American Heart Association
Marketing Communications Manager - Telehealth
American Heart Association, Dallas, Texas, United States, 75215
Marketing Communications Manager - Telehealth
OverviewAs we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.The American Heart Association has an excellent opportunity for a
National Marketing Communications Manager for the American Heart Association Center for Telehealth
in our Healthcare Business Solutions department. This position can be home-based.*This is a full-time, benefits eligible grant funded position. Current funding is approximately through June 2026.The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.ResponsibilitiesManage marketing execution and communications for this grant-funded initiative.Develop and implement marketing and communications plans focused on B2B engagement, account-based marketing, and healthcare.Build a portfolio of Marcom assets and relationships to promote workforce solutions.Oversee the development of materials to maximize content, events, volunteers, and information.Serve as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the Telehealth portfolio.Implement comprehensive marketing strategies to boost brand visibility and enhance B2B adoption.Coordinate and lead marketing content, including design reviews, finalizing online postings, and mass email communications.Collaborate with cross-functional teams to create and implement content and strategy for digital and social media platforms.Apply data analytics to assess campaign performance and inform future marketing tactics and strategies.Prepare messaging and copy for paid content such as native ads, newsletters, and conference materials.Identify and secure conference engagement opportunities such as sponsorship and exhibiting.Monitor trends to keep informed of Telehealth market developments.Administer the marketing budget, focusing on resource allocation and cost management.Work directly with vendors, supervising outsourced media and creative projects.Ensure meticulous project management, adhering to timelines and ensuring clear communication.Develop and maintain trusted channels of communication with volunteers.QualificationsBachelor’s degree in Marketing, Advertising, Communications, or equivalent professional experience.Minimum of 2 years marketing experience required in the non-profit industry.Minimum of 2 years project management experience.Demonstrated ability in digital marketing, design, and delivery.Proven ability to develop marketing strategies that engage, educate, and motivate target audiences.Ability to interact and develop rapport with internal and external customers.Ability to multi-task and work in a fast-paced environment.Great interpersonal skills, team player attitude, and strong communications skills.Experience with CRM systems and digital marketing tools.Experience with Adobe Creative Suite preferred.Ability to travel up to 15% of the time.Preferred Experience:5 years of marketing experience in the non-profit industry preferred.Experience marketing to membership associations preferred.Basic HTML and web development knowledge preferred.Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program.The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives.This position not a match with your skills?
Click here to see other opportunities.EOE/Protected Veterans/Persons with DisabilitiesJob Category
Marketing, Communications & Public Relations
#J-18808-Ljbffr
OverviewAs we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.The American Heart Association has an excellent opportunity for a
National Marketing Communications Manager for the American Heart Association Center for Telehealth
in our Healthcare Business Solutions department. This position can be home-based.*This is a full-time, benefits eligible grant funded position. Current funding is approximately through June 2026.The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.ResponsibilitiesManage marketing execution and communications for this grant-funded initiative.Develop and implement marketing and communications plans focused on B2B engagement, account-based marketing, and healthcare.Build a portfolio of Marcom assets and relationships to promote workforce solutions.Oversee the development of materials to maximize content, events, volunteers, and information.Serve as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the Telehealth portfolio.Implement comprehensive marketing strategies to boost brand visibility and enhance B2B adoption.Coordinate and lead marketing content, including design reviews, finalizing online postings, and mass email communications.Collaborate with cross-functional teams to create and implement content and strategy for digital and social media platforms.Apply data analytics to assess campaign performance and inform future marketing tactics and strategies.Prepare messaging and copy for paid content such as native ads, newsletters, and conference materials.Identify and secure conference engagement opportunities such as sponsorship and exhibiting.Monitor trends to keep informed of Telehealth market developments.Administer the marketing budget, focusing on resource allocation and cost management.Work directly with vendors, supervising outsourced media and creative projects.Ensure meticulous project management, adhering to timelines and ensuring clear communication.Develop and maintain trusted channels of communication with volunteers.QualificationsBachelor’s degree in Marketing, Advertising, Communications, or equivalent professional experience.Minimum of 2 years marketing experience required in the non-profit industry.Minimum of 2 years project management experience.Demonstrated ability in digital marketing, design, and delivery.Proven ability to develop marketing strategies that engage, educate, and motivate target audiences.Ability to interact and develop rapport with internal and external customers.Ability to multi-task and work in a fast-paced environment.Great interpersonal skills, team player attitude, and strong communications skills.Experience with CRM systems and digital marketing tools.Experience with Adobe Creative Suite preferred.Ability to travel up to 15% of the time.Preferred Experience:5 years of marketing experience in the non-profit industry preferred.Experience marketing to membership associations preferred.Basic HTML and web development knowledge preferred.Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program.The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives.This position not a match with your skills?
Click here to see other opportunities.EOE/Protected Veterans/Persons with DisabilitiesJob Category
Marketing, Communications & Public Relations
#J-18808-Ljbffr