NuWare Systems LLP
Full Time Opportunity - Database Director, Marketing
NuWare Systems LLP, Fort Washington, Pennsylvania, United States, 19034
Full Time Opportunity - Database Director, Marketing
Full-timeNuWare provides exceptional thought leadership to every industry, with particular expertise in subscription-based e-commerce and financial services enterprises. The Markit EDM- and MongoDB-certified staff is complemented by leadership with hands-on, C-level experience in these markets, which results in context-rich service and strategic insights unavailable elsewhere.Summary:We are seeking a
Marketing Database Director
to join our team in Fort Washington, PA. We’re looking for an experienced marketing database/CRM system manager to play a major role in driving our data strategy to enable targeted marketing campaigns and marketing automation. The role will be responsible for improving our database structure and optimizing communications with our audience. This role will be responsible for segmenting the database and creating lead pools to support all marketing campaigns. You will also be in charge of reviewing, researching, and implementing a data governance strategy within the marketing database.If you are seeking an opportunity to take ownership of database marketing and play a key role in enabling our corporate growth, this is the position for you.Responsibilities:Oversee our Customer databaseDrive the database strategy working closely with Marketing so that customer information is accessible and actionable to drive revenue and profit growthWork with external 3rd party data vendors for ongoing updates to data fields and improvements to our audience taggingWork deeply cross-functionally with all marketing and financial teams as well as many of the back office technical teams including, but not limited to, application development.Oversee/supervise marketing analytics, focusing on customer acquisition and lifetime valueEstablish and maintain best practices in data governance and hygieneCapture behavioral information on our audience to improve targeting effortsSupervise internal and external statisticians to build predictive models and drive effective segmentationRequired Qualifications:10 years of experience in database marketing and management and accustomed to working with millions of recordsBA/BS Degree in Marketing or Technology3+ years of experience managing CRM/marketing databasesHands-on, results-driven, and thrives in a fast-paced environmentHighly detail-oriented, particularly related to reviewing and manipulating large amounts of dataKnowledge of data governance and hygiene best practicesAbility to leverage Excel functionality to streamline project processesAll your information will be kept confidential according to EEO guidelines.
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Full-timeNuWare provides exceptional thought leadership to every industry, with particular expertise in subscription-based e-commerce and financial services enterprises. The Markit EDM- and MongoDB-certified staff is complemented by leadership with hands-on, C-level experience in these markets, which results in context-rich service and strategic insights unavailable elsewhere.Summary:We are seeking a
Marketing Database Director
to join our team in Fort Washington, PA. We’re looking for an experienced marketing database/CRM system manager to play a major role in driving our data strategy to enable targeted marketing campaigns and marketing automation. The role will be responsible for improving our database structure and optimizing communications with our audience. This role will be responsible for segmenting the database and creating lead pools to support all marketing campaigns. You will also be in charge of reviewing, researching, and implementing a data governance strategy within the marketing database.If you are seeking an opportunity to take ownership of database marketing and play a key role in enabling our corporate growth, this is the position for you.Responsibilities:Oversee our Customer databaseDrive the database strategy working closely with Marketing so that customer information is accessible and actionable to drive revenue and profit growthWork with external 3rd party data vendors for ongoing updates to data fields and improvements to our audience taggingWork deeply cross-functionally with all marketing and financial teams as well as many of the back office technical teams including, but not limited to, application development.Oversee/supervise marketing analytics, focusing on customer acquisition and lifetime valueEstablish and maintain best practices in data governance and hygieneCapture behavioral information on our audience to improve targeting effortsSupervise internal and external statisticians to build predictive models and drive effective segmentationRequired Qualifications:10 years of experience in database marketing and management and accustomed to working with millions of recordsBA/BS Degree in Marketing or Technology3+ years of experience managing CRM/marketing databasesHands-on, results-driven, and thrives in a fast-paced environmentHighly detail-oriented, particularly related to reviewing and manipulating large amounts of dataKnowledge of data governance and hygiene best practicesAbility to leverage Excel functionality to streamline project processesAll your information will be kept confidential according to EEO guidelines.
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