Alarm.com
Product Marketing Manager
Alarm.com, Tysons Corner, Virginia, United States,
Alarm.com is looking for a smart, tenacious, and inquisitive B2B2B and B2B2C Product Marketer who can operate between product management, sales, marketing, and training to help develop and execute the go-to-market strategy for Alarm.com products. The product marketer must be able to assess the market to understand the product/service landscape our channel partners (and their customers) sit in. The Product Marketing Manager will drive research projects to understand market needs, trends, and competition. He/she/they will be responsible for developing video and partner services product positioning and content/tools for sales enablement and product launches.
This role will work closely with product management, partner marketing, and sales teams to identify gaps, develop resources, and launch associated initiatives to support the residential and venture business units' growth goals.
Responsibilities:
Helps formulate and execute go-to-market strategy for key video and/or partner services product lines and new product launchesDevelops product positioning content, messaging, and sales enablement assetsActs as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmapsSupports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are metHelps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycleCreates content, assets, and tools including market briefs, sales playbooks, and other materialsDevelops actionable, data-driven insights to inform product and marketing strategyDrives development and validation of product/service positioning, category creation, messaging, and competitive segmentationArticulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences.Requirements:
0-2 years of Product Marketing Experience OR Marketing experience in the Tech fieldBachelor's degree- Degree in business, engineering, or hard sciences a plusDemonstrable track record of crafting compelling positioning and thought leadership contentPassion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinkingExcellent written and verbal communication skillsPassion for new technologies and working in fast-moving marketsAbility to synthesize high-level direction from leadership into actionable work productsAbility to own project development, execution, and completion autonomously.Company Info
Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.For more information, please visit
www.alarm.com .Company Benefits
Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!Equal Opportunity Employer
Alarm.com is an Equal Opportunity Employer.
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This role will work closely with product management, partner marketing, and sales teams to identify gaps, develop resources, and launch associated initiatives to support the residential and venture business units' growth goals.
Responsibilities:
Helps formulate and execute go-to-market strategy for key video and/or partner services product lines and new product launchesDevelops product positioning content, messaging, and sales enablement assetsActs as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmapsSupports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are metHelps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycleCreates content, assets, and tools including market briefs, sales playbooks, and other materialsDevelops actionable, data-driven insights to inform product and marketing strategyDrives development and validation of product/service positioning, category creation, messaging, and competitive segmentationArticulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences.Requirements:
0-2 years of Product Marketing Experience OR Marketing experience in the Tech fieldBachelor's degree- Degree in business, engineering, or hard sciences a plusDemonstrable track record of crafting compelling positioning and thought leadership contentPassion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinkingExcellent written and verbal communication skillsPassion for new technologies and working in fast-moving marketsAbility to synthesize high-level direction from leadership into actionable work productsAbility to own project development, execution, and completion autonomously.Company Info
Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.For more information, please visit
www.alarm.com .Company Benefits
Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!Equal Opportunity Employer
Alarm.com is an Equal Opportunity Employer.
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