The Gleneagles Hotel
Content & Editorial Manager
The Gleneagles Hotel, Air City, New York, United States,
COME AND JOIN US . . .We are seeking a master storyteller with a natural flair for writing to join our team as the
Content & Editorial Manager
for Gleneagles. This role goes beyond social media management; it requires a deep understanding of traditional storytelling processes and a creative eye for transforming those stories into compelling written editorials, beautiful photography, and engaging videography. You'll work closely with an internal team delivering brilliant marketing plans and collaborate with an external roster of videographers and photographers to express these plans through engaging content.
ABOUT GLENEAGLESOne of the world’s most iconic luxury hotels and country estates, Gleneagles has been making memories for nearly a century. Recently named winner of the ‘Art of Hospitality’ award 2023, as well as no.32 in the new global ranking of The World’s 50 Best Hotels, everything we do is about surpassing expectations and creating exceptional hospitality experiences for our guests.
WORKING AT GLENEAGLESWe’re devoted to making our people feel as valued as our guests. In this way, we strive to support the whole ‘you’ – not just the professional part but the personal part too. People join our team for all sorts of reasons. Some work here permanently to develop a career, some work seasonally, while others have a schedule to fit around their personal commitments. However long you plan to stay with us and whatever hours you’d prefer to work, we’re open to flexible working requests and offer hours, shift patterns and contract types to suit everyone.
Location: Auchterarder, just off the A9. Gleneagles is also within easy reach of a number of Scottish towns and cities: Edinburgh City Centre (1hr), Glasgow or Dundee (50mins), Stirling and Perth (25mins).
Here's a bit more detail on what we see you doing in this role:
Developing and executing a storytelling strategy that aligns with our key brand pillars and business objectives.
Crafting engaging narratives that captivate our audience across travel, lifestyle, F&B, golf, and leisure interests.
Transforming stories into high-quality written editorials, beautiful photography, and engaging videography, utilizing your creative eye and strong understanding of the technical skills needed to execute.
Producing written editorial projects such as monthly brand mailers and the half-yearly Gleneagles Newspaper, bringing to life the wonderful happenings at "The Glorious Playground."
Creating and evolving a comprehensive content strategy that targets our audience and aligns with wider business plans.
Managing and delivering a monthly content calendar that reflects our broader marketing strategies; generating standalone social campaign ideas and supporting the amplification of integrated marketing campaigns.
Collaborating with our Head of Brand PR to amplify content from brand partnerships and influencers, building long-term brand advocacy.
Exploring and testing new channels and content formats to engage new audiences and new places where current audiences may be.
Working closely with an internal team of Brand Managers who lead on product offerings and marketing plans; expressing and promoting new product offerings through engaging and compelling content in the form of brand emails, website content, and social media.
Partnering with our Brand Managers for leisure, golf, retail, and F&B to maximize exposure for Gleneagles events and experiences.
Curating and collaborating with an external roster of videographers and photographers to produce high-quality content that aligns with our brand strategy.
Using internal business insight data and external market insights to recommend channel strategies and content, proactively generating creative ideas.
Performing competitor analysis and tracking brand sentiment to inform business insights and strategies.
Monitoring performance metrics using tools like Google Analytics, integrating findings into marketing dashboards to optimize plans.
Overseeing community management across all platforms with the support of a digital agency to ensure continuous positive brand engagement.
Managing and owning the content budget, ensuring alignment with marketing plans and commercial insights.
Expertly using social media management software (e.g., Sprout, Hootsuite, Canva, Later) for scheduling and high-quality content creation.
Interacting with our guests, always warm, professional, helpful, and doing everything you can to exceed their expectations; playing your part in making their stay with us luxurious in every way.
The kind of person we're looking for:
You have at least five years’ experience agency or client-side in similar content and editorial roles.
An exceptional storyteller, you have a natural flair for writing and crafting compelling narratives that engage and inspire, with a keen eye for aesthetics and detail, transforming stories into high-quality content.
You have a deep understanding of traditional storytelling processes and their application across various media formats; you also have a creative eye for transforming stories into high-quality written editorials, beautiful photography, and engaging videography.
Strong in digital marketing and social media experience, you have demonstrable examples of creating and managing integrated campaigns.
Experienced in planning, managing, and budgeting photoshoots, you're adept at collaborating with external videographers and photographers to produce high-quality content.
Proficient in multi-social posting programs, you have a great general knowledge of SEO and web content ranking.
Your copywriting skills are strong, with a creative flair; you also have a passion for photography and creativity beyond work.
Managing a range of often competing priorities, with exceptional planning and organization are second nature to you.
Experience within lifestyle brands is a big plus, but a genuine interest and understanding of how brands grow is a must.
Highly motivated and possessing an immense sense of pride in your work; you're passionate about delivering the high standards for our guests in line with the Gleneagles brand.
You have a positive “can do” attitude to solving problems in a professional and courteous manner.
A strong team player with great communication skills and an enthusiastic approach; you're well organized and punctual with an eagle eye for detail.
You want to be part of a team that works hard, supports each other, and above all has fun along the way.
What’s in it for you:Time to let your hair down
30 days holiday (including bank holidays) that increases with service.
Seasonal parties and local social events.
50% discount on Food & Beverage, Country Pursuits, Spa and Hair Salon (Mon-Thurs) and the Golf Driving Range.
Golf Membership (with access to all 3 championship courses) for £50.00 per annum.
Treats in your pocket
Flexi points into your Perkbox wallet to spend as you choose. The points can be spent immediately, or you can save them up over a number of months, for perks that cost that little bit more. All this gives you greater choice, so you can pick the things that mean the most to you!
Free ‘pay day’ lunch and monthly drinks offers.
A generous ‘refer a friend’ scheme.
Be our guest
Stay with us as a guest at Gleneagles or Gleneagles Townhouse for up to 2 nights per year for a heavily discounted rate – available upon completion of 12 months service.
Friends & Family discounted rate of £225 - £275 B&B per night at Gleneagles.
Enjoy discounted rooms and restaurants rates with up to 50% off across the wider Ennismore brands and hotels, located across some spectacular locations, including London, Paris, Rome, Dubai, Doha, Rio, NY, Chicago and LA...to name just a few.
Subsidised, single occupancy, en-suite accommodation available on our estate.
Investment in your development and wellbeing
Pension scheme.
Life Insurance.
Employee Assistance Programme, offering support and confidential advice for you and your family when you need it most.
Ongoing investment in your personal development with access to internal and external training qualifications and programmes.
Internal career opportunities across a wider range of specialisms and departments.
Monthly recognition programme.
Volunteering day every year with a charitable partner of your choice.
Complimentary access to our staff gym.
Gleneagles Cycle Scheme to spread the cost of the bike that you really want and reduce your carbon footprint.
If you are our next
Content & Editorial Manager , please forward your most recent CV to us today!
#J-18808-Ljbffr
Content & Editorial Manager
for Gleneagles. This role goes beyond social media management; it requires a deep understanding of traditional storytelling processes and a creative eye for transforming those stories into compelling written editorials, beautiful photography, and engaging videography. You'll work closely with an internal team delivering brilliant marketing plans and collaborate with an external roster of videographers and photographers to express these plans through engaging content.
ABOUT GLENEAGLESOne of the world’s most iconic luxury hotels and country estates, Gleneagles has been making memories for nearly a century. Recently named winner of the ‘Art of Hospitality’ award 2023, as well as no.32 in the new global ranking of The World’s 50 Best Hotels, everything we do is about surpassing expectations and creating exceptional hospitality experiences for our guests.
WORKING AT GLENEAGLESWe’re devoted to making our people feel as valued as our guests. In this way, we strive to support the whole ‘you’ – not just the professional part but the personal part too. People join our team for all sorts of reasons. Some work here permanently to develop a career, some work seasonally, while others have a schedule to fit around their personal commitments. However long you plan to stay with us and whatever hours you’d prefer to work, we’re open to flexible working requests and offer hours, shift patterns and contract types to suit everyone.
Location: Auchterarder, just off the A9. Gleneagles is also within easy reach of a number of Scottish towns and cities: Edinburgh City Centre (1hr), Glasgow or Dundee (50mins), Stirling and Perth (25mins).
Here's a bit more detail on what we see you doing in this role:
Developing and executing a storytelling strategy that aligns with our key brand pillars and business objectives.
Crafting engaging narratives that captivate our audience across travel, lifestyle, F&B, golf, and leisure interests.
Transforming stories into high-quality written editorials, beautiful photography, and engaging videography, utilizing your creative eye and strong understanding of the technical skills needed to execute.
Producing written editorial projects such as monthly brand mailers and the half-yearly Gleneagles Newspaper, bringing to life the wonderful happenings at "The Glorious Playground."
Creating and evolving a comprehensive content strategy that targets our audience and aligns with wider business plans.
Managing and delivering a monthly content calendar that reflects our broader marketing strategies; generating standalone social campaign ideas and supporting the amplification of integrated marketing campaigns.
Collaborating with our Head of Brand PR to amplify content from brand partnerships and influencers, building long-term brand advocacy.
Exploring and testing new channels and content formats to engage new audiences and new places where current audiences may be.
Working closely with an internal team of Brand Managers who lead on product offerings and marketing plans; expressing and promoting new product offerings through engaging and compelling content in the form of brand emails, website content, and social media.
Partnering with our Brand Managers for leisure, golf, retail, and F&B to maximize exposure for Gleneagles events and experiences.
Curating and collaborating with an external roster of videographers and photographers to produce high-quality content that aligns with our brand strategy.
Using internal business insight data and external market insights to recommend channel strategies and content, proactively generating creative ideas.
Performing competitor analysis and tracking brand sentiment to inform business insights and strategies.
Monitoring performance metrics using tools like Google Analytics, integrating findings into marketing dashboards to optimize plans.
Overseeing community management across all platforms with the support of a digital agency to ensure continuous positive brand engagement.
Managing and owning the content budget, ensuring alignment with marketing plans and commercial insights.
Expertly using social media management software (e.g., Sprout, Hootsuite, Canva, Later) for scheduling and high-quality content creation.
Interacting with our guests, always warm, professional, helpful, and doing everything you can to exceed their expectations; playing your part in making their stay with us luxurious in every way.
The kind of person we're looking for:
You have at least five years’ experience agency or client-side in similar content and editorial roles.
An exceptional storyteller, you have a natural flair for writing and crafting compelling narratives that engage and inspire, with a keen eye for aesthetics and detail, transforming stories into high-quality content.
You have a deep understanding of traditional storytelling processes and their application across various media formats; you also have a creative eye for transforming stories into high-quality written editorials, beautiful photography, and engaging videography.
Strong in digital marketing and social media experience, you have demonstrable examples of creating and managing integrated campaigns.
Experienced in planning, managing, and budgeting photoshoots, you're adept at collaborating with external videographers and photographers to produce high-quality content.
Proficient in multi-social posting programs, you have a great general knowledge of SEO and web content ranking.
Your copywriting skills are strong, with a creative flair; you also have a passion for photography and creativity beyond work.
Managing a range of often competing priorities, with exceptional planning and organization are second nature to you.
Experience within lifestyle brands is a big plus, but a genuine interest and understanding of how brands grow is a must.
Highly motivated and possessing an immense sense of pride in your work; you're passionate about delivering the high standards for our guests in line with the Gleneagles brand.
You have a positive “can do” attitude to solving problems in a professional and courteous manner.
A strong team player with great communication skills and an enthusiastic approach; you're well organized and punctual with an eagle eye for detail.
You want to be part of a team that works hard, supports each other, and above all has fun along the way.
What’s in it for you:Time to let your hair down
30 days holiday (including bank holidays) that increases with service.
Seasonal parties and local social events.
50% discount on Food & Beverage, Country Pursuits, Spa and Hair Salon (Mon-Thurs) and the Golf Driving Range.
Golf Membership (with access to all 3 championship courses) for £50.00 per annum.
Treats in your pocket
Flexi points into your Perkbox wallet to spend as you choose. The points can be spent immediately, or you can save them up over a number of months, for perks that cost that little bit more. All this gives you greater choice, so you can pick the things that mean the most to you!
Free ‘pay day’ lunch and monthly drinks offers.
A generous ‘refer a friend’ scheme.
Be our guest
Stay with us as a guest at Gleneagles or Gleneagles Townhouse for up to 2 nights per year for a heavily discounted rate – available upon completion of 12 months service.
Friends & Family discounted rate of £225 - £275 B&B per night at Gleneagles.
Enjoy discounted rooms and restaurants rates with up to 50% off across the wider Ennismore brands and hotels, located across some spectacular locations, including London, Paris, Rome, Dubai, Doha, Rio, NY, Chicago and LA...to name just a few.
Subsidised, single occupancy, en-suite accommodation available on our estate.
Investment in your development and wellbeing
Pension scheme.
Life Insurance.
Employee Assistance Programme, offering support and confidential advice for you and your family when you need it most.
Ongoing investment in your personal development with access to internal and external training qualifications and programmes.
Internal career opportunities across a wider range of specialisms and departments.
Monthly recognition programme.
Volunteering day every year with a charitable partner of your choice.
Complimentary access to our staff gym.
Gleneagles Cycle Scheme to spread the cost of the bike that you really want and reduce your carbon footprint.
If you are our next
Content & Editorial Manager , please forward your most recent CV to us today!
#J-18808-Ljbffr