Southern Utah University
Digital Marketing Coordinator
Southern Utah University, Cedar City, Utah, United States, 84721
Job Description:
The Digital Marketing Coordinator works with various university/industry partnership projects to develop and implement marketing campaign strategies. This position engages in multimedia content creation and editing, and coordinates social media and outreach efforts while working with a team dedicated to innovation. The role interacts with various management levels to drive brand awareness, engage target audiences, and ensure that all written/graphic materials align with brand voice and quality standards.
Duties and Responsibilities:
Develop, implement, and manage marketing campaigns across various channels (social media, email, content marketing, etc.).
Collaborate with the creative team to design and produce marketing materials (ads, graphics, etc.).
Monitor and report on campaign performance using analytics tools; adjust strategies as needed.
Manage social media accounts and engage with followers to build brand loyalty.
Coordinate with external partners and agencies for promotional activities.
Manage and edit photo and video content for social media.
Review, edit, and proofread all marketing content for accuracy, clarity, and consistency.
Ensure that all content adheres to brand guidelines and maintains a high level of quality.
Create and maintain style guides to ensure consistency in tone and voice across all written materials.
Conduct research to enhance content relevance and accuracy.
Edit testimonials and other short-form videos for YouTube, webpages, and social media.
Produce multimedia support content for professional education courses and events.
Knowledge of content marketing strategies and tactics.
Experience with CRM and SEO.
Webpage design and development.
Perform administrative and other office duties as assigned.
Education and Experience Requirements:
Associate's degree or higher from an accredited college or university or demonstrated skill level and years of relevant work experience.
Education or experience in marketing, advertising, graphic design, media production, or content creation.
Experience in graphic design or familiarity with design software.
Proficiency in Adobe Premiere Pro, Photoshop, Illustrator, InDesign, and FCPX.
Strong organizational and project management skills.
Documents Needed to Apply:
Resume
Cover Letter
3 personal references
#J-18808-Ljbffr
The Digital Marketing Coordinator works with various university/industry partnership projects to develop and implement marketing campaign strategies. This position engages in multimedia content creation and editing, and coordinates social media and outreach efforts while working with a team dedicated to innovation. The role interacts with various management levels to drive brand awareness, engage target audiences, and ensure that all written/graphic materials align with brand voice and quality standards.
Duties and Responsibilities:
Develop, implement, and manage marketing campaigns across various channels (social media, email, content marketing, etc.).
Collaborate with the creative team to design and produce marketing materials (ads, graphics, etc.).
Monitor and report on campaign performance using analytics tools; adjust strategies as needed.
Manage social media accounts and engage with followers to build brand loyalty.
Coordinate with external partners and agencies for promotional activities.
Manage and edit photo and video content for social media.
Review, edit, and proofread all marketing content for accuracy, clarity, and consistency.
Ensure that all content adheres to brand guidelines and maintains a high level of quality.
Create and maintain style guides to ensure consistency in tone and voice across all written materials.
Conduct research to enhance content relevance and accuracy.
Edit testimonials and other short-form videos for YouTube, webpages, and social media.
Produce multimedia support content for professional education courses and events.
Knowledge of content marketing strategies and tactics.
Experience with CRM and SEO.
Webpage design and development.
Perform administrative and other office duties as assigned.
Education and Experience Requirements:
Associate's degree or higher from an accredited college or university or demonstrated skill level and years of relevant work experience.
Education or experience in marketing, advertising, graphic design, media production, or content creation.
Experience in graphic design or familiarity with design software.
Proficiency in Adobe Premiere Pro, Photoshop, Illustrator, InDesign, and FCPX.
Strong organizational and project management skills.
Documents Needed to Apply:
Resume
Cover Letter
3 personal references
#J-18808-Ljbffr