M Stat
Regional Marketing Manager (m/f/d) - Special Neurology
M Stat, Jackson, Mississippi, United States,
As our Regional Marketing Manager (m/f/d) -Special Neurology
for Parkinson & MS, you will strategically develop, implement and track initiatives, ensuring consistent brand messaging and market positioning across the designated region. This role involves analyzing market trends, managing the brand-planning and customer-engagement process, and collaborating with cross-functional teams. You will drive brand growth through effective communication and targeted promotional activities based on HCPs and patients needs.
YOUR CONTRIBUTION
Market knowledge & Insights
: Oversee and understand the Parkinson`s and Multiple Sclerosis (MS) market in Europe. Conducts in-depth market analysis to gain insights into customer preferences, unmet needs, and market dynamics. Monitor competitor activities and industry developments to support strategic decisions.
Strategy & tactics
: Develop and implement comprehensive marketing strategies for the neurology portfolio, aligned with global and regional objectives.
Brand planning process
: Initiate and manage the annual brand plan process for the region in alignment with the global team. Review and challenge the local brand plan and monitor the final implementation, overseeing local key activities potential synergies on a regional level.
Customer engagement process:
Support the local customer engagement process (e.g. Key Account Management, Marketing, Medical & Sales collaboration, Digital transformation) with guidance, processes and tools.
KOL Management
:
Partner with the regional KOL Management approach with insights and value activities.
Brand campaigns
: Develop and drive brand campaigns, materials and the messaging utilising a multi/omni channel approach
Launch preparations
: Support local markets in their launch readiness and activities considering global launch templates and materials.
Stakeholder management:
Collaborates with all relevant cross-functional teams along the value chain. Interacts e.g., with the Global Product Teams (GPTs), the global Marketing teams, local affiliates, HCPs and patient advocacy groups
Congresses:
Lead for relevant European Neurology meetings & events (HCPs) & patient association meetings
Budget management:
Manages the budget for the special neurology brands with an entrepreneurial mindset
Training
: Shares local best practices across the region and provides training for local Marketing, Medical and Sales teams
YOUR PROFILE
University Degree in Business with focus on Marketing or a related field
Experience in Special Neurology, ideally knowledge of the Parkinson's and Multiple Sclerosis (MS) markets in Europe, with strong analytical skills
Proven ability to develop and implement marketing strategies aligned with global and regional objectives
Experience in product launching, managing the annual brand planning process and overseeing the execution of local brand plans
Strong skills in customer engagement, including Key Account Management and Digital transformation
Profound knowledge in state-of-the-art marketing tools, developing multi/omni-channel brand campaigns and supporting product launch preparations.
Effective stakeholder management across cross-functional teams with great communication skills
Entrepreneurial & creative mindset with strong business and customer orientation
YOUR BENEFITS
Individual career development in a purposeful job: you improve the quality of life of our patients!
Hybrid work model that allows a good work-life balance
Attractive location with good transport links, modern workplaces and a company restaurant (€4,15/menu)
Global family business with flat hierarchies and an open, respectful corporate culture
Attractive remuneration with extensive social benefits
Variety of employer-subsidized benefits such as WellPass (€17.90/month), Germany ticket (10€/month), Corporate Benefits and JobBike
Find out more about our benefits here .
ABOUT US
Welcome to Merz Therapeutics, a leading pharmaceutical company that helps people with movement disorders, neurological diseases, liver diseases and other health conditions regain their quality of life.
We are proud to be a family-owned and value-driven company that has been dedicated to serving the needs of our patients for 110 years and is now a global innovation leader with products in more than 90 countries.
Our goal is to use our products to improve treatment outcomes for patients around the world, thereby reducing the burden of suffering for affected people and their surroundings.
Our dedication and commitment to relentless research and development is to ensure that unmet patient needs are identified and appropriate treatments are provided.
Therefore, become part of our international and motivated Merz Therapeutics family now and help us achieve our goal:
"BETTER OUTCOMES FOR MORE PATIENTS"
For more information, visit
https://www.merztherapeutics.com/
.
#J-18808-Ljbffr
for Parkinson & MS, you will strategically develop, implement and track initiatives, ensuring consistent brand messaging and market positioning across the designated region. This role involves analyzing market trends, managing the brand-planning and customer-engagement process, and collaborating with cross-functional teams. You will drive brand growth through effective communication and targeted promotional activities based on HCPs and patients needs.
YOUR CONTRIBUTION
Market knowledge & Insights
: Oversee and understand the Parkinson`s and Multiple Sclerosis (MS) market in Europe. Conducts in-depth market analysis to gain insights into customer preferences, unmet needs, and market dynamics. Monitor competitor activities and industry developments to support strategic decisions.
Strategy & tactics
: Develop and implement comprehensive marketing strategies for the neurology portfolio, aligned with global and regional objectives.
Brand planning process
: Initiate and manage the annual brand plan process for the region in alignment with the global team. Review and challenge the local brand plan and monitor the final implementation, overseeing local key activities potential synergies on a regional level.
Customer engagement process:
Support the local customer engagement process (e.g. Key Account Management, Marketing, Medical & Sales collaboration, Digital transformation) with guidance, processes and tools.
KOL Management
:
Partner with the regional KOL Management approach with insights and value activities.
Brand campaigns
: Develop and drive brand campaigns, materials and the messaging utilising a multi/omni channel approach
Launch preparations
: Support local markets in their launch readiness and activities considering global launch templates and materials.
Stakeholder management:
Collaborates with all relevant cross-functional teams along the value chain. Interacts e.g., with the Global Product Teams (GPTs), the global Marketing teams, local affiliates, HCPs and patient advocacy groups
Congresses:
Lead for relevant European Neurology meetings & events (HCPs) & patient association meetings
Budget management:
Manages the budget for the special neurology brands with an entrepreneurial mindset
Training
: Shares local best practices across the region and provides training for local Marketing, Medical and Sales teams
YOUR PROFILE
University Degree in Business with focus on Marketing or a related field
Experience in Special Neurology, ideally knowledge of the Parkinson's and Multiple Sclerosis (MS) markets in Europe, with strong analytical skills
Proven ability to develop and implement marketing strategies aligned with global and regional objectives
Experience in product launching, managing the annual brand planning process and overseeing the execution of local brand plans
Strong skills in customer engagement, including Key Account Management and Digital transformation
Profound knowledge in state-of-the-art marketing tools, developing multi/omni-channel brand campaigns and supporting product launch preparations.
Effective stakeholder management across cross-functional teams with great communication skills
Entrepreneurial & creative mindset with strong business and customer orientation
YOUR BENEFITS
Individual career development in a purposeful job: you improve the quality of life of our patients!
Hybrid work model that allows a good work-life balance
Attractive location with good transport links, modern workplaces and a company restaurant (€4,15/menu)
Global family business with flat hierarchies and an open, respectful corporate culture
Attractive remuneration with extensive social benefits
Variety of employer-subsidized benefits such as WellPass (€17.90/month), Germany ticket (10€/month), Corporate Benefits and JobBike
Find out more about our benefits here .
ABOUT US
Welcome to Merz Therapeutics, a leading pharmaceutical company that helps people with movement disorders, neurological diseases, liver diseases and other health conditions regain their quality of life.
We are proud to be a family-owned and value-driven company that has been dedicated to serving the needs of our patients for 110 years and is now a global innovation leader with products in more than 90 countries.
Our goal is to use our products to improve treatment outcomes for patients around the world, thereby reducing the burden of suffering for affected people and their surroundings.
Our dedication and commitment to relentless research and development is to ensure that unmet patient needs are identified and appropriate treatments are provided.
Therefore, become part of our international and motivated Merz Therapeutics family now and help us achieve our goal:
"BETTER OUTCOMES FOR MORE PATIENTS"
For more information, visit
https://www.merztherapeutics.com/
.
#J-18808-Ljbffr