Growth Marketer - Content/Blog, Remote

We're currently in a growth phase and looking for people who can join us as soon as possible.A Little About UsKittl isn’t just another design platform: We’re here to transform the way creators work, offering an intuitive platform as a competitive alternative to traditional design tools.Boasting millions of users only 2 years after launch: our users have created millions of designs on Kittl.Diverse team: 70+ team members from 22+ different countries.Product-led: Product managers, engineers, and designers are at the heart of Kittl.Funding: Kittl has raised more than $50M from some of the most prestigious investors in the world that also have backed companies like Slack, Dropbox, and Figma.For this remote role, we are looking for people who are based between UTC+0 and UTC+7 timezone.Your role at KittlOur Growth Team drives our global expansion. With a blend of SEO, community outreach/PR, and viral driven approach, this team puts our product in front of everyone in the world who wants to design.Our Growth Marketing Specialist will help us attract more users through different evergreen or viral content worldwide. You'll be part of a lean growth team of 4, organized into cross-functional squads. Initially, you'll work as an individual contributor, with a plan to expand the team through freelancers in the next few months with your help.Your main role involves leading and being the owner of Kittl’s content and blog from zero. This ranges from research, ideation, writing, creatives, graphics, testing, analysis and strategies to grow our content’s unique visitors and active users from zero to millions a month. You will do everything hands-on initially, figure out a playbook and work/lead a small team of freelancers to scale. Additionally, you'll take charge of guiding and mentoring others within the company as you become the subject matter expert of content and blog at Kittl, overseeing strategy implementation and tactical execution.What You’ll DoContent marketing strategy: Develop and implement strategies to leverage content marketing as a powerful channel for awareness generation, user acquisition and engagement, which align with Kittl's overall objectives.Research: Ideate content topics, write and create contents on Kittl by staying updated on the latest trends in influencer marketing.Identify content opportunities: Lead efforts to establish evergreen content opportunities that can expand Kittl's reach and utility.Explore untapped markets: Conduct comprehensive product tests across various channels for Kittl. Identify high-impact, low-effort content opportunities that can broaden Kittl's reach and public awareness.Budget: Allocate and manage a dedicated budget for content creation, collaborating with both internal and external writers to generate high-quality material.Project management: Exhibit strong project management skills, steering processes from research and prioritization to content briefs, A/B testing, and performance evaluation.Relationship management: Identify and cultivate relationships with writers, influencers, industry experts, and media.Monitor campaign performance: Analyze campaign performance against key metrics, providing regular reports.What You’ll NeedExperience: 3+ years experience working in Marketing or Digital Marketing, with proven experience working in a fast-paced, fast growing environment where you were responsible for growing a specific area of the business. A Content Marketing background is nice to have.Be KPI driven: You are motivated, ambitious, data-driven and fueled by driving KPIs.Understand audiences: You have a great sense of what the audience wants and can create the best solution that solves their problem.Communication: You have rock-solid communication skills.Growth mindset: A growth mindset to really develop as your role increases in scope and complexity.Interview processRecruiter interviewHiring manager interviewTake home challengeTechnical interviewMeet & greet with CEO.Benefits30 vacation days per year for all employees.An allowance of 50 working days per year (10 weeks, if you count the weekend) of fully remote work from anywhere in the world, as long as you maintain core working hours (12pm to 5pm CET).Core working hours are 12pm to 5pm CET, with the rest of your working time being flexible so you can work in a style that suits you best (early riser or a night owl).You'll be working with a truly product-led company with PM's, engineers and designers at the heart of the company.Regular team events and offsites.At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!

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