Penn Foster
Marketing Manager Large Ownership
Penn Foster, Raleigh, North Carolina, United States, 27601
We Care. We Deliver.
Our purpose is to create communities our residents are proud to call home. We currently own or manage over 70,000 units in North America and continue to grow.Bell Partners , a national leader in multi-family housing, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates.The Marketing Manager is the client-facing point of contact representing the entire range of company marketing products and services to our assigned portfolio of properties. This person is responsible for managing and executing the day-to-day marketing responsibilities, and ensuring assigned clients' needs and expectations are met in a way that represents the company and provides a positive client experience.The Marketing Manager is responsible for driving maximum lead generation and interest in the property through proactive recommendations, alignment with ownership and operations, and optimizing performance with an ongoing lens of fiscal responsibility. This person must establish productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups and their stakeholders. This position reports to the Regional Marketing Manager.Essential Functions and Responsibilities
Strong knowledge of property portfolio including objectives, goals, features, amenities, demographics, neighborhood, comps, etc.Responsible for a deep understanding of ownership profiles within their portfolio of properties to help drive business decisions and management of the account.Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks and KPIs using data to drive decision making and recommendations.Ensure the health and accuracy of data and information flowing into the reporting dashboards utilized by operations.Serve as the lead to execute the plan as defined by the Regional Marketing Manager.Manage and carry out the day-to-day responsibilities of their portfolio of properties.Support the Marketing Manager, Lease-ups with strategy, execution and stabilization of properties as they transfer into the marketing account management area of responsibility.Nimble ability and marketing acumen to understand how to navigate moving a property from a volatile asset to stabilized asset.Build trust and long-term relationships with internal and external clients and industry partners.Collaborate with operations in building viable marketing budgets through recommendations that align with the ownership's vision but also supports a successful marketing program.Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.Provide management of property marketing budget to ensure spend is on target and optimized.Provide clear, comprehensive, and relevant communications to all stakeholders on a regular basis.Ability to high-level analyze marketing data, produce executive reports based on the data and support within internal marketing team, and present reports on account progress, goals, and quarterly initiatives to share with internal and external stakeholders.Pull information as requested to support with new business development.Ability to collect large volume of information from multiple sources and develop a consolidated, strategic recommendation.The ability to present various MarTech requirements, integrations, costs, timelines to implement, etc.Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.All other responsibilities as assigned.Knowledge, Skills & Abilities
Three to five years of experience in Marketing-related role in account management, client management, marketing agency, and/or portfolio management.Experience with agile project management approach and confidence in leading projects.Able to analyze problems and strategize for better solutions.Understanding customer lifecycle and marketing.Business maturity and acumen.Able to multitask, prioritize, and manage time efficiently.Organized and able to create multiple timelines, budgets, and schedules.Experience and comfort in managing persuasive conversations.Excellent verbal and written communication skills.Multi-family industry experience is required, particularly with marketing technology innovations.Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others.Compensation Range
Annual Salary: $85,000.00 - $95,000.00. Incentive compensation opportunities are available and are performance-based.Bell Partners, Inc. (“BPI” or the “Company”)
is an equal employment opportunity employer. BPI’s policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age, disability, pregnancy, military/veteran status, marital status, genetic information, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. BPI also prohibits harassment of applicants or employees based on any of these protected categories. It is BPI’s policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.Note to Applicants: Smoking is prohibited in all indoor areas of Bell Partners Inc. unless designated smoking areas have been established by a particular location in accordance with applicable state and local law.
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Our purpose is to create communities our residents are proud to call home. We currently own or manage over 70,000 units in North America and continue to grow.Bell Partners , a national leader in multi-family housing, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates.The Marketing Manager is the client-facing point of contact representing the entire range of company marketing products and services to our assigned portfolio of properties. This person is responsible for managing and executing the day-to-day marketing responsibilities, and ensuring assigned clients' needs and expectations are met in a way that represents the company and provides a positive client experience.The Marketing Manager is responsible for driving maximum lead generation and interest in the property through proactive recommendations, alignment with ownership and operations, and optimizing performance with an ongoing lens of fiscal responsibility. This person must establish productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups and their stakeholders. This position reports to the Regional Marketing Manager.Essential Functions and Responsibilities
Strong knowledge of property portfolio including objectives, goals, features, amenities, demographics, neighborhood, comps, etc.Responsible for a deep understanding of ownership profiles within their portfolio of properties to help drive business decisions and management of the account.Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks and KPIs using data to drive decision making and recommendations.Ensure the health and accuracy of data and information flowing into the reporting dashboards utilized by operations.Serve as the lead to execute the plan as defined by the Regional Marketing Manager.Manage and carry out the day-to-day responsibilities of their portfolio of properties.Support the Marketing Manager, Lease-ups with strategy, execution and stabilization of properties as they transfer into the marketing account management area of responsibility.Nimble ability and marketing acumen to understand how to navigate moving a property from a volatile asset to stabilized asset.Build trust and long-term relationships with internal and external clients and industry partners.Collaborate with operations in building viable marketing budgets through recommendations that align with the ownership's vision but also supports a successful marketing program.Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.Provide management of property marketing budget to ensure spend is on target and optimized.Provide clear, comprehensive, and relevant communications to all stakeholders on a regular basis.Ability to high-level analyze marketing data, produce executive reports based on the data and support within internal marketing team, and present reports on account progress, goals, and quarterly initiatives to share with internal and external stakeholders.Pull information as requested to support with new business development.Ability to collect large volume of information from multiple sources and develop a consolidated, strategic recommendation.The ability to present various MarTech requirements, integrations, costs, timelines to implement, etc.Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.All other responsibilities as assigned.Knowledge, Skills & Abilities
Three to five years of experience in Marketing-related role in account management, client management, marketing agency, and/or portfolio management.Experience with agile project management approach and confidence in leading projects.Able to analyze problems and strategize for better solutions.Understanding customer lifecycle and marketing.Business maturity and acumen.Able to multitask, prioritize, and manage time efficiently.Organized and able to create multiple timelines, budgets, and schedules.Experience and comfort in managing persuasive conversations.Excellent verbal and written communication skills.Multi-family industry experience is required, particularly with marketing technology innovations.Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others.Compensation Range
Annual Salary: $85,000.00 - $95,000.00. Incentive compensation opportunities are available and are performance-based.Bell Partners, Inc. (“BPI” or the “Company”)
is an equal employment opportunity employer. BPI’s policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age, disability, pregnancy, military/veteran status, marital status, genetic information, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. BPI also prohibits harassment of applicants or employees based on any of these protected categories. It is BPI’s policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.Note to Applicants: Smoking is prohibited in all indoor areas of Bell Partners Inc. unless designated smoking areas have been established by a particular location in accordance with applicable state and local law.
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