SANDHILLS PUBLISHING
Digital Marketing Business Analyst
SANDHILLS PUBLISHING, Lincoln, Nebraska, United States, 68511
Career & Internships - Technology & Development
The Digital Marketing Business Analyst will be responsible for managing marketing campaigns for domestic and global brands. Daily responsibilities will include, but are not limited to:Paid search marketing through search enginesPaid campaigns and postings through social mediaEmail marketingSearch optimizationMarket analysisWhile not required, experience using marketing tools, such as website analytics platforms and search and social ad manager platforms, is preferred. The Digital Marketing Business Analyst must possess great organization skills, creativity, and detailed tracking and follow-up abilities to succeed in this position.This position will involve supporting the sales team with hosted website sales by providing guidance and recommendations for digital marketing of premium hosted websites. Responsibilities include:Creating ads and audiences to meet business objectivesMaintaining campaignsMeasuring successClearly communicating outcomes to coworkers and managementThe ability to work under deadlines and as part of a team is necessary, along with the flexibility to take appropriate action during emergencies. The analyst will also be responsible for social media and/or email marketing, data analysis, and report building using Google Analytics, as well as general market analysis.An ideal candidate would have general marketing experience, specifically in social media and email marketing, and would be fluent in any or all of the following applications: Google Analytics, Google AdWords, Google Search Console, an email marketing or marketing automation platform, and Facebook Ads Manager. Assume other duties as assigned.
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The Digital Marketing Business Analyst will be responsible for managing marketing campaigns for domestic and global brands. Daily responsibilities will include, but are not limited to:Paid search marketing through search enginesPaid campaigns and postings through social mediaEmail marketingSearch optimizationMarket analysisWhile not required, experience using marketing tools, such as website analytics platforms and search and social ad manager platforms, is preferred. The Digital Marketing Business Analyst must possess great organization skills, creativity, and detailed tracking and follow-up abilities to succeed in this position.This position will involve supporting the sales team with hosted website sales by providing guidance and recommendations for digital marketing of premium hosted websites. Responsibilities include:Creating ads and audiences to meet business objectivesMaintaining campaignsMeasuring successClearly communicating outcomes to coworkers and managementThe ability to work under deadlines and as part of a team is necessary, along with the flexibility to take appropriate action during emergencies. The analyst will also be responsible for social media and/or email marketing, data analysis, and report building using Google Analytics, as well as general market analysis.An ideal candidate would have general marketing experience, specifically in social media and email marketing, and would be fluent in any or all of the following applications: Google Analytics, Google AdWords, Google Search Console, an email marketing or marketing automation platform, and Facebook Ads Manager. Assume other duties as assigned.
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