Morris Media Looking for Digital Content Manager

Reports to Group Publisher, Outdoor DivisionLocation: Fort Worth, TexasEmployee Type: Full-Time EmployeeExperience: At least 3 yearsDescriptionThis position will coordinate, curate, and manage social media and digital communications for the Morris Media Network Enthusiast Group Outdoor Division. The Outdoor Division includes Alaska Magazine, The Milepost, Gray’s Sporting Journal, American Angler and Fly Tyer. The Digital Content Manager will oversee social media for all the properties and assist with digital content management and content curation. Expert knowledge of social media ad creation, audience targeting, and analytics is essential. The position also entails the ability to incorporate related media solutions to drive traffic to and across the group’s digital landscape to improve customer experience and increase engagement.Key Responsibilities:Manage social communities and act as voice of the brands in key social spacesCreate, publish and manage postings across brands and social media channelsCreate ads and target key audiences appropriate for each title and social channelManage scheduling of posts for optimum engagementTrack analytics and provide reports for clients using monitoring tools such as Google Analytics, Facebook Insights, Silverpop statistics and other relevant toolsWork closely with editorial staffs to increase social media following and engagement, as well as website trafficEfficiently and effectively respond to select social media users to ensure positive engagementPublish content on websites using CMSEstablish, maintain, and add value to repository of digital assetsResearch, learn and execute new social media platforms when necessaryDrive website optimization and site traffic growth for group sitesFacilitate production and provide governance of brand sitesStay abreast of Internet/online and social media best practicesHelp manage proactive and reactive online, digital and communications issuesAssist with curation and optimization of content for e-newslettersBe an advocate across the digital brands, engaging in positive, proactive brand-appropriate dialogue and answering questions/providing assistance, support and direction where appropriateKey Skills Required:Understanding and appreciation for the global Internet landscape including websites, web design and content best practices, social media, blogs, podcasts, online community destinations, etc.Relevant web management and optimization experienceExpert knowledge of Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, SnapChatSelf-starter who can work independently with minimal supervision, but also able to effectively work within a teamQualifications:3 to 5 years of experience in communications with a strong focus on social media.Highly motivated individual with experience in writing/developing and managing social media content, corporate digital content, and related marketing solutionsStrong knowledge of the social media landscapeKnowledge of latest SEO practices.Knowledge of WordPress, HTML and CSSFamiliarity with various photo and video editing softwareFamiliarity with email platforms such as SilverpopFamiliarity with fly fishing and hunting is beneficial

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