IGEL
Social Media Marketing Manager
IGEL, Fort Lauderdale, Florida, us, 33336
The Role:
The
Social & SEO Marketing Manager (SSMM)
position delivers organic and paid social media and search-engine marketing programs and is a critical resource in creating meaningful engagements to drive pipeline via these routes to market. This position is responsible for planning, executing, analyzing, and optimizing all social and search marketing activities to achieve pipeline goals.
The primary goals of this position are to increase awareness and drive demand for IGEL’s products and solutions. The SMMM will work closely with IGEL PR, field and channel marketing, and the product marketing team.
Location:
Fort Lauderdale, Florida
(hybrid)
Average 3 days in the office, 2 days remote
Essential job functions:
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer posts
Oversee social media accounts’ design (e.g. LinkedIn company page, posts, pictures and blog layout)
Suggest and implement new online programs to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Minimum Qualifications:
Marketing or related degree with 3+ years of hands-on experience
Extensive knowledge of SEO, SEM, and Social Media marketing
Demonstrated marketing skills and ability to deliver measurable results
Working knowledge of CRM and marketing automation tools such as Act-On, Microsoft Dynamics or similar
Ability to travel (~20%)
Personal Skills:
Flexibility, integrity and creative problem-solving skills
Be a team player who builds good working relationships across all levels
Possesses superb detail oriented and organizational skills
Has a positive and strong work ethic
Must be a self-starter who is comfortable in fast paced work environments
Ability to work independently under minimal supervision
Preferred Qualifications:
5+ years’ experience in technology marketing with strong emphasis in channel and field marketing
Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness.
Understanding of VDI, DaaS, and other virtualization technologies.
Account-based marketing is a plus.
Extensive experience in executing integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies.
We offer:
Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
10 company-paid holidays per year
15-20 days of PTO per year (15 days in the first year and 20 each year thereafter)
401(k) plan with 100% company match, up to $5,000 per year
Monthly home office allowance
Remote working opportunities and flexible working times, so you can combine your demanding work with your private goals
Employee Assistance Program (EAP) and Financial Wellness tool
Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
Wellbeing apps, including Rightway, Headspace and
Wellhub
Training and development opportunities to advance your career
IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.
Additional informationPlease click here to access
the information according to art. 13 data protection regulation (DSGVO) for applicants
#J-18808-Ljbffr
The
Social & SEO Marketing Manager (SSMM)
position delivers organic and paid social media and search-engine marketing programs and is a critical resource in creating meaningful engagements to drive pipeline via these routes to market. This position is responsible for planning, executing, analyzing, and optimizing all social and search marketing activities to achieve pipeline goals.
The primary goals of this position are to increase awareness and drive demand for IGEL’s products and solutions. The SMMM will work closely with IGEL PR, field and channel marketing, and the product marketing team.
Location:
Fort Lauderdale, Florida
(hybrid)
Average 3 days in the office, 2 days remote
Essential job functions:
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
Monitor SEO and web traffic metrics
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer posts
Oversee social media accounts’ design (e.g. LinkedIn company page, posts, pictures and blog layout)
Suggest and implement new online programs to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Minimum Qualifications:
Marketing or related degree with 3+ years of hands-on experience
Extensive knowledge of SEO, SEM, and Social Media marketing
Demonstrated marketing skills and ability to deliver measurable results
Working knowledge of CRM and marketing automation tools such as Act-On, Microsoft Dynamics or similar
Ability to travel (~20%)
Personal Skills:
Flexibility, integrity and creative problem-solving skills
Be a team player who builds good working relationships across all levels
Possesses superb detail oriented and organizational skills
Has a positive and strong work ethic
Must be a self-starter who is comfortable in fast paced work environments
Ability to work independently under minimal supervision
Preferred Qualifications:
5+ years’ experience in technology marketing with strong emphasis in channel and field marketing
Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness.
Understanding of VDI, DaaS, and other virtualization technologies.
Account-based marketing is a plus.
Extensive experience in executing integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies.
We offer:
Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
10 company-paid holidays per year
15-20 days of PTO per year (15 days in the first year and 20 each year thereafter)
401(k) plan with 100% company match, up to $5,000 per year
Monthly home office allowance
Remote working opportunities and flexible working times, so you can combine your demanding work with your private goals
Employee Assistance Program (EAP) and Financial Wellness tool
Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
Wellbeing apps, including Rightway, Headspace and
Wellhub
Training and development opportunities to advance your career
IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.
Additional informationPlease click here to access
the information according to art. 13 data protection regulation (DSGVO) for applicants
#J-18808-Ljbffr