Interstate Batteries
Product Marketing Manager
Interstate Batteries, Dallas, Texas, United States, 75215
Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch.Be Your Best SelfAt Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us!Purpose Of Job
Independently responsible for leading the Product Team through customer-focused insights and research to drive product lifecycle management, product commercialization (“Go to Market”), and innovation resulting in profitable growth across all product lines.Job Components
Responsible for delivering enterprise profitable product growth across all Interstate branded product line segments, including identifying and quantifying market and industry dynamics, consumer behavior, and competitive changes.Responsible for driving a disciplined, structured approach to Interstate’s Product and Assortment Strategy, through a Line Review process, to ensure unique positioning in the market that meets the needs of our customers and consumers by channel as well as internal business goals.Drive execution excellence in implementing Portfolio changes, addressing all downstream stakeholders, within Interstate as well as external customers.Drive ongoing business review and continuous improvement processes, including but not limited to consumer and dealer insights, sales and margin performance at the part and tier level, and monitoring of portfolio strategy and product lifecycle management. This includes recommendations and corrective action plans based on results versus plan.Foster a collaborative environment for the team in partnership with Supplier Quality, Procurement/Suppliers, Account Management/Sales, Marketing, Distributor Operations, Finance, and Revenue Management.Collaborate with the sales team and the business to provide accurate and timely insight into the consumer/customer needs, portfolio simplification, and new product ideas.Responsible for ensuring all parts in our system have accurate product master data.Ownership of Product level marketing elements for the Interstate Branded portfolio. This includes product performance claims and features & benefits.Understand the market needs, identify gaps in our offering, and use feedback to recommend to the team portfolio changes.Lead the assessment of product opportunities and innovation through business case assessment, size of the opportunity quantification, concept testing, implications to the business, and target channel.In partnership with Supplier Quality and Engineering, own the Product testing and performance requirements standards for IB Branded parts, in support of all Product marketing claims.Effectively communicate Product and Portfolio related topics (strategic and tactical) across every level of Interstate and downstream customers.Qualifications
Bachelor's degree and/or equivalent experience in marketing or related field is required for the position, MBA preferred.Minimum of 8-10 years experience.Excellent communication and presentation skills (oral and written).Cultivates an environment of innovation.Strong analytics background, with the ability to think strategically and act tactically. Experience in SAP, Power BI preferred.Action oriented.Project Management experience.Proven track record of developing teams.Experience collaborating and working with a cross-functional team.Strong problem solver with the ability to think outside the box.Able to work independently with proper levels of prioritization and follow through.Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Interstate Batteries expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sex, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Interstate Batteries' employees to perform their expected job duties is absolutely not tolerated.
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Independently responsible for leading the Product Team through customer-focused insights and research to drive product lifecycle management, product commercialization (“Go to Market”), and innovation resulting in profitable growth across all product lines.Job Components
Responsible for delivering enterprise profitable product growth across all Interstate branded product line segments, including identifying and quantifying market and industry dynamics, consumer behavior, and competitive changes.Responsible for driving a disciplined, structured approach to Interstate’s Product and Assortment Strategy, through a Line Review process, to ensure unique positioning in the market that meets the needs of our customers and consumers by channel as well as internal business goals.Drive execution excellence in implementing Portfolio changes, addressing all downstream stakeholders, within Interstate as well as external customers.Drive ongoing business review and continuous improvement processes, including but not limited to consumer and dealer insights, sales and margin performance at the part and tier level, and monitoring of portfolio strategy and product lifecycle management. This includes recommendations and corrective action plans based on results versus plan.Foster a collaborative environment for the team in partnership with Supplier Quality, Procurement/Suppliers, Account Management/Sales, Marketing, Distributor Operations, Finance, and Revenue Management.Collaborate with the sales team and the business to provide accurate and timely insight into the consumer/customer needs, portfolio simplification, and new product ideas.Responsible for ensuring all parts in our system have accurate product master data.Ownership of Product level marketing elements for the Interstate Branded portfolio. This includes product performance claims and features & benefits.Understand the market needs, identify gaps in our offering, and use feedback to recommend to the team portfolio changes.Lead the assessment of product opportunities and innovation through business case assessment, size of the opportunity quantification, concept testing, implications to the business, and target channel.In partnership with Supplier Quality and Engineering, own the Product testing and performance requirements standards for IB Branded parts, in support of all Product marketing claims.Effectively communicate Product and Portfolio related topics (strategic and tactical) across every level of Interstate and downstream customers.Qualifications
Bachelor's degree and/or equivalent experience in marketing or related field is required for the position, MBA preferred.Minimum of 8-10 years experience.Excellent communication and presentation skills (oral and written).Cultivates an environment of innovation.Strong analytics background, with the ability to think strategically and act tactically. Experience in SAP, Power BI preferred.Action oriented.Project Management experience.Proven track record of developing teams.Experience collaborating and working with a cross-functional team.Strong problem solver with the ability to think outside the box.Able to work independently with proper levels of prioritization and follow through.Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Interstate Batteries expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sex, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Interstate Batteries' employees to perform their expected job duties is absolutely not tolerated.
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