SANS Institute
Enterprise Field Marketing Manager
SANS Institute, Bethesda, Maryland, us, 20811
Qualifications
Bachelor’s in marketing or related discipline4-6+ years of related marketing experience, ideally in field marketing or sales enablementProven experience carrying out marketing efforts and campaigns, including planning, prioritizing, and implementing strategyExperience partnering with sales teams and marketing at the enterprise levelExperience with Salesforce CRMHighly organized and proficient at managing multiple projects at the same timeStrong communication skills – written and oralYou are entrepreneurial and work well in a rapidly changing environmentYou are creative, innovative, and always think outside the boxYou are metric driven and have the ability to draw insight from complex marketing dataConfident with a dynamic and hands-on personalityResponsibilities
SANS Institute is looking to hire a field marketing manager to be responsible for the demand generation plan for the enterprise market through a number of marketing channels including but not limited to: field marketing events, sales collateral, account-based efforts, prospect targeting, and moreYou will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership and sales team and partners with them to understand their key customer prioritiesYou will translate go-to-market strategies and identify opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfullyYour role as the Field Marketing Manager is first and foremost, to support SANS client acquisition with sales teams, removing barriers and empowering outputYour support and expertise will enable SANS Institute to reach new customers through marketing initiatives, localized marketing and/or events, and executing activities that drive traffic and brand excitementYou should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized field marketing strategies and tacticsThis position will report directly to the Director of Field Marketing for North AmericaDefine a specific marketing plan that supports the enterprise sales strategyProvide insight and enterprise-specific requirements to broader marketing teams including Product Marketing, Content Marketing, Digital Marketing and Campaigns and eventsWorking with sales to analyze pipeline trends and define and track results of key actions to help address gaps or local initiativesOwn and run account-based marketing campaigns with your sales teams and collaborate with Business Development and Inside Sales teams to accelerate new customer acquisition and expansion into current accountsPlan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationshipsParticipate in strategizing, building and executing integrated campaigns that drive the achievement of the regional and overall SANS revenue targetsWorking with Content Marketing, Brand and Sales and engage in relevant partnerships to build and support the local cybersecurity community that helps increase our brand awareness locallyWork closely with third parties and partners to drive awareness and lead generationUtilizing and tailoring campaigns developed by Campaigns & Events team as needed to deploy for your Sales teamAssist your sales team as needed to address pipeline gaps and driving leads and MQLsConduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teamsSupport various other marketing projects as neededBenefits
The base salary range for this position is between $100,000 and $150,000Base salary ranges may vary by geographic location and relevant experience, education, certifications, and years of experienceThere is no guarantee an offer will be at the top of the posted range based on the salary analysis401(k) with company matchEmployee Assistance ProgramSupplemental Life Insurance and AD&DCompany Paid HolidaysVolunteer Paid Time Off
#J-18808-Ljbffr
Bachelor’s in marketing or related discipline4-6+ years of related marketing experience, ideally in field marketing or sales enablementProven experience carrying out marketing efforts and campaigns, including planning, prioritizing, and implementing strategyExperience partnering with sales teams and marketing at the enterprise levelExperience with Salesforce CRMHighly organized and proficient at managing multiple projects at the same timeStrong communication skills – written and oralYou are entrepreneurial and work well in a rapidly changing environmentYou are creative, innovative, and always think outside the boxYou are metric driven and have the ability to draw insight from complex marketing dataConfident with a dynamic and hands-on personalityResponsibilities
SANS Institute is looking to hire a field marketing manager to be responsible for the demand generation plan for the enterprise market through a number of marketing channels including but not limited to: field marketing events, sales collateral, account-based efforts, prospect targeting, and moreYou will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership and sales team and partners with them to understand their key customer prioritiesYou will translate go-to-market strategies and identify opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfullyYour role as the Field Marketing Manager is first and foremost, to support SANS client acquisition with sales teams, removing barriers and empowering outputYour support and expertise will enable SANS Institute to reach new customers through marketing initiatives, localized marketing and/or events, and executing activities that drive traffic and brand excitementYou should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized field marketing strategies and tacticsThis position will report directly to the Director of Field Marketing for North AmericaDefine a specific marketing plan that supports the enterprise sales strategyProvide insight and enterprise-specific requirements to broader marketing teams including Product Marketing, Content Marketing, Digital Marketing and Campaigns and eventsWorking with sales to analyze pipeline trends and define and track results of key actions to help address gaps or local initiativesOwn and run account-based marketing campaigns with your sales teams and collaborate with Business Development and Inside Sales teams to accelerate new customer acquisition and expansion into current accountsPlan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationshipsParticipate in strategizing, building and executing integrated campaigns that drive the achievement of the regional and overall SANS revenue targetsWorking with Content Marketing, Brand and Sales and engage in relevant partnerships to build and support the local cybersecurity community that helps increase our brand awareness locallyWork closely with third parties and partners to drive awareness and lead generationUtilizing and tailoring campaigns developed by Campaigns & Events team as needed to deploy for your Sales teamAssist your sales team as needed to address pipeline gaps and driving leads and MQLsConduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teamsSupport various other marketing projects as neededBenefits
The base salary range for this position is between $100,000 and $150,000Base salary ranges may vary by geographic location and relevant experience, education, certifications, and years of experienceThere is no guarantee an offer will be at the top of the posted range based on the salary analysis401(k) with company matchEmployee Assistance ProgramSupplemental Life Insurance and AD&DCompany Paid HolidaysVolunteer Paid Time Off
#J-18808-Ljbffr