Worcester Theatres
Marketing Officer
Worcester Theatres, Worcester, Massachusetts, us, 01609
Job Title:
Marketing Officer
Salary:
£24,003.24
Hours:
40 hours per week
Responsible to:
Chief Executive Officer of Worcester Theatres and Marketing Manager.
Responsible For:
Marketing Assistant(s), placement students, work experience students.
The perfect candidate for the position:
We are looking for someone who is ambitious, creative and passionate about working with people and supporting the arts. The successful candidate will work well as part of a small team as well as individually to deliver their own work, have great communication and written skills and a strong work ethic. We are looking for a driven team player, who is enthusiastic about helping to develop our audiences and wants to use their knowledge and passion to help the organisation grow.
Purpose of the Role:
To support the Marketing Team to promote Worcester Theatres as a company, Worcester Theatres venues, the events taking place and the Worcester Repertory Company productions. The position will offer the candidate the opportunity to manage all Worcester Theatres’ social media pages (across Facebook, Instagram, X, LinkedIn, TikTok), to create original and captivating content, and to use strategy to help grow and develop our audiences, ensuring attendance and enabling financial targets to be met by the team.
MAIN DUTIES AND RESPONSIBILITIES
Supporting the Marketing Manager and the Senior Marketing Officer with the creation and management of effective marketing campaigns for all shows and projects.
In conjunction with the Marketing Manager and Senior Marketing Officer, liaising with external suppliers involved in the delivery of marketing campaign activity (e.g. promoters, producers, schools, printers, advertisers, external designers, influencers etc.)
Monitoring of campaign effectiveness and audience trends via data analysis from the ticketing system, Google Analytics and Social Media Analytics.
Administration of direct mails such as newsletters, e-shots, press releases, emails to schools, other external groups etc. to support marketing campaigns for all shows and projects.
Copywriting and proofreading as required and to a high standard.
To assist the marketing team through general administrational tasks, including updating and overseeing the various internal marketing schedules and reporting spreadsheets.
Taking photos and video whenever required (within reason), for use on social media, the Worcester Theatres website, internal and external advertising, Worcester Theatres documents etc.
DIGITAL
Support the Marketing Assistant in ensuring that the internal screens are updated in all venues.
To create, update and be responsible for digital communications both internal and external, via social networking sites, the Worcester Theatres website, e-shots when needed, online listings etc. ensuring accuracy of information at all times.
Planning, scheduling and executing all social media activity across all company social media channels, and managing other team members who contribute to this.
Creating social media content for our digital campaigns and artwork for external and internal use (digital screens etc.)
Monitoring the growth and statistics for all our social media channels using analytics.
Interacting with audiences via comments and the messaging portals (some out of hours monitoring may be required, within reason).
Careful handling of any customer data, ensuring all data activity is GDPR compliant.
PUBLICITY
To support and participate in all promotional and press events.
To proactively investigate and pursue promotional opportunities with local businesses and organisations.
To source connections and establish working relationships with local social media accounts and influencers.
To continue to develop and establish relationships with local businesses and all local media outlets.
PRINT & PUBLICATIONS
Ensuring the print inventory is kept up to date and display sites in all venues are up to date and are well managed, supporting the Marketing Assistant to carry this out where possible.
Liaise with promoters to request appropriate print sizes and quantities, request and approve print proofs and supplying our company overprint details and logos.
To assist with the production of in-house designs, signage and create artwork for Worcester Rep performances and programmes.
Supporting the Marketing department and wider team by proofreading internal documents, such as venue brochures, press releases, web pages etc.
GENERAL
Liaising with all departments internally.
To attend appropriate training courses, in the interests of maintaining awareness of current trends and furthering your own as well as the team’s knowledge and development.
Monitoring sales and supporting the Marketing team in creating effective campaign strategies based on sales reports.
Taking minutes and circulating after all meetings for which you are present.
To represent the Marketing Department as required at meetings, promotions and events both internal and external.
Adherence to all Company Health & Safety at Work procedures, to minimise the risk of injury and accidents, personal and to others.
Any other related duties and responsibilities as may reasonably, from time to time, be required by senior members of the team.
To carry out work in the evenings and on weekends when required, within reason.
This job specification is a guide to the nature of the work required for this position. It is neither wholly comprehensive nor restrictive.
REQUIREMENTS
Essential
Experience writing, posting and scheduling social media posts across various social media platforms.
Experience using design software such as Canva to create designs/digital content.
Excellent written and organisational skills.
Excellent communication skills in person, over the phone and digitally.
Good computer skills and experience using Microsoft Word and Excel.
A desire to work as part of a team, and the ability to work well as an individual.
A desire to work in a varying role with a diverse range of responsibilities.
A team player who is personable, diplomatic and can communicate effectively with people at all levels both internally and externally.
Ability to remain calm whilst working under pressure.
A desire to continuously maintain high standards across all areas of work.
Ability to be creative and bring new ideas to the team that will support the Marketing department and grow Worcester Theatres’ audiences, both online and in person.
The ability to work some evenings and weekends when required, within reason.
Desirable
Experience taking photographs and video, other than for personal use.
Experience with the following platforms: Facebook, Instagram, X, LinkedIn, TikTok.
Familiarity with social media Analytics.
Experience using Adobe software.
Experience with email marketing platforms (e.g. Mailchimp).
Experience using CMS systems (used to create and publish web content).
Experience training and being responsible for junior colleagues/members of the team.
Full driving licence.
Remuneration and Terms:
This is a full-time post with a salary of £24,003.24
The post has an annual leave entitlement of 22 days holiday per annum, plus 8 statutory bank holidays and your birthday as an additional day off/wellbeing days holiday each year. This entitlement increases to 24 days, plus bank holidays and birthday, after 5 years service. Staff are automatically enrolled in the company pension scheme.
Due to the nature of the business, the post may require some hours to be worked outside normal working hours. Time off in lieu will be accrued on these occasions to be taken during quieter business times as agreed by the Marketing Manager.
To Apply:
Please email a CV and covering letter to talia@worcestertheatres.co.uk
The deadline for applications is 11pm on Sunday 1st September 2024
We hope to hold interviews as soon as possible after the deadline closes.
If you have any questions regarding the role and/or the application then please contact Talia (Marketing Manager) at talia@worcestertheatres.co.uk or info@worcestertheatres.co.uk
Job Type: Full-time
Pay: £24,003.24 per year
Schedule:
Monday to Friday
Ability to commute/relocate:
Worcester, WR1 3ED: reliably commute or plan to relocate before starting work (required)
Education:
Bachelor's (preferred)
Work Location: In person
Application deadline: 01/09/2024Reference ID: Marketing Officer I-01
#J-18808-Ljbffr
Marketing Officer
Salary:
£24,003.24
Hours:
40 hours per week
Responsible to:
Chief Executive Officer of Worcester Theatres and Marketing Manager.
Responsible For:
Marketing Assistant(s), placement students, work experience students.
The perfect candidate for the position:
We are looking for someone who is ambitious, creative and passionate about working with people and supporting the arts. The successful candidate will work well as part of a small team as well as individually to deliver their own work, have great communication and written skills and a strong work ethic. We are looking for a driven team player, who is enthusiastic about helping to develop our audiences and wants to use their knowledge and passion to help the organisation grow.
Purpose of the Role:
To support the Marketing Team to promote Worcester Theatres as a company, Worcester Theatres venues, the events taking place and the Worcester Repertory Company productions. The position will offer the candidate the opportunity to manage all Worcester Theatres’ social media pages (across Facebook, Instagram, X, LinkedIn, TikTok), to create original and captivating content, and to use strategy to help grow and develop our audiences, ensuring attendance and enabling financial targets to be met by the team.
MAIN DUTIES AND RESPONSIBILITIES
Supporting the Marketing Manager and the Senior Marketing Officer with the creation and management of effective marketing campaigns for all shows and projects.
In conjunction with the Marketing Manager and Senior Marketing Officer, liaising with external suppliers involved in the delivery of marketing campaign activity (e.g. promoters, producers, schools, printers, advertisers, external designers, influencers etc.)
Monitoring of campaign effectiveness and audience trends via data analysis from the ticketing system, Google Analytics and Social Media Analytics.
Administration of direct mails such as newsletters, e-shots, press releases, emails to schools, other external groups etc. to support marketing campaigns for all shows and projects.
Copywriting and proofreading as required and to a high standard.
To assist the marketing team through general administrational tasks, including updating and overseeing the various internal marketing schedules and reporting spreadsheets.
Taking photos and video whenever required (within reason), for use on social media, the Worcester Theatres website, internal and external advertising, Worcester Theatres documents etc.
DIGITAL
Support the Marketing Assistant in ensuring that the internal screens are updated in all venues.
To create, update and be responsible for digital communications both internal and external, via social networking sites, the Worcester Theatres website, e-shots when needed, online listings etc. ensuring accuracy of information at all times.
Planning, scheduling and executing all social media activity across all company social media channels, and managing other team members who contribute to this.
Creating social media content for our digital campaigns and artwork for external and internal use (digital screens etc.)
Monitoring the growth and statistics for all our social media channels using analytics.
Interacting with audiences via comments and the messaging portals (some out of hours monitoring may be required, within reason).
Careful handling of any customer data, ensuring all data activity is GDPR compliant.
PUBLICITY
To support and participate in all promotional and press events.
To proactively investigate and pursue promotional opportunities with local businesses and organisations.
To source connections and establish working relationships with local social media accounts and influencers.
To continue to develop and establish relationships with local businesses and all local media outlets.
PRINT & PUBLICATIONS
Ensuring the print inventory is kept up to date and display sites in all venues are up to date and are well managed, supporting the Marketing Assistant to carry this out where possible.
Liaise with promoters to request appropriate print sizes and quantities, request and approve print proofs and supplying our company overprint details and logos.
To assist with the production of in-house designs, signage and create artwork for Worcester Rep performances and programmes.
Supporting the Marketing department and wider team by proofreading internal documents, such as venue brochures, press releases, web pages etc.
GENERAL
Liaising with all departments internally.
To attend appropriate training courses, in the interests of maintaining awareness of current trends and furthering your own as well as the team’s knowledge and development.
Monitoring sales and supporting the Marketing team in creating effective campaign strategies based on sales reports.
Taking minutes and circulating after all meetings for which you are present.
To represent the Marketing Department as required at meetings, promotions and events both internal and external.
Adherence to all Company Health & Safety at Work procedures, to minimise the risk of injury and accidents, personal and to others.
Any other related duties and responsibilities as may reasonably, from time to time, be required by senior members of the team.
To carry out work in the evenings and on weekends when required, within reason.
This job specification is a guide to the nature of the work required for this position. It is neither wholly comprehensive nor restrictive.
REQUIREMENTS
Essential
Experience writing, posting and scheduling social media posts across various social media platforms.
Experience using design software such as Canva to create designs/digital content.
Excellent written and organisational skills.
Excellent communication skills in person, over the phone and digitally.
Good computer skills and experience using Microsoft Word and Excel.
A desire to work as part of a team, and the ability to work well as an individual.
A desire to work in a varying role with a diverse range of responsibilities.
A team player who is personable, diplomatic and can communicate effectively with people at all levels both internally and externally.
Ability to remain calm whilst working under pressure.
A desire to continuously maintain high standards across all areas of work.
Ability to be creative and bring new ideas to the team that will support the Marketing department and grow Worcester Theatres’ audiences, both online and in person.
The ability to work some evenings and weekends when required, within reason.
Desirable
Experience taking photographs and video, other than for personal use.
Experience with the following platforms: Facebook, Instagram, X, LinkedIn, TikTok.
Familiarity with social media Analytics.
Experience using Adobe software.
Experience with email marketing platforms (e.g. Mailchimp).
Experience using CMS systems (used to create and publish web content).
Experience training and being responsible for junior colleagues/members of the team.
Full driving licence.
Remuneration and Terms:
This is a full-time post with a salary of £24,003.24
The post has an annual leave entitlement of 22 days holiday per annum, plus 8 statutory bank holidays and your birthday as an additional day off/wellbeing days holiday each year. This entitlement increases to 24 days, plus bank holidays and birthday, after 5 years service. Staff are automatically enrolled in the company pension scheme.
Due to the nature of the business, the post may require some hours to be worked outside normal working hours. Time off in lieu will be accrued on these occasions to be taken during quieter business times as agreed by the Marketing Manager.
To Apply:
Please email a CV and covering letter to talia@worcestertheatres.co.uk
The deadline for applications is 11pm on Sunday 1st September 2024
We hope to hold interviews as soon as possible after the deadline closes.
If you have any questions regarding the role and/or the application then please contact Talia (Marketing Manager) at talia@worcestertheatres.co.uk or info@worcestertheatres.co.uk
Job Type: Full-time
Pay: £24,003.24 per year
Schedule:
Monday to Friday
Ability to commute/relocate:
Worcester, WR1 3ED: reliably commute or plan to relocate before starting work (required)
Education:
Bachelor's (preferred)
Work Location: In person
Application deadline: 01/09/2024Reference ID: Marketing Officer I-01
#J-18808-Ljbffr