Pendo
Field Marketing Manager
Pendo, Raleigh, North Carolina, United States, 27601
Team Description
We are looking for a highly motivated Field Marketing Manager to deeply align with our sales organization, with a focus on pipeline growth and deal acceleration through a variety of sales-focused and event marketing programs.
Our dream candidate thrives at the intersection of sales and marketing and is eager to create innovative and strategic marketing programs and events that drive business results. This person has a passion for data-driven marketing and personalized engagement to enhance customer relationships, drive lead generation, expand share of wallet, and position Pendo as the premier partner for product analytics and digital adoption. This role will collaborate cross-functionally to activate marketing campaigns and programs across the sales organization, as well as gather and share feedback to ensure marketing initiatives are aligned with sales needs.
Role Responsibilities
Partner closely with the Enterprise sales team to understand their needs, goals, and objectives.
Collaborate with Marketing and Sales to develop and execute targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions.
Collaborate effectively with the Marketing and Sales teams and various leaders and executives to ensure that our events and programs are successful, and that all prospects and customers are receiving an on-brand, best-in-industry experience regardless of how they interact with our programs.
Plan, execute, and manage regional in-person field marketing events in the US that are compelling and engage target audiences, generate qualified leads, and build brand awareness.
Analyze event and program performance metrics and identify areas of improvement and actionable recommendations for future programs.
Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience.
Collaborate with the marketing team to create high-quality content assets that resonate with our target audience and support sales efforts.
Minimum Qualifications
Bachelor’s degree
Minimum 3-5 years of relevant experience, including event planning and sales partnership
Demonstrated ability to collaborate effectively with cross-functional teams
Strong project management and effective communication skills
Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output, with the ability to work independently and as part of a team
Ability to travel
Preferred Qualifications
Background in B2B SaaS event marketing or sales environment
Creative and strategic thinker that is detail-oriented and has a positive and proactive approach
Ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand
Proficiency in Google Suite, Salesforce, Outreach, and Splash
#J-18808-Ljbffr
We are looking for a highly motivated Field Marketing Manager to deeply align with our sales organization, with a focus on pipeline growth and deal acceleration through a variety of sales-focused and event marketing programs.
Our dream candidate thrives at the intersection of sales and marketing and is eager to create innovative and strategic marketing programs and events that drive business results. This person has a passion for data-driven marketing and personalized engagement to enhance customer relationships, drive lead generation, expand share of wallet, and position Pendo as the premier partner for product analytics and digital adoption. This role will collaborate cross-functionally to activate marketing campaigns and programs across the sales organization, as well as gather and share feedback to ensure marketing initiatives are aligned with sales needs.
Role Responsibilities
Partner closely with the Enterprise sales team to understand their needs, goals, and objectives.
Collaborate with Marketing and Sales to develop and execute targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions.
Collaborate effectively with the Marketing and Sales teams and various leaders and executives to ensure that our events and programs are successful, and that all prospects and customers are receiving an on-brand, best-in-industry experience regardless of how they interact with our programs.
Plan, execute, and manage regional in-person field marketing events in the US that are compelling and engage target audiences, generate qualified leads, and build brand awareness.
Analyze event and program performance metrics and identify areas of improvement and actionable recommendations for future programs.
Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience.
Collaborate with the marketing team to create high-quality content assets that resonate with our target audience and support sales efforts.
Minimum Qualifications
Bachelor’s degree
Minimum 3-5 years of relevant experience, including event planning and sales partnership
Demonstrated ability to collaborate effectively with cross-functional teams
Strong project management and effective communication skills
Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output, with the ability to work independently and as part of a team
Ability to travel
Preferred Qualifications
Background in B2B SaaS event marketing or sales environment
Creative and strategic thinker that is detail-oriented and has a positive and proactive approach
Ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand
Proficiency in Google Suite, Salesforce, Outreach, and Splash
#J-18808-Ljbffr