T Squared Group
Filled: Director of Marketing
T Squared Group, Location, West Virginia, United States,
Compensation: Competitive Base Salary + CommissionClient:With dedication to the lock industry for over 30 years, Kaadas is a certified high-tech company focusing on high-end and smart electronic locks including product research, development, manufacturing, sales and after-sales service. The company is headquartered in “China Silicon Valley” Shenzhen, Guangdong, China.
Kaadas North America was established in 2021 as part of Kaadas’ overall plan to expand sales outside of China, across Asia and Australia, and throughout the world.Adhering to the faith of innovation, Smart, Quality, Integrity, and Craftsmanship, Kaadas is devoted to offering innovative and high-quality smart locks for customers and to making life convenient, secure, and intelligent. With deep understanding of global customers’ needs, our product portfolio covers mortise locks, rim locks, and deadbolt and latchbolt locks, meeting diverse regional applications and standards in residential and commercial markets. We also provide connected products and solutions with App and Cloud service using cutting-edge technologies to manage and monitor your lock from anywhere and anytime. At present, Kaadas has nearly 2,000 employees and tens of thousands of global sales networks. Annual sales volume ranks top 3 worldwide and first in China.Reporting directly to the CEO of North America, the Director of Marketing will be the fourth hire in North America and a key member of the leadership team tasked with running the entire marketing division; eventually hiring and leading a team as we expand and grow. The Director of Marketing will be an energetic and engaging leader who brings a sense of entrepreneurialism. They should be able to work well and collaborate with the executive team. They need to have a clear understanding of digital, traditional, and omnichannel marketing. They will need to raise brand awareness of Kaadas products across our total sales and distribution footprint, including online. The Director of Marketing will be a strategic thinker who executes a results-driven approach and can thrive in a dynamic, rapid-growth environment.The marketing leader will need to be able to clearly articulate their goals and objectives. They will create, execute, and present marketing and communications plans that identify opportunities to elevate our brand that will shape and influence a consistent story to our clients, partners, and the consumer. Additionally, they will develop and drive our digital and social media strategies, building brand awareness and profiling news and insights.RESPONSIBILITIES INCLUDE:Go To MarketResearch new marketing opportunitiesAnalyze and evaluate industry and market trends to help inform and grow the businessIdentify and drive opportunities for future company growth, improvement, and profit.Trade ShowsCreate and organize Kaadas North America’s trade shows, booth and display setup, events, and conference presence to increase overall brand awarenessDigital/SocialCreate and execute a compelling digital and social media strategy with content that leverages industry best practices and profiles the company ethosMaintain WebsitesFacebook, Google, Instagram, TikTok & YouTube Ads – create, run, and analyzeBrand, Communication & ContentChampion Kaadas North America’s products and brands ensuring a consistent approach throughout all marketing vehiclesDevelop and lead commercially aligned marketing and communication strategies and plans via an integrated multi-channel approachDesign marketing materialsWrite and develop product-related messaging and materials to reinforce Kaadas North America’s value propositionMarketing Operations:Create and maintain a marketing calendarDevelop a deep understanding of Kaadas North America’s products and client workflows to foster a collaborative partnership with Product Development and Sales teamsFoster a culture of metrics driven marketing; measure the effectiveness of marketing campaigns and tacticsEnsure key metrics are established, monitored, and reviewed regularly to determine return on investments selected, making the appropriate adjustments when necessaryDevelop agency and external vendor relationships in support of business goalsSkills & ExperienceSelf-driven, curious, and a quick and continuous learner with an ability to prioritize and adapt, to be creative and proactive, and to successfully collaborate with teams to drive results. Enjoy being in a dynamic job where no task is above or below you. Client oriented with a focus on user engagement, confident, and a team player. A passion for learning and making a difference is a must. Genuinely excited by the opportunity to create and shape the marketing strategy for this growing company. An individual who will add positive qualities to the existing team and show a commitment to forming a positive overall company culture.A Bachelor’s degree in Marketing, MBA or Advanced Degree in other business or communication discipline strongly preferred.7+ years of relevant experience preferably with a national consumer brand-driven products company, with multiple brand approachExpertise in content, digital, and social media marketingHighly strategic and can think ahead to what platforms the brands need to be onExpert storyteller: can navigate complex products to frame and articulate a messageOutstanding written and oral communication skills, with an ability to write copy, media releases and present solutions.Track record of success in leading strategic and tactical marketing campaigns, domestically and internationallyDeep analytical skills: metrics and data driven with experience in marketing technology toolsExpert project manager: can define, prioritize, and lead end to end initiatives on time and in budgetCreative entrepreneurial self-starter with an ability to work autonomouslyStrong relationship management skillsMedia buying experience via television, OTT, and digital within the last 5 yearsStrong negotiation skills with the ability to manage multiple vendor relationshipsExperience with and solid understanding of media buyingStrong capabilities with branding and identity creation and managementStrong knowledge of the digital media space and website managementExpert knowledge of customer experience strategy and managementLeadership style that demonstrates integrity, transparency, trust, passion.CreativityDiplomacyMaintains a high degree of confidentialityExcellent time management and organizational skillsAbility to travel to client sites, conferences, and trade showsJust a few benefits our employees enjoy!Highly competitive compensation: ~$140-160K TCCFully paid
medical, dental and vision coverageTeam-oriented and collaborative company cultureWork from homeEligible to contribute to Company’s Traditional 401(k) and Roth 401(k) upon hire with Company Match (6%)
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Kaadas North America was established in 2021 as part of Kaadas’ overall plan to expand sales outside of China, across Asia and Australia, and throughout the world.Adhering to the faith of innovation, Smart, Quality, Integrity, and Craftsmanship, Kaadas is devoted to offering innovative and high-quality smart locks for customers and to making life convenient, secure, and intelligent. With deep understanding of global customers’ needs, our product portfolio covers mortise locks, rim locks, and deadbolt and latchbolt locks, meeting diverse regional applications and standards in residential and commercial markets. We also provide connected products and solutions with App and Cloud service using cutting-edge technologies to manage and monitor your lock from anywhere and anytime. At present, Kaadas has nearly 2,000 employees and tens of thousands of global sales networks. Annual sales volume ranks top 3 worldwide and first in China.Reporting directly to the CEO of North America, the Director of Marketing will be the fourth hire in North America and a key member of the leadership team tasked with running the entire marketing division; eventually hiring and leading a team as we expand and grow. The Director of Marketing will be an energetic and engaging leader who brings a sense of entrepreneurialism. They should be able to work well and collaborate with the executive team. They need to have a clear understanding of digital, traditional, and omnichannel marketing. They will need to raise brand awareness of Kaadas products across our total sales and distribution footprint, including online. The Director of Marketing will be a strategic thinker who executes a results-driven approach and can thrive in a dynamic, rapid-growth environment.The marketing leader will need to be able to clearly articulate their goals and objectives. They will create, execute, and present marketing and communications plans that identify opportunities to elevate our brand that will shape and influence a consistent story to our clients, partners, and the consumer. Additionally, they will develop and drive our digital and social media strategies, building brand awareness and profiling news and insights.RESPONSIBILITIES INCLUDE:Go To MarketResearch new marketing opportunitiesAnalyze and evaluate industry and market trends to help inform and grow the businessIdentify and drive opportunities for future company growth, improvement, and profit.Trade ShowsCreate and organize Kaadas North America’s trade shows, booth and display setup, events, and conference presence to increase overall brand awarenessDigital/SocialCreate and execute a compelling digital and social media strategy with content that leverages industry best practices and profiles the company ethosMaintain WebsitesFacebook, Google, Instagram, TikTok & YouTube Ads – create, run, and analyzeBrand, Communication & ContentChampion Kaadas North America’s products and brands ensuring a consistent approach throughout all marketing vehiclesDevelop and lead commercially aligned marketing and communication strategies and plans via an integrated multi-channel approachDesign marketing materialsWrite and develop product-related messaging and materials to reinforce Kaadas North America’s value propositionMarketing Operations:Create and maintain a marketing calendarDevelop a deep understanding of Kaadas North America’s products and client workflows to foster a collaborative partnership with Product Development and Sales teamsFoster a culture of metrics driven marketing; measure the effectiveness of marketing campaigns and tacticsEnsure key metrics are established, monitored, and reviewed regularly to determine return on investments selected, making the appropriate adjustments when necessaryDevelop agency and external vendor relationships in support of business goalsSkills & ExperienceSelf-driven, curious, and a quick and continuous learner with an ability to prioritize and adapt, to be creative and proactive, and to successfully collaborate with teams to drive results. Enjoy being in a dynamic job where no task is above or below you. Client oriented with a focus on user engagement, confident, and a team player. A passion for learning and making a difference is a must. Genuinely excited by the opportunity to create and shape the marketing strategy for this growing company. An individual who will add positive qualities to the existing team and show a commitment to forming a positive overall company culture.A Bachelor’s degree in Marketing, MBA or Advanced Degree in other business or communication discipline strongly preferred.7+ years of relevant experience preferably with a national consumer brand-driven products company, with multiple brand approachExpertise in content, digital, and social media marketingHighly strategic and can think ahead to what platforms the brands need to be onExpert storyteller: can navigate complex products to frame and articulate a messageOutstanding written and oral communication skills, with an ability to write copy, media releases and present solutions.Track record of success in leading strategic and tactical marketing campaigns, domestically and internationallyDeep analytical skills: metrics and data driven with experience in marketing technology toolsExpert project manager: can define, prioritize, and lead end to end initiatives on time and in budgetCreative entrepreneurial self-starter with an ability to work autonomouslyStrong relationship management skillsMedia buying experience via television, OTT, and digital within the last 5 yearsStrong negotiation skills with the ability to manage multiple vendor relationshipsExperience with and solid understanding of media buyingStrong capabilities with branding and identity creation and managementStrong knowledge of the digital media space and website managementExpert knowledge of customer experience strategy and managementLeadership style that demonstrates integrity, transparency, trust, passion.CreativityDiplomacyMaintains a high degree of confidentialityExcellent time management and organizational skillsAbility to travel to client sites, conferences, and trade showsJust a few benefits our employees enjoy!Highly competitive compensation: ~$140-160K TCCFully paid
medical, dental and vision coverageTeam-oriented and collaborative company cultureWork from homeEligible to contribute to Company’s Traditional 401(k) and Roth 401(k) upon hire with Company Match (6%)
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