Sono Bello
Marketing Manager, CRO & Website Exp
Sono Bello, Kirkland, Washington, United States, 98034
Sono Bello
is seeking a
Marketing Manager, CRO & Website Experience
to join our collaborative Marketing team. This role plays a pivotal part in the effectiveness of our overall brand and lead generation efforts. The CRO Manager will create and execute a CRO testing strategy to improve website and landing page conversion rates.
Essential Duties And ResponsibilitiesLead CRO efforts to optimize landing pages, user funnels and website experience to maximize conversion rates and improve customer acquisition efficiency.Be an advocate for creating and optimizing the website and landing pages (on both desktop and mobile) to best meet visitors’ needs per page.Use data and other insights to develop the web page optimization roadmap, execute on this roadmap, and track the performance of initiatives.Partner with the internal creative team and agencies to create new module tests, launch and share learnings weekly. Comfort with hands-on module-based design required.Set goals and KPIs for conversion rate optimization that help meet broader marketing team goals and initiatives on a per-channel partnership basis.Collaborate with other members of the Marketing Team, including content, creative, SEO and media, to identify new landing page opportunities.Partner with marketing insights, analytics, and research teams to build a deeper understanding of visitor behavior on our website.
Education And Experience RequiredBachelor’s degree, or equivalent work experience.3+ years' experience in CRO, Website Management, customer acquisition, and offer driving.3+ years’ experience with digital marketing or performance marketing.3+ years’ experience with direct-to-consumer conversion optimization.Strong analytical skills with proficiency in marketing analytics tools and data-driven decision-making.Experience optimizing UX for paid media initiatives including Meta, Google, YouTube and Earned.Experience customizing and optimizing CRO on both mobile and desktop experiences.Experience creating and running consistent marketing programs that can be altered and rolled out per experience.Familiarity with Unbounce, CrazyEgg, Wordpress, HubSpot, or similar tools are a plus.Expert collaborator and leader who thrives in cross-functional environments.Fluency in English.Demonstrated ability to model Company values.Willingness to take on new projects that are not covered in the job description.Regular and predictable attendance is an essential function of the job.
Work EnvironmentThe noise level in the work environment is usually quiet to moderate as compared to a private office with light traffic and computer printers. Hybrid work of 2-3 days in-office located in Kirkland, WA.
BenefitsCompetitive salary and performance-based incentives.Health, dental, and vision insurance.401(k) retirement plan.Professional development opportunities.Positive and collaborative work environment.
Compensation:At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $67,000 - $83,000, depending on experience.
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is seeking a
Marketing Manager, CRO & Website Experience
to join our collaborative Marketing team. This role plays a pivotal part in the effectiveness of our overall brand and lead generation efforts. The CRO Manager will create and execute a CRO testing strategy to improve website and landing page conversion rates.
Essential Duties And ResponsibilitiesLead CRO efforts to optimize landing pages, user funnels and website experience to maximize conversion rates and improve customer acquisition efficiency.Be an advocate for creating and optimizing the website and landing pages (on both desktop and mobile) to best meet visitors’ needs per page.Use data and other insights to develop the web page optimization roadmap, execute on this roadmap, and track the performance of initiatives.Partner with the internal creative team and agencies to create new module tests, launch and share learnings weekly. Comfort with hands-on module-based design required.Set goals and KPIs for conversion rate optimization that help meet broader marketing team goals and initiatives on a per-channel partnership basis.Collaborate with other members of the Marketing Team, including content, creative, SEO and media, to identify new landing page opportunities.Partner with marketing insights, analytics, and research teams to build a deeper understanding of visitor behavior on our website.
Education And Experience RequiredBachelor’s degree, or equivalent work experience.3+ years' experience in CRO, Website Management, customer acquisition, and offer driving.3+ years’ experience with digital marketing or performance marketing.3+ years’ experience with direct-to-consumer conversion optimization.Strong analytical skills with proficiency in marketing analytics tools and data-driven decision-making.Experience optimizing UX for paid media initiatives including Meta, Google, YouTube and Earned.Experience customizing and optimizing CRO on both mobile and desktop experiences.Experience creating and running consistent marketing programs that can be altered and rolled out per experience.Familiarity with Unbounce, CrazyEgg, Wordpress, HubSpot, or similar tools are a plus.Expert collaborator and leader who thrives in cross-functional environments.Fluency in English.Demonstrated ability to model Company values.Willingness to take on new projects that are not covered in the job description.Regular and predictable attendance is an essential function of the job.
Work EnvironmentThe noise level in the work environment is usually quiet to moderate as compared to a private office with light traffic and computer printers. Hybrid work of 2-3 days in-office located in Kirkland, WA.
BenefitsCompetitive salary and performance-based incentives.Health, dental, and vision insurance.401(k) retirement plan.Professional development opportunities.Positive and collaborative work environment.
Compensation:At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $67,000 - $83,000, depending on experience.
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