skilled trades is scalable and more effective than traditional training methods.Diversity Statement
At Interplay Learning, diversity and inclusion are fundamental to who we are and how we operate our business. We're building a diverse workforce that cultivates and supports all individuals for the betterment of each other, our company, and our customers.Equal Employment Opportunity
Interplay Learning is committed to providing equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.
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Reporting to the Director of Product Marketing you will support efforts to refine product-market fit and identify customer value drivers to take Interplay to the next level of success!Responsibilities
Identify target customers, their needs, and how products will meet those needs.Develop value propositions and messaging materials to clearly communicate the solutions and benefits to prospective customers.Partner with Product Management to develop product strategies and roadmaps.Lead go-to-market strategies and launches.Work closely with Demand Generation to ensure the product is being clearly represented and effectively positioned to the market.Enable the sales team to effectively communicate value to potential buyers.Be the expert on our buyers, who they are, how they buy and their key buying criteria.Use customer insights to provide actionable recommendations.Use competitive intelligence to anticipate changes and differentiate product offerings.Develop high-quality content for sales enablement and external marketing/demand generation campaigns and communications.Define success targets and optimize performance.Qualifications
Exceptional writer with previous product marketing experience.Strategic thinker with the ability to execute.Analytical mindset.Goal-oriented self-learner.Cross-functional collaborator.Creative problem solver.Experience with a B2B SaaS company or similar.2+ years of product marketing expertise including marketing content development, sales enablement, product management support, channel marketing, buyer journey mapping, and product GTM launches.2+ years of experience in developing buyer personas, product messaging, sales presentations, and marketing collateral (info sheets, white papers, ebooks, reports, eguides, sales briefs).Demonstrated writing skills. Able to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements.Demonstrated ability to utilize data and insights to drive decisions.Adaptive personality, highly organized and self-motivated, taking ownership and delivering results.Demonstrated success in managing go-to-market for SaaS products.Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.Benefits
Flexible work – 100% remote (forever & always) or the option for hybrid work if near Austin, TX.Pay: $105,000-115,000 (all in cash compensation, no bonus).Remote-first culture and flexible hours.Learning resources and annual learning reimbursement.Family-friendly policies.Generous vacation policy includes 3 weeks of PTO, 1 week Winter Break, holidays and sick days.Medical, vision and dental insurance coverage.401k.Private company stock options.Mental health and wellness resources.Company Information
Interplay Learning sits at the intersection of EdTech, Virtual Reality, and Enterprise Software as it modernizes Learning Management & Content Systems throughout the skilled trade industries. Our award-winning online and VR training for the essential skilled trades is scalable and more effective than traditional training methods.Diversity Statement
At Interplay Learning, diversity and inclusion are fundamental to who we are and how we operate our business. We're building a diverse workforce that cultivates and supports all individuals for the betterment of each other, our company, and our customers.Equal Employment Opportunity
Interplay Learning is committed to providing equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.
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