mapr_technologies
Marketing Specialist Customer Program and PR Coordinator
mapr_technologies, Santa Clara, California, us, 95053
MapR Technologies, a provider of the industry’s leading data platform for AI and Analytics, enables enterprises to inject analytics into their business processes to increase revenue, reduce costs, and mitigate risks. Global 2000 enterprises trust the MapR Data Platform to help them solve their most complex AI and analytics challenges.
The MARKETING SPECIALIST role is customer-centric and highly visible both internally and externally. The Marketing Specialist will support multiple Corporate Communications programs focusing on public relations and customer engagement programs. Tasks include managing and following up on PR activities, adding new customers to the customer advocacy program, preparing a regular customer newsletter, and reporting key performance metrics for specific programs.
This is a key role within the marketing team that requires excellent writing, editing, and organizational skills. We are looking for someone who is flexible and enjoys collaborating on a broad range of tasks with multiple groups.
PUBLIC RELATIONS:
Work with the PR agency to coordinate and track the awards and speaking programs
Drive the process for specific PR content such as contributed articles, quote requests, and press releases
Maintain key coverage and quote reference document for sale and marketing
Measure and report on key engagement metrics
Report key program metrics
CUSTOMER REFERENCE AND ENGAGEMENT:
Manage the internal customer reference attributes, identify missing information, and consolidate content for internal use
Collect account and deployment details for new customers and identify multiple reference contacts within the account
Monitor and maintain the customer related content on the website, SFDC and other channels for accuracy and freshness
Manage specific projects from initial outreach to completion including surveys; analysts reference requests and content development
Assist with the planning and execution of customer related events including the customer advisory board
Report key program metrics
Drive the process and content for regular customer communications including the newsletter and significant announcements
Arrange for advance briefings for strategic customers as needed
REQUIREMENTS:
3+ years experience in marketing, public relations, or customer programs
Outstanding writing and communication skills
Experience writing and editing customer-facing content
Thoughtful, resourceful and detail-oriented
Team player and willing to be flexible on a variety of tasks
Ability to communicate with people at all levels internally and externally
Excellent cross-team collaborator with an aptitude to work independently
Proficient with SFDC, Reference Edge or other reference management tools
Highly productive with Excel, Word, PowerPoint and other productivity tools
Bachelor’s degree or equivalent in Communications, Marketing, or related field
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The MARKETING SPECIALIST role is customer-centric and highly visible both internally and externally. The Marketing Specialist will support multiple Corporate Communications programs focusing on public relations and customer engagement programs. Tasks include managing and following up on PR activities, adding new customers to the customer advocacy program, preparing a regular customer newsletter, and reporting key performance metrics for specific programs.
This is a key role within the marketing team that requires excellent writing, editing, and organizational skills. We are looking for someone who is flexible and enjoys collaborating on a broad range of tasks with multiple groups.
PUBLIC RELATIONS:
Work with the PR agency to coordinate and track the awards and speaking programs
Drive the process for specific PR content such as contributed articles, quote requests, and press releases
Maintain key coverage and quote reference document for sale and marketing
Measure and report on key engagement metrics
Report key program metrics
CUSTOMER REFERENCE AND ENGAGEMENT:
Manage the internal customer reference attributes, identify missing information, and consolidate content for internal use
Collect account and deployment details for new customers and identify multiple reference contacts within the account
Monitor and maintain the customer related content on the website, SFDC and other channels for accuracy and freshness
Manage specific projects from initial outreach to completion including surveys; analysts reference requests and content development
Assist with the planning and execution of customer related events including the customer advisory board
Report key program metrics
Drive the process and content for regular customer communications including the newsletter and significant announcements
Arrange for advance briefings for strategic customers as needed
REQUIREMENTS:
3+ years experience in marketing, public relations, or customer programs
Outstanding writing and communication skills
Experience writing and editing customer-facing content
Thoughtful, resourceful and detail-oriented
Team player and willing to be flexible on a variety of tasks
Ability to communicate with people at all levels internally and externally
Excellent cross-team collaborator with an aptitude to work independently
Proficient with SFDC, Reference Edge or other reference management tools
Highly productive with Excel, Word, PowerPoint and other productivity tools
Bachelor’s degree or equivalent in Communications, Marketing, or related field
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