GMMI, Inc.
Marketing Manager
GMMI, Inc., Hollywood, Florida, us, 33084
The North American branch of Generali Global Assistance offers a diverse and inclusive work environment while employees work towards making real difference in the lives of our clients. As an Organization, we pride ourselves with offering white glove service while being mindful of corporate responsibility and our environmental footprint.Employees enjoy a plethora of benefits to include:A diverse, inclusive, professional work environmentCompany match on 401(k)Competitive Paid Time Off policyGenerous Employer contribution for health, dental and vision insuranceCompany paid short term and long term disability insurancePaid Maternity and Paternity LeaveEmployee Assistance programWellness programsFun employee and company eventsDiscounts on travel insuranceWho are we?Generali Global Assistance
is proudly part of the Europ Assistance Group brand and our products utilize a number of corporate and product brands. The brands for our North American team include the following:CSA: US travel insurance brand for retail and lodging partners.Generali Global Assistance (GGA): The primary Corporate brand in the United States for our travel insurance, travel assistance, identity and cyber protection, and beneficiary companion products.GMMI: the industry standard for global medical cost containment and medical risk management solutions.Iris, Powered by Generali: identity and digital protection solution.Trip Mate: US travel insurance brand for tour operator, cruise and airline partners.What you’ll be doing.Job Summary:We are seeking an experienced and innovative Marketing Manager to lead and enhance our comprehensive marketing efforts. Reporting directly to the Executive Director, the ideal candidate will be responsible for developing and executing a holistic marketing strategy that significantly elevates our brand awareness and market visibility. This role encompasses a wide range of responsibilities including social media management, event planning and execution, graphic design, PR, content marketing, and email campaigns. The Marketing Manager will collaborate closely with the commercial and account management teams to drive business growth, foster client relationships, and achieve our strategic marketing objectives.Principal Duties and Responsibilities:Strategic Planning and Budget Management:Develop and implement strategic marketing plans to achieve company objectives.Plan and oversee the company’s marketing budget.Market Research and Analysis:Conduct market research and analyze trends to identify new opportunities for growth.Stay up-to-date with industry developments and best practices in marketing.Digital Marketing and Campaign Management:Manage and optimize digital marketing campaigns, including SEO, performance marketing, and social media campaigns.Create and execute comprehensive traditional and digital strategies.Monitor and report on the effectiveness of marketing initiatives, using analytics tools to track key performance metrics.Content Creation and Management:Oversee the creation of marketing collateral including but not limited to brochures, presentations, videos, flyers and website content.Create compelling content to connect with existing and prospective clients during each phase of the sales and marketing lifecycle, including articles, presentations, videos, email communications, digital assets, and training/educational/sales materials.Lead content management for the brand's website, as well as all marketing literature, and other assets.Media and Public Relations:Coordinate with media partners, finding new sources for publications.Identify key sponsorship and networking opportunities.Innovation and New Strategies:Research, design, and pilot new strategies to deliver content and campaigns through new media and creative solutions.Required / Desired Knowledge, Experiences and Skills:Experience and Professional Skills:3-5 years of experience in corporate marketing, B2B services, agency, training, or communications environment, with direct responsibility for producing content for a variety of topics and audiences.Proficient understanding of marketing tools and platforms such as SEO and social media management tools.Outstanding written, verbal, presentation, and editing skills.Strong project management and organizational skills.Technical Skills:Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).Experience with WordPress for website and portal management.Experience with Social Media Management tools and/or page management (e.g. LinkedIn Admin, Sprout Social etc.)Familiarity with email marketing platforms such as Constant Contact.Ability to drive video production projects, including planning, scripting, shooting, and editing.Interpersonal and Analytical Skills:Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.Analytical mindset with the ability to track and report on key performance metrics.Creativity and innovative thinking, with the ability to develop and implement new marketing strategies.Education and Certifications:Required:High School Diploma or Equivalent (GED) required.Preferred:Bachelor’s degree in Marketing, Communications, Business, or a related field.Where you’ll be doing it.This is a hybrid role based out of our Pembroke Pines, FL office. As a hybrid role, you will be working onsite 2-3 days a week and working from home 2-3 days a week.When you’ll be doing it.While there is some flexibility in the hours, this position will be Monday-Friday during regular business hours (approximately 8:00am-5:00pm). Occasional overtime may be required according to business need.Apply today to begin your next chapter.Don’t meet every single requirement? At Generali Global Assistance, we are dedicated to building a diverse, inclusive and enriching workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
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is proudly part of the Europ Assistance Group brand and our products utilize a number of corporate and product brands. The brands for our North American team include the following:CSA: US travel insurance brand for retail and lodging partners.Generali Global Assistance (GGA): The primary Corporate brand in the United States for our travel insurance, travel assistance, identity and cyber protection, and beneficiary companion products.GMMI: the industry standard for global medical cost containment and medical risk management solutions.Iris, Powered by Generali: identity and digital protection solution.Trip Mate: US travel insurance brand for tour operator, cruise and airline partners.What you’ll be doing.Job Summary:We are seeking an experienced and innovative Marketing Manager to lead and enhance our comprehensive marketing efforts. Reporting directly to the Executive Director, the ideal candidate will be responsible for developing and executing a holistic marketing strategy that significantly elevates our brand awareness and market visibility. This role encompasses a wide range of responsibilities including social media management, event planning and execution, graphic design, PR, content marketing, and email campaigns. The Marketing Manager will collaborate closely with the commercial and account management teams to drive business growth, foster client relationships, and achieve our strategic marketing objectives.Principal Duties and Responsibilities:Strategic Planning and Budget Management:Develop and implement strategic marketing plans to achieve company objectives.Plan and oversee the company’s marketing budget.Market Research and Analysis:Conduct market research and analyze trends to identify new opportunities for growth.Stay up-to-date with industry developments and best practices in marketing.Digital Marketing and Campaign Management:Manage and optimize digital marketing campaigns, including SEO, performance marketing, and social media campaigns.Create and execute comprehensive traditional and digital strategies.Monitor and report on the effectiveness of marketing initiatives, using analytics tools to track key performance metrics.Content Creation and Management:Oversee the creation of marketing collateral including but not limited to brochures, presentations, videos, flyers and website content.Create compelling content to connect with existing and prospective clients during each phase of the sales and marketing lifecycle, including articles, presentations, videos, email communications, digital assets, and training/educational/sales materials.Lead content management for the brand's website, as well as all marketing literature, and other assets.Media and Public Relations:Coordinate with media partners, finding new sources for publications.Identify key sponsorship and networking opportunities.Innovation and New Strategies:Research, design, and pilot new strategies to deliver content and campaigns through new media and creative solutions.Required / Desired Knowledge, Experiences and Skills:Experience and Professional Skills:3-5 years of experience in corporate marketing, B2B services, agency, training, or communications environment, with direct responsibility for producing content for a variety of topics and audiences.Proficient understanding of marketing tools and platforms such as SEO and social media management tools.Outstanding written, verbal, presentation, and editing skills.Strong project management and organizational skills.Technical Skills:Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).Experience with WordPress for website and portal management.Experience with Social Media Management tools and/or page management (e.g. LinkedIn Admin, Sprout Social etc.)Familiarity with email marketing platforms such as Constant Contact.Ability to drive video production projects, including planning, scripting, shooting, and editing.Interpersonal and Analytical Skills:Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.Analytical mindset with the ability to track and report on key performance metrics.Creativity and innovative thinking, with the ability to develop and implement new marketing strategies.Education and Certifications:Required:High School Diploma or Equivalent (GED) required.Preferred:Bachelor’s degree in Marketing, Communications, Business, or a related field.Where you’ll be doing it.This is a hybrid role based out of our Pembroke Pines, FL office. As a hybrid role, you will be working onsite 2-3 days a week and working from home 2-3 days a week.When you’ll be doing it.While there is some flexibility in the hours, this position will be Monday-Friday during regular business hours (approximately 8:00am-5:00pm). Occasional overtime may be required according to business need.Apply today to begin your next chapter.Don’t meet every single requirement? At Generali Global Assistance, we are dedicated to building a diverse, inclusive and enriching workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
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