Association of Academic Museums & Galleries.
Director of Marketing and Communications: The University of Michigan Museum of A
Association of Academic Museums & Galleries., Ann Arbor, Michigan, us, 48113
Director of Marketing and Communications: The University of Michigan Museum of Art (UMMA)
The University of Michigan Museum of Art (UMMA) seeks a creative, dynamic Director of Marketing and Communications to help develop and lead an ambitious, highly creative artistic program and provide strategic vision and managerial oversight for the museum’s marketing and communications. This is an opportunity for a sophisticated, creative communicator to translate sometimes complex ideas into articulate and compelling stories for both general and specialized university audiences. Candidates under-represented in the museum field are strongly encouraged to apply.This unique opportunity will appeal to candidates who thrive in a cohesive, team-based environment, and who are excited by the possibilities of working in a large, research-based university while also understanding its challenges.OverviewThe Director of Marketing and Communications works with the Museum Director to create an effective strategy for communications that conveys the Museum’s broader institutional vision and produces broad-based awareness and engagement for its diverse audiences.He/she is responsible for setting and guiding the strategy for all communications, including owned, earned, paid, and social media for the Museum. The individual is a member of the senior management team and will serve as the communications partner on a variety of strategic initiatives.Duties and ResponsibilitiesDevelops, implements and evaluates an annual communications plan.Develops, implements and evaluates a marketing strategy applicable for leading a diverse menu of events, programs, and updates.Works effectively with the Museum director and management team to establish goals, marketing initiatives, and measuring tools that support and further the strategic direction of the Museum.Ensures the coordination and unification of all Museum marketing activity. Works closely with other departments to integrate the promotion of specific programs and objectives into the Museum’s overall communications campaign.Directs brand management and institutional identity materials. Develops overall marketing plan for increasing the visibility of the Museum regionally and nationally, as well as exhibition-specific plans that may include niche markets. Prepares and oversees distribution of public relations materials for the media and other information outlets.Serves as the Museum’s primary liaison with all news media including regional, statewide, national and international partners.Works closely with the Museum staff on ideas, materials, and production for exhibitions and programs.Builds mentors, and leads the communications and marketing team to deliver on institutional goals.Oversees the development and implementation of a variety of Museum publication projects, including the website, membership magazine, and leadership and development communications vehicles.Has oversight for social media outreach and implementation. Manages the production of HTML-based enewsletters and edits online content.Manages the Communication Department’s budget and consults with project managers to determine and oversee marketing and publications components.Supervises and works closely with the Museum’s Digital/Graphic Designer, Social Media/PR Assistant, and outside contractors.Required QualificationsAt least five years’ experience in progressively responsible marketing, media relations, and/or editorial positions are necessary, preferably in a museum, higher education, or other non-profit setting. The ability to generate and/or contribute to ideation creation working with a team is critical. Must have experience supervising regional and national public relations campaigns. Must demonstrate success in managing marketing/communications, brand strategy, and the writing, editing, and production of newsletters, press releases, and marketing materials.Desired QualificationsB.A. degree in relevant field such as marketing, education, business, or nonprofit management is requiredM.B.A./M.A./M.S. in a relevant field preferred but not requiredA minimum of five years relevant experience requiredPrevious experience in leading audience development, marketing, public programming, or educational initiatives grounded in current audience research, evaluation, museum collections, or curatorial contentU-M EEO/AA StatementThe University of Michigan is an equal opportunity/affirmative action employer.UMMA MissionUMMA seeks to transform individual and civic life by promoting the discovery, contemplation, and enjoyment of the art of our world.
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The University of Michigan Museum of Art (UMMA) seeks a creative, dynamic Director of Marketing and Communications to help develop and lead an ambitious, highly creative artistic program and provide strategic vision and managerial oversight for the museum’s marketing and communications. This is an opportunity for a sophisticated, creative communicator to translate sometimes complex ideas into articulate and compelling stories for both general and specialized university audiences. Candidates under-represented in the museum field are strongly encouraged to apply.This unique opportunity will appeal to candidates who thrive in a cohesive, team-based environment, and who are excited by the possibilities of working in a large, research-based university while also understanding its challenges.OverviewThe Director of Marketing and Communications works with the Museum Director to create an effective strategy for communications that conveys the Museum’s broader institutional vision and produces broad-based awareness and engagement for its diverse audiences.He/she is responsible for setting and guiding the strategy for all communications, including owned, earned, paid, and social media for the Museum. The individual is a member of the senior management team and will serve as the communications partner on a variety of strategic initiatives.Duties and ResponsibilitiesDevelops, implements and evaluates an annual communications plan.Develops, implements and evaluates a marketing strategy applicable for leading a diverse menu of events, programs, and updates.Works effectively with the Museum director and management team to establish goals, marketing initiatives, and measuring tools that support and further the strategic direction of the Museum.Ensures the coordination and unification of all Museum marketing activity. Works closely with other departments to integrate the promotion of specific programs and objectives into the Museum’s overall communications campaign.Directs brand management and institutional identity materials. Develops overall marketing plan for increasing the visibility of the Museum regionally and nationally, as well as exhibition-specific plans that may include niche markets. Prepares and oversees distribution of public relations materials for the media and other information outlets.Serves as the Museum’s primary liaison with all news media including regional, statewide, national and international partners.Works closely with the Museum staff on ideas, materials, and production for exhibitions and programs.Builds mentors, and leads the communications and marketing team to deliver on institutional goals.Oversees the development and implementation of a variety of Museum publication projects, including the website, membership magazine, and leadership and development communications vehicles.Has oversight for social media outreach and implementation. Manages the production of HTML-based enewsletters and edits online content.Manages the Communication Department’s budget and consults with project managers to determine and oversee marketing and publications components.Supervises and works closely with the Museum’s Digital/Graphic Designer, Social Media/PR Assistant, and outside contractors.Required QualificationsAt least five years’ experience in progressively responsible marketing, media relations, and/or editorial positions are necessary, preferably in a museum, higher education, or other non-profit setting. The ability to generate and/or contribute to ideation creation working with a team is critical. Must have experience supervising regional and national public relations campaigns. Must demonstrate success in managing marketing/communications, brand strategy, and the writing, editing, and production of newsletters, press releases, and marketing materials.Desired QualificationsB.A. degree in relevant field such as marketing, education, business, or nonprofit management is requiredM.B.A./M.A./M.S. in a relevant field preferred but not requiredA minimum of five years relevant experience requiredPrevious experience in leading audience development, marketing, public programming, or educational initiatives grounded in current audience research, evaluation, museum collections, or curatorial contentU-M EEO/AA StatementThe University of Michigan is an equal opportunity/affirmative action employer.UMMA MissionUMMA seeks to transform individual and civic life by promoting the discovery, contemplation, and enjoyment of the art of our world.
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