Director Commercial Marketing

MEDICA HEALTH PLANS - Director Commercial Marketing

Location:

Madison, WisconsinJob Requirements:Medica's Director of Commercial Marketing is responsible for strategic leadership, development, execution, and performance of commercial marketing, proposal development, and delivery that supports sales growth and retention goals of the organization and strengthens the Medica brand.Key Accountabilities:Lead strategy and oversee successful execution of marketing campaigns that support commercial sales, growth, and retention goals, aligning with organizational business goals and priorities.Collaborate with leaders across the organization to validate priorities, ensure alignment, and establish critical partnerships that help advance and improve Medica's position in the market through effective employer, broker, member, and provider marketing campaigns.Participate in strategic planning to evolve and deliver on the short and long-term Commercial Marketing goals.Lead the pursuit of operational excellence through automation, streamlined processes, and data-driven practices across the commercial marketing team to optimize ROI and reduce admin costs.Develop and deliver strategic marketing and member/employer/provider experience plans that drive personalization and operational efficiencies.Develop and drive digital adoption and self-service programs and tools.Develop strategic marketing plans to support Accountable Care Organization (ACO) partnerships.Act as a strategic partner to the Commercial Markets leadership team.Develop a data-driven approach to commercial marketing and experience.Deliver regular campaign performance updates featuring key KPIs and action plans.Qualifications:Bachelor's degree or equivalent combination of education and work experience.10+ years related healthcare experience & leadership experience, B2B, commercial marketing experience within a health care organization.Demonstrated experience leading, managing, and coaching high-performing teams in a fast-paced environment.Experience developing complex go-to-market strategic plans, developing KPIs, optimizing, and measuring performance.Health care marketing experience (B2B and BTC).Demonstrated strategic thought leadership and creative approaches to integrate business plans and strategy with customer experience.For full info follow application link. Equal Opportunity Employer including Veterans and Disabled Individuals.Application Instructions:

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