The Andersons, Inc.
Director, Business Development and Marketing
The Andersons, Inc., Maumee, Ohio, United States, 43537
Job DescriptionPosition Overview
Directs and leads all aspects of sales, strategic marketing, and business development functions for a major line of business or product group. This position will effectively execute sales and profit growth plans through professional sales and product management teams, to support the achievement of the business’s plans and strategies.Key Responsibilities
Develops, leads, and manages the performance of the sales organization to ensure consistent sales growth at profitable margins.Identifies and implements a sales vision, strategy, and objectives by developing and maintaining an in-depth knowledge of the overall industry and the markets served.Ensures coordination with internal sales support and operations teams to resolve issues and to ensure responsive and comprehensive resources for customers/distributors.Develop marketing strategies by channel to support overall business plans.Drive business and marketing research and intelligence for emerging markets, including customer experience, trends, and competitor segmentation.Coordinates with marketing and product management to provide field input on product requirements, pricing/program recommendations, and competitive information.Collaborate with technical teams to improve existing products and develop new products.Plan, execute and manage marketing campaigns via mixed media, including video, social media, designing templates, writing content, and analyzing performance metrics. Oversee development of creative materials for events, trade shows, and conferences, such as booth designs, flyers, and promotional videos.Effectively manage multiple projects, deadlines, and resources to ensure creative work is completed on time and within budget.What is expected of you and others at this level
Provides leadership and direction through Senior Managers and Managers.Is typically accountable for the performance and results of:A large strategically important discipline in an extremely large market; orRelated disciplines or a medium-sized function in a large market or medium-sized market; orA medium-sized discipline or department in a major region.Adapts and executes functional or departmental business plans and contributes to the development of functional or departmental strategies.Decisions are guided by functional strategies and priorities.Minimum Qualifications & Skills
Bachelor’s Degree required, Master’s Degree preferred.7-10 years’ relevant experience required.Designs, develops, and implements marketing programs and/or pricing strategies to support the organization's products, services, or market sector.Designs, develops, and implements sales programs to meet the organization's business objectives.Plans, directs, and coordinates the efforts of marketing intelligence and research, sales, buying and merchandising toward the accomplishment of objectives.This job description is intended to describe the general nature and level of work performed. It does not include all responsibilities and skills required of the job and may be changed at any time. All responsibilities must be completed in compliance with all safety protocols, policies, procedures and consistent with the spirit and philosophy of The Andersons’ Statement of Principles.Note:
The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer. The Andersons, Inc. is a Drug-Free Workplace. The Andersons, Inc. is an EO employer – M/F/Veteran/Disability/Gender Identity/Sexual Orientation.
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Directs and leads all aspects of sales, strategic marketing, and business development functions for a major line of business or product group. This position will effectively execute sales and profit growth plans through professional sales and product management teams, to support the achievement of the business’s plans and strategies.Key Responsibilities
Develops, leads, and manages the performance of the sales organization to ensure consistent sales growth at profitable margins.Identifies and implements a sales vision, strategy, and objectives by developing and maintaining an in-depth knowledge of the overall industry and the markets served.Ensures coordination with internal sales support and operations teams to resolve issues and to ensure responsive and comprehensive resources for customers/distributors.Develop marketing strategies by channel to support overall business plans.Drive business and marketing research and intelligence for emerging markets, including customer experience, trends, and competitor segmentation.Coordinates with marketing and product management to provide field input on product requirements, pricing/program recommendations, and competitive information.Collaborate with technical teams to improve existing products and develop new products.Plan, execute and manage marketing campaigns via mixed media, including video, social media, designing templates, writing content, and analyzing performance metrics. Oversee development of creative materials for events, trade shows, and conferences, such as booth designs, flyers, and promotional videos.Effectively manage multiple projects, deadlines, and resources to ensure creative work is completed on time and within budget.What is expected of you and others at this level
Provides leadership and direction through Senior Managers and Managers.Is typically accountable for the performance and results of:A large strategically important discipline in an extremely large market; orRelated disciplines or a medium-sized function in a large market or medium-sized market; orA medium-sized discipline or department in a major region.Adapts and executes functional or departmental business plans and contributes to the development of functional or departmental strategies.Decisions are guided by functional strategies and priorities.Minimum Qualifications & Skills
Bachelor’s Degree required, Master’s Degree preferred.7-10 years’ relevant experience required.Designs, develops, and implements marketing programs and/or pricing strategies to support the organization's products, services, or market sector.Designs, develops, and implements sales programs to meet the organization's business objectives.Plans, directs, and coordinates the efforts of marketing intelligence and research, sales, buying and merchandising toward the accomplishment of objectives.This job description is intended to describe the general nature and level of work performed. It does not include all responsibilities and skills required of the job and may be changed at any time. All responsibilities must be completed in compliance with all safety protocols, policies, procedures and consistent with the spirit and philosophy of The Andersons’ Statement of Principles.Note:
The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer. The Andersons, Inc. is a Drug-Free Workplace. The Andersons, Inc. is an EO employer – M/F/Veteran/Disability/Gender Identity/Sexual Orientation.
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