Esri
PPC Marketing Specialist
Esri, Columbus, Ohio, United States, 43224
Job Posting:We are seeking an experienced
PPC Marketing Specialist
to lead and optimize our search marketing efforts across various platforms. In this role, you will work closely with other members of the search marketing team, the broader marketing team, and our merchandising team to develop and implement strategies to drive qualified website traffic.As a PPC Marketing Specialist, your primary focus will be to plan, lead, and optimize our paid search efforts for one or more ecommerce sites. You will also be responsible for regular and ad hoc reporting and analysis and participate in search engine optimization (SEO), website optimization, and other digital marketing initiatives. We expect you to stay current on new trends and best-practice strategies in search marketing, and we will support your continued learning.Responsibilities:Plan, lead, and optimize paid search activities across multiple platforms (Google, Bing, Social, etc.)Deliver regular and ad hoc reporting and analysis to track and improve performance. Provide visibility and insights into marketing and sales data and make optimization recommendations. Deliver monthly analysis summarizing results and market conditions.Collaborate and strategize with our merchandising team to identify and achieve business priorities.Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.Identify high-value audiences and new advertising tactics.Collaborate with our content team and product specialist to improve site structure, page construction, and SEO.Drive continued innovation and best practice implementation, regularly sharing your knowledge with the internet marketing team.Be an authority in the Search Engine Marketing (SEM) space by staying on top of current search marketing news, search engine optimization strategies, search engine features, and algorithm changes.Qualifications:Bachelor’s degree in marketing, business, or related field, or equivalent work experience.3-5 years experience in search marketing or similar.Experience with Google Ads and Google Analytics.Experience in Ecommerce/Retail.Skills and Qualities:Proficient with Microsoft Excel/Google Sheets.Experience with Business Intelligence Tools.Experience with search marketing tools and platforms (Search Console, Moz, SEMRush, etc.).Excellent critical thinking and analytical skills.Strong attention to detail.Strong communication and writing skills.Strong teamwork and collaboration skills.Interest in power equipment and/or HVAC helpful.About Power Equipment Direct:Looking for a workplace that has competitive pay, excellent benefits, and takes an active interest in your professional development? We realize that our greatest assets are our best-in-class associates, so we are dedicated to offering limitless opportunities for growth and advancement! We started Power Equipment Direct with the belief that buying power equipment products should be simple. Since then, with the help of our outstanding associates, Power Equipment Direct has grown into a Top-100 eCommerce company specializing in the outdoor power equipment (OPE) and HVAC industries. In 2012, we became a part of the Ferguson Enterprises family of companies.Benefits:Power Equipment Direct provides meaningful benefits programs and products to our associates and their families—geared toward health, wellness, financial protection, and retirement savings. We offer a competitive benefits package that includes: medical, dental, and vision insurance; retirement savings with company match; paid leave (vacation, sick, personal, and holiday); employee assistance programs; associate discounts; community involvement opportunities and much more!Pay Range:Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.$3,075.30 - $6,783.70Estimated Ranges displayed are Monthly for Salaried roles
OR
Hourly for all other roles.This role is Bonus or Incentive Plan eligible.The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.
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PPC Marketing Specialist
to lead and optimize our search marketing efforts across various platforms. In this role, you will work closely with other members of the search marketing team, the broader marketing team, and our merchandising team to develop and implement strategies to drive qualified website traffic.As a PPC Marketing Specialist, your primary focus will be to plan, lead, and optimize our paid search efforts for one or more ecommerce sites. You will also be responsible for regular and ad hoc reporting and analysis and participate in search engine optimization (SEO), website optimization, and other digital marketing initiatives. We expect you to stay current on new trends and best-practice strategies in search marketing, and we will support your continued learning.Responsibilities:Plan, lead, and optimize paid search activities across multiple platforms (Google, Bing, Social, etc.)Deliver regular and ad hoc reporting and analysis to track and improve performance. Provide visibility and insights into marketing and sales data and make optimization recommendations. Deliver monthly analysis summarizing results and market conditions.Collaborate and strategize with our merchandising team to identify and achieve business priorities.Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.Identify high-value audiences and new advertising tactics.Collaborate with our content team and product specialist to improve site structure, page construction, and SEO.Drive continued innovation and best practice implementation, regularly sharing your knowledge with the internet marketing team.Be an authority in the Search Engine Marketing (SEM) space by staying on top of current search marketing news, search engine optimization strategies, search engine features, and algorithm changes.Qualifications:Bachelor’s degree in marketing, business, or related field, or equivalent work experience.3-5 years experience in search marketing or similar.Experience with Google Ads and Google Analytics.Experience in Ecommerce/Retail.Skills and Qualities:Proficient with Microsoft Excel/Google Sheets.Experience with Business Intelligence Tools.Experience with search marketing tools and platforms (Search Console, Moz, SEMRush, etc.).Excellent critical thinking and analytical skills.Strong attention to detail.Strong communication and writing skills.Strong teamwork and collaboration skills.Interest in power equipment and/or HVAC helpful.About Power Equipment Direct:Looking for a workplace that has competitive pay, excellent benefits, and takes an active interest in your professional development? We realize that our greatest assets are our best-in-class associates, so we are dedicated to offering limitless opportunities for growth and advancement! We started Power Equipment Direct with the belief that buying power equipment products should be simple. Since then, with the help of our outstanding associates, Power Equipment Direct has grown into a Top-100 eCommerce company specializing in the outdoor power equipment (OPE) and HVAC industries. In 2012, we became a part of the Ferguson Enterprises family of companies.Benefits:Power Equipment Direct provides meaningful benefits programs and products to our associates and their families—geared toward health, wellness, financial protection, and retirement savings. We offer a competitive benefits package that includes: medical, dental, and vision insurance; retirement savings with company match; paid leave (vacation, sick, personal, and holiday); employee assistance programs; associate discounts; community involvement opportunities and much more!Pay Range:Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.$3,075.30 - $6,783.70Estimated Ranges displayed are Monthly for Salaried roles
OR
Hourly for all other roles.This role is Bonus or Incentive Plan eligible.The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.
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