Capital One
Manager, Marketing Operations
Capital One, Mc Lean, Virginia, us, 22107
NYC 299 Park Avenue (22957), United States of America, New York, New YorkManager, Marketing Operations
Capital One has taken a bold journey to build a technology company while operating in a complex, highly regulated business. Through this journey, we've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale, and are exploring making them available to others through a new line of business, Capital One Software (COS).The Capital One Software marketing team is seeking a
Manager, Marketing Operations
with strong analytical skills combined with strategic thinking and technical expertise to oversee and optimize our marketing operations. This individual will partner closely with the Revenue Operations team to monitor, measure, and analyze the effectiveness of our marketing initiatives and use those insights to drive our marketing program forward to achieve revenue growth and overall company goals.What you'll doMonitor the collection, management, and flow of data between marketing and sales systems (Marketo, Salesforce, etc.), identifying and rectifying any inconsistencies or inaccuracies to maintain data integrity and hygiene.Conduct ongoing analysis in our marketing database and provide insights that help drive lead generation, nurture, and qualification strategies and efforts.Identify qualified segments within our database we should target with nurture campaigns and/or account based marketing programs to increase conversion rates of MQLs into opportunities.Develop and maintain lead qualification criteria and regularly update based on new learnings, data, and feedback provided by the sales team.Partner closely with the Revenue Operations team to track & analyze the impact of marketing efforts on customer acquisition & develop unified pipeline reporting.Develop and lead a holistic marketing reporting program, creating & socializing reports on marketing performance, ROI, and operational efficiency, leveraging insights to recommend optimizations & future strategy.Maintain all tracking tags, infrastructure, and permits across various channels and platforms to ensure accurate and compliant data collection & processing (Marketo, Google Analytics, UTMs, web pixels, etc.).Ensure effective rollouts of new marketing operations capabilities and technology, including implementation plans, change management, training, and adoption monitoring.Identify bottlenecks and inefficiencies in marketing operations processes and workflows; develop and implement strategies for process improvement.Secure & maintain contracts for third party vendors and marketing tools and lead the strategy on how to get the most ROI from each.Create and maintain scalable processes that ensure best practices in lead generation and database management.Who you areYou want to be an
EVIDENCE-BASED MARKETER
who...As an INDIVIDUAL:Your curiosity is endless. There's always something else to learn.You're flexible and not afraid of change-in fact you welcome the challenge.You share your point of view, but seek out what might be missing and listen.You have big ideas and know the best ones are driven by proof, persistence and patience.You're a storyteller. You simplify the complex and compel your audience to act.You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.You care-about the work, your team and the customers you serve.Basic QualificationsBachelor's degreeAt least 5 years experience in a B2B marketing operations rolePreferred QualificationsStrong data analysis skills2 or more years experience with Adobe Marketo and Salesforce5 or more years of working experience in technology or SaaS based businessesUnderstanding and familiarity with Account Based Marketing (ABM) strategies and programsHighly organized and detail-oriented with experience in cross-functional and matrixed teamsAt this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.New York City (Hybrid On-Site): $147,800 - $168,700 for Manager, MarketingSan Francisco, California (Hybrid On-Site): $156,700 - $178,800 for Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the
Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at
RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to
Careers@capitalone.com .
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Capital One has taken a bold journey to build a technology company while operating in a complex, highly regulated business. Through this journey, we've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale, and are exploring making them available to others through a new line of business, Capital One Software (COS).The Capital One Software marketing team is seeking a
Manager, Marketing Operations
with strong analytical skills combined with strategic thinking and technical expertise to oversee and optimize our marketing operations. This individual will partner closely with the Revenue Operations team to monitor, measure, and analyze the effectiveness of our marketing initiatives and use those insights to drive our marketing program forward to achieve revenue growth and overall company goals.What you'll doMonitor the collection, management, and flow of data between marketing and sales systems (Marketo, Salesforce, etc.), identifying and rectifying any inconsistencies or inaccuracies to maintain data integrity and hygiene.Conduct ongoing analysis in our marketing database and provide insights that help drive lead generation, nurture, and qualification strategies and efforts.Identify qualified segments within our database we should target with nurture campaigns and/or account based marketing programs to increase conversion rates of MQLs into opportunities.Develop and maintain lead qualification criteria and regularly update based on new learnings, data, and feedback provided by the sales team.Partner closely with the Revenue Operations team to track & analyze the impact of marketing efforts on customer acquisition & develop unified pipeline reporting.Develop and lead a holistic marketing reporting program, creating & socializing reports on marketing performance, ROI, and operational efficiency, leveraging insights to recommend optimizations & future strategy.Maintain all tracking tags, infrastructure, and permits across various channels and platforms to ensure accurate and compliant data collection & processing (Marketo, Google Analytics, UTMs, web pixels, etc.).Ensure effective rollouts of new marketing operations capabilities and technology, including implementation plans, change management, training, and adoption monitoring.Identify bottlenecks and inefficiencies in marketing operations processes and workflows; develop and implement strategies for process improvement.Secure & maintain contracts for third party vendors and marketing tools and lead the strategy on how to get the most ROI from each.Create and maintain scalable processes that ensure best practices in lead generation and database management.Who you areYou want to be an
EVIDENCE-BASED MARKETER
who...As an INDIVIDUAL:Your curiosity is endless. There's always something else to learn.You're flexible and not afraid of change-in fact you welcome the challenge.You share your point of view, but seek out what might be missing and listen.You have big ideas and know the best ones are driven by proof, persistence and patience.You're a storyteller. You simplify the complex and compel your audience to act.You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.You care-about the work, your team and the customers you serve.Basic QualificationsBachelor's degreeAt least 5 years experience in a B2B marketing operations rolePreferred QualificationsStrong data analysis skills2 or more years experience with Adobe Marketo and Salesforce5 or more years of working experience in technology or SaaS based businessesUnderstanding and familiarity with Account Based Marketing (ABM) strategies and programsHighly organized and detail-oriented with experience in cross-functional and matrixed teamsAt this time, Capital One will not sponsor a new applicant for employment authorization for this position.The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting.New York City (Hybrid On-Site): $147,800 - $168,700 for Manager, MarketingSan Francisco, California (Hybrid On-Site): $156,700 - $178,800 for Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the
Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at
RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to
Careers@capitalone.com .
#J-18808-Ljbffr