Affirm
Product Marketing Manager
Affirm, Minneapolis, Minnesota, United States, 55400
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.The Consumer Marketing Team is responsible for best-in-class campaigns that span across many channels with captivating creative that performs. The team works hard to develop campaigns that have sharp product positioning and consistently develop new ways to differentiate Affirm in the market.You’ll function as a Product Marketing Manager within the Consumer Marketing Team, focused on our Comms Platform and User Repayment. This person will help steward our Comms ecosystem to build a cohesive, delightful user experience across all user communications to drive key business outcomes.The Product Marketing Manager’s role at Affirm is to deeply understand our market, our consumer needs and use this insight to help inform our product strategy and craft our positioning and messaging. Consumer Product Marketing leads our go-to-market strategy, collaborating with Product Management and other cross functional teams to powerfully launch our products to our consumer. Product Marketing is beholden to the same goals as our product partners, we are laser-focused on driving awareness, adoption and usage.We are looking for a creative, analytical, and detail-oriented product marketer with strong communication, relationship building and project management skills.What You’ll Do
Drive user repayment behavior and engagement throughout the user’s lifecycleOptimize our marketing channel utilization for maximum engagement and adoptionOwn product naming, messaging, positioning and marketing creative for repayment productsManage and lead Consumer full-funnel marketing activities related to product adoptionInfluence product strategy, testing, research and contentSurface product opportunities and challengesWhat We Look For
6+ years of Product Marketing, Brand Marketing, or Growth Marketing experienceAdvanced quantitative and analytical skills. Ability to distinguish between the signal and the noise and make data driven decisionsExceptional prioritization and project management skillsPowerful storyteller: written, verbal, and visualDemonstrated ability to collaborate effectively and build relationships across teamsSelf starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things doneExperience with top-tier consumer brands with a focus on product education and adoption is a plusExperience with mission-driven financial products and services that strive to do things differently from the traditional banking industry is a plusExperience with email marketing, channel strategy and optimization, CDP and other customer data management approaches, and martech are advantagesPay Grade - USA30Employees new to Affirm or promoted into a new role, typically begin in the min to mid range. USA base pay range (CA, WA, NY, NJ, CT) per year: Min: $162,400, Mid: $203,000, Max: $243,500. USA base pay range (all other U.S. states) per year: Min: $146,100, Mid: $182,700, Max: $219,200.Please note that visa sponsorship is not available for this position. Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.Benefits
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependentsFlexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expensesTime off - competitive vacation and holiday schedules allowing you to take time off to rest and rechargeESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discountWe believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
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Drive user repayment behavior and engagement throughout the user’s lifecycleOptimize our marketing channel utilization for maximum engagement and adoptionOwn product naming, messaging, positioning and marketing creative for repayment productsManage and lead Consumer full-funnel marketing activities related to product adoptionInfluence product strategy, testing, research and contentSurface product opportunities and challengesWhat We Look For
6+ years of Product Marketing, Brand Marketing, or Growth Marketing experienceAdvanced quantitative and analytical skills. Ability to distinguish between the signal and the noise and make data driven decisionsExceptional prioritization and project management skillsPowerful storyteller: written, verbal, and visualDemonstrated ability to collaborate effectively and build relationships across teamsSelf starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things doneExperience with top-tier consumer brands with a focus on product education and adoption is a plusExperience with mission-driven financial products and services that strive to do things differently from the traditional banking industry is a plusExperience with email marketing, channel strategy and optimization, CDP and other customer data management approaches, and martech are advantagesPay Grade - USA30Employees new to Affirm or promoted into a new role, typically begin in the min to mid range. USA base pay range (CA, WA, NY, NJ, CT) per year: Min: $162,400, Mid: $203,000, Max: $243,500. USA base pay range (all other U.S. states) per year: Min: $146,100, Mid: $182,700, Max: $219,200.Please note that visa sponsorship is not available for this position. Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.Benefits
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependentsFlexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expensesTime off - competitive vacation and holiday schedules allowing you to take time off to rest and rechargeESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discountWe believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
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