AUDIENCE CAMPAIGN MANAGER, WBUR PRODUCT & AUDIENCE INSIGHTS

Who We Are & What We Can Offer You:WBUR is Boston’s NPR and a public media leader, producing exceptional journalism on-air, online, on-demand, and in real life. Our mission is to produce high-quality journalism and enriching experiences that foster understanding, connection, and community for an expanding circle of people. WBUR is member-supported and licensed to Boston University.WBUR is brimming with talent and ambition. Our colleagues work hard, strive for excellence, value truth, creativity, diverse perspectives, and open debate. Our culture is warm and welcoming —no matter what your role is —we work hard to ensure that everyone feels like they belong. On top of that, people are both respectful and passionate about the work we do.We’ve got exciting plans to keep innovating and building WBUR for the future. It’s a place to do meaningful work with interesting people and to learn and grow along the way.We offer our employees both hybrid and in-office work arrangements.We also offer:Health

and

Well Being

Benefits including

Gender Affirming HealthcarePaid Time Off ,

Holidays & IntersessionTuition Remission

and

Professional Development

through Boston UniversityThe Opportunity and Who You’ll Work With:Position Type: Permanent, Full Time, Benefits EligibleWork Format: Hybrid, a minimum of 2 days onsite with flexibility to work up to 3 days remote. Open to remote candidates.Schedule: Monday – Friday. Hours are typically 09:00 AM - 05:00 PM ET.WBUR's Product and Audience Insights team is responsible for growing and engaging audiences across WBUR platforms. A team of seven, it is comprised of product managers, engineers, data analysts, and data architects, with the goal of optimizing the audience experience for all WBUR listeners. The team leads and supports initiatives across the organization including data analysis for all platforms, migration to and optimization of Salesforce, newsletters, mobile app, authoring tools, digital infrastructure reliability, planning and executing audience communication across channels, and more.We are looking for an Audience Campaign Manager who will have the primary responsibility of overseeing and implementing the delivery of automated and strategic communication from Salesforce Marketing Cloud. This is a new role at WBUR, and your initial focus will be to work with various departments to identify and build audience segments and then operationalize communication delivery in Salesforce Marketing Cloud, which will be implemented in the coming months.The primary function of your role will be to develop and deploy integrated audience communication campaigns. This work will include crafting strategy, aligning WBUR teams, developing audience segments, building Salesforce email communication journeys, leading and executing funnel strategy, and measuring results. The first phase of this work will be to coordinate with each team to prioritize top segments in Salesforce and create communication journeys in Marketing Cloud. This role will report to the Associate Director, Product Management on WBUR’s Product and Audience Insights team.Essential Functions:(30%) Work with internal teams to develop personas for segmentation in Salesforce Marketing Cloud as foundations for our communications efforts, allowing us to deliver personalized communications by offering our audience content that matters to them. Work cross-functionally with all team collaborators to optimize digital audience touch points – such as email, website messaging, mobile app notifications, direct mail, and SMS.(30%) Build and optimize communication journeys in Salesforce Marketing Cloud that can be leveraged across editorial, membership, events, and marketing teams to ensure efficiency and lessen duplicative efforts. Create and manage funnel campaigns — monitoring effectiveness along each journey — with an eye toward revenue (donation, event ticket sales, and more). Contribute to the promotion and appreciation of these personas and automated Salesforce Marketing Cloud journeys.(25%) Drive a culture of defining success — measuring performance and providing continuous feedback through analysis and reporting tools. Define success metrics, track accordingly, and adapt (or advise on adapting) campaigns as needed. Proactively manage issues and risks, keeping a close eye on every detail and providing clear accountability and communication when issues arise.(10%) Communicate with collaborators, including creating clear presentations for leadership that summarize the status of our communication efforts and the value of personas and journeys.(5%) Maintain understanding of relevant applications and/or infrastructure technologies. Stay current on relevant technology capabilities and best practices and communicate key capabilities and opportunities to teams.

#J-18808-Ljbffr