Unitedwaynefl
Director, Marketing and Communications United Way of Northeast Florida Uniting F
Unitedwaynefl, Mission, Kansas, United States,
Position Title:
Director, Marketing and Communications
Department:
Marketing and Communications
Reports to:
Vice President, Marketing and Communications
Vision and Mission:
At United Way of Northeast Florida, we envision a community of opportunity where everyone has hope and can reach their full potential. Our mission is to solve our community’s toughest challenges by connecting people, resources and ideas.
Diversity, Equity and Inclusion is not only valued and demonstrated in our hiring practices, it is a fundamental part of our mission throughout our organization and the communities we serve.
Our Values:
Teamwork:
We work together to accomplish our goals and help each other succeed.
Innovation:
We are fearless, imaginative trailblazers.
Mission Focused:
We are passionate about our community’s wellbeing and creating lasting change.
Integrity:
We are honest, transparent and act ethically to create trust.
Excellence:
We set clear, high expectations for ourselves and our work.
Purpose of the Position:
The Director of Marketing and Communication will work collaboratively with all United Way of Northeast Florida departments to support the operations of the marketing and communications department and management of all departments’ marketing and communication needs. The Director will oversee departmental marketing and communication projects across the organization. This includes the development and management of project plans, marketing collateral and online communications to effectively convey the positive impact United Way of Northeast Florida has on our community and inspire new audiences to give and volunteer.
Key Responsibilities and Essential Functions:
Operations and Project Management
Serve as the Marketing liaison for all United Way departments and collaborates with staff leads to oversee and execute project management plans for each department and/or departmental project.
Regularly meet with each department to understand their priorities and develop and manage project plans that will help departmental achieve goals.
Develop internal communication plans, tools and messages.
In collaboration with Resource Development, help stabilize donor churn and acquire new donors through crafting and implementing donor stewardship and acquisition plans.
Work with our Volunteer and Community Engagement Team on increasing the awareness of the Volunteer Hub and planning of signature volunteer events.
Ensure the implementation of and maximize the use of tools that enable the organization to better understand our audiences and the messages to which they respond.
Support Vice President of Marketing and Communications with messaging trainings.
Serve on the Senior Leadership Team.
Marketing and Communications Creative Production
Create, implement and measure the success of year-round communications, promotional plans and advertising materials.
Develop powerful stories reflecting the impact of United Way and its partners.
Serve as writer and/or editor for messaging needs for each department.
Develop a strong, strategic online presence in partnership with the Digital Strategies Manager.
Serve as a writer and editor for the organization’s website, volunteer hub and giving platforms.
Serve as planning and messaging consultant for all external events.
First-draft writer of brochures, award nominations and advertisements.
Other duties as assigned.
Employee and Vendor Management
Supervise and mentor two direct reports: The Digital Strategies Manager and Creative Services Manager.
Oversee paid media vendors and freelance writers.
Provide guidance to direct reports on intern selection and management.
Work with the Vice President of Marketing and Communications to determine best staffing plans.
Paid Media Management
Oversee media buyer paid media plans.
Manage and build relationships with advertising sales leads.
Evaluate and measures the effectiveness of advertising campaigns.
Serve as the lead writer for all advertisements.
External Partnerships
Serve as communications lead for Florida’s First Coast Relief Fund.
Participate on United Way of Florida and United Way Worldwide marketing and communications calls/webinars.
Experience/Qualifications:
BA/BS degree in Communications, Marketing, Journalism, Public Relations or related field.
Five or more years of progressive experience in communications, media relations, public relations and/or journalism.
Two or more years of supervisory experience.
Strong working knowledge of current social media trends, platforms, and online marketing practices.
Excellent writing/editing and verbal communication skills with knowledge of AP Style.
Exceptional time management, organization, and interpersonal skills.
Data-driven decision-maker that uses data to inform strategies.
High energy, maturity and leadership with the ability to serve as a unifying force.
Ability to pass a background check and pre-employment drug screening.
Staff members who drive a vehicle on UWNEFL business must provide proof of a valid driver’s license and current automobile insurance.
Compensation and Benefits:
Competitive Pay – Commensurate with education and experience based on current market.
Health Insurance – Generous zero to low-cost Medical, Dental, and Vision for employees and dependents.
403(b) Matching – Generous matching up to 6% of annual pay.
Holidays – 11 paid holidays, three personal holidays, and four year-end bonus days.
Vacation – Two weeks paid vacation.
Flexible Schedule – Hybrid working environment with the ability to modify as needed.
Vibrant Work Environment – office space in The Jessie in downtown Jacksonville.
Employee Assistance Program.
A fun, challenging, and inclusive culture.
General Physical Requirements for Essential Functions of the Job:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This description is not designed to contain a comprehensive inventory of all responsibilities and qualifications required of all team members assigned to this position. It is intended only to describe the key elements relative to each section.
Additional Information:
The attributes listed above represent our current thinking for the role. We encourage you to apply and tell us about yourself!
United Way of Northeast Florida is an Equal Opportunity Employer and a Drug Free Work Environment.
#J-18808-Ljbffr
Director, Marketing and Communications
Department:
Marketing and Communications
Reports to:
Vice President, Marketing and Communications
Vision and Mission:
At United Way of Northeast Florida, we envision a community of opportunity where everyone has hope and can reach their full potential. Our mission is to solve our community’s toughest challenges by connecting people, resources and ideas.
Diversity, Equity and Inclusion is not only valued and demonstrated in our hiring practices, it is a fundamental part of our mission throughout our organization and the communities we serve.
Our Values:
Teamwork:
We work together to accomplish our goals and help each other succeed.
Innovation:
We are fearless, imaginative trailblazers.
Mission Focused:
We are passionate about our community’s wellbeing and creating lasting change.
Integrity:
We are honest, transparent and act ethically to create trust.
Excellence:
We set clear, high expectations for ourselves and our work.
Purpose of the Position:
The Director of Marketing and Communication will work collaboratively with all United Way of Northeast Florida departments to support the operations of the marketing and communications department and management of all departments’ marketing and communication needs. The Director will oversee departmental marketing and communication projects across the organization. This includes the development and management of project plans, marketing collateral and online communications to effectively convey the positive impact United Way of Northeast Florida has on our community and inspire new audiences to give and volunteer.
Key Responsibilities and Essential Functions:
Operations and Project Management
Serve as the Marketing liaison for all United Way departments and collaborates with staff leads to oversee and execute project management plans for each department and/or departmental project.
Regularly meet with each department to understand their priorities and develop and manage project plans that will help departmental achieve goals.
Develop internal communication plans, tools and messages.
In collaboration with Resource Development, help stabilize donor churn and acquire new donors through crafting and implementing donor stewardship and acquisition plans.
Work with our Volunteer and Community Engagement Team on increasing the awareness of the Volunteer Hub and planning of signature volunteer events.
Ensure the implementation of and maximize the use of tools that enable the organization to better understand our audiences and the messages to which they respond.
Support Vice President of Marketing and Communications with messaging trainings.
Serve on the Senior Leadership Team.
Marketing and Communications Creative Production
Create, implement and measure the success of year-round communications, promotional plans and advertising materials.
Develop powerful stories reflecting the impact of United Way and its partners.
Serve as writer and/or editor for messaging needs for each department.
Develop a strong, strategic online presence in partnership with the Digital Strategies Manager.
Serve as a writer and editor for the organization’s website, volunteer hub and giving platforms.
Serve as planning and messaging consultant for all external events.
First-draft writer of brochures, award nominations and advertisements.
Other duties as assigned.
Employee and Vendor Management
Supervise and mentor two direct reports: The Digital Strategies Manager and Creative Services Manager.
Oversee paid media vendors and freelance writers.
Provide guidance to direct reports on intern selection and management.
Work with the Vice President of Marketing and Communications to determine best staffing plans.
Paid Media Management
Oversee media buyer paid media plans.
Manage and build relationships with advertising sales leads.
Evaluate and measures the effectiveness of advertising campaigns.
Serve as the lead writer for all advertisements.
External Partnerships
Serve as communications lead for Florida’s First Coast Relief Fund.
Participate on United Way of Florida and United Way Worldwide marketing and communications calls/webinars.
Experience/Qualifications:
BA/BS degree in Communications, Marketing, Journalism, Public Relations or related field.
Five or more years of progressive experience in communications, media relations, public relations and/or journalism.
Two or more years of supervisory experience.
Strong working knowledge of current social media trends, platforms, and online marketing practices.
Excellent writing/editing and verbal communication skills with knowledge of AP Style.
Exceptional time management, organization, and interpersonal skills.
Data-driven decision-maker that uses data to inform strategies.
High energy, maturity and leadership with the ability to serve as a unifying force.
Ability to pass a background check and pre-employment drug screening.
Staff members who drive a vehicle on UWNEFL business must provide proof of a valid driver’s license and current automobile insurance.
Compensation and Benefits:
Competitive Pay – Commensurate with education and experience based on current market.
Health Insurance – Generous zero to low-cost Medical, Dental, and Vision for employees and dependents.
403(b) Matching – Generous matching up to 6% of annual pay.
Holidays – 11 paid holidays, three personal holidays, and four year-end bonus days.
Vacation – Two weeks paid vacation.
Flexible Schedule – Hybrid working environment with the ability to modify as needed.
Vibrant Work Environment – office space in The Jessie in downtown Jacksonville.
Employee Assistance Program.
A fun, challenging, and inclusive culture.
General Physical Requirements for Essential Functions of the Job:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This description is not designed to contain a comprehensive inventory of all responsibilities and qualifications required of all team members assigned to this position. It is intended only to describe the key elements relative to each section.
Additional Information:
The attributes listed above represent our current thinking for the role. We encourage you to apply and tell us about yourself!
United Way of Northeast Florida is an Equal Opportunity Employer and a Drug Free Work Environment.
#J-18808-Ljbffr