National Opera Center
Content & Engagement Coordinator
National Opera Center, Minneapolis, Minnesota, United States, 55400
Job Title:
Content and Engagement CoordinatorReports to:
Marketing and Communications ManagerClassification:
Full-time, Non-ExemptHours:
Hybrid (3 days in office, 2 optional office/remote); occasional nights/weekendsLocation:
Minnesota Opera, Minneapolis, MN
Salary Range:
$45,000 - $50,000 annually plus a generous benefit package (paid vacation, sick days, health, dental, vision, flex spending, life/disability insurance, 403(b))Organizational Background:Minnesota Opera’s vision and mission is to sing every story and to change lives by bringing together artists, audiences, and community, advancing the art of opera for today and future generations. We aim to inspire hope, empower all voices, and strengthen bonds between people of all backgrounds and identities. To this end, Minnesota Opera commits itself to working continuously to become an anti-racist and anti-oppressive organization through the following actions: intentionally acknowledging and examining racism, anti-Blackness, and other discriminatory practices; promoting anti-racist and anti-oppressive ideas, values and policies that counter the oppression of any people during the education, production, promotion, and experience of opera; working towards eliminating all forms of oppression; and developing effective tools for social justice.Summary:The Content and Engagement Coordinator at Minnesota Opera plays a crucial role in enhancing our digital presence and outreach efforts. This position is responsible for managing website updates, overseeing social media channels, coordinating photography and video projects, executing advertising campaigns, and collaborating closely with the Marketing and Communications team to ensure strategic alignment and campaign effectiveness.Responsibilities include, but are not limited to:Social Media and Content Management:
Develop and implement content and social media strategies to increase brand awareness, engagement, and audience growth. Create compelling content, including production programs and blog posts, schedule posts, monitor analytics, and respond to audience interactions across platforms.Website Content Support:
Make content updates to MN Opera website, ensuring content accuracy and relevance. Collaborate with the Marketing and Communications team to integrate campaigns and optimize user experience.Photography and Video Coordination:
Coordinate photo and video shoots to capture performances, behind-the-scenes content, and promotional materials. Manage media assets and ensure alignment with brand guidelines.Advertising Campaign Execution:
Plan and execute digital advertising campaigns across various platforms with support and guidance from Marketing and Communications Manager and vendors (e.g., Google Ads, social media ads) to promote MN Opera events, initiatives, and educational programs. Monitor campaign performance, optimize targeting, and adjust strategies to maximize ROI.Strategic Collaboration:
Work closely with the Marketing and Communications Director/Manager to develop integrated marketing strategies. Assist in evaluating campaign performance metrics, identifying trends, and recommending adjustments to optimize effectiveness.Partnership Development:
Support the development and execution of partnerships with community organizations, businesses, and media outlets to expand reach and engagement. Coordinate promotional activities and cross-promotional opportunities.As the business evolves, so may this role. These duties may change as Minnesota Opera’s leadership identifies the need at any time.This position is a good fit for someone who:Has proven experience working in digital marketing, social media management, communications, or related roles.Strong understanding of web technologies, content management systems (CMS), and SEO principles.Proficiency in social media platforms, analytics tools, and digital advertising platforms (e.g., Facebook Ads Manager, Google Analytics).Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.Creative thinker with strong written and verbal communication skills.Has the ability to work some nights and weekends, as required by the Opera’s performance schedule and sales cycles.Experience in photography/videography and basic graphic design skills are a plus.MN Opera is willing to teach:Opera as an artform and associated MN Opera products, including subscriptions, single tickets, related events, and ancillaries.Industry-specific marketing skills and existing procedures for design requests, art delivery, scheduling, promotions, project management processes, and data management.CRM database and procedures.MN Opera Diversity Charter:Minnesota Opera believes that pursuing anti-racist and anti-oppressive practices enhances the beauty and power of the art form itself, and amplifies the tremendous artistry cultivated in our musical storytelling. Opera as a form was created to capitalize on the collaboration of a multiplicity of creative disciplines. MN Opera recognizes that opera – the performers, the productions, and the music – has been subject to systems of oppression that restrict access and ownership over the art form. MN Opera believes that pursuing anti-racist and anti-oppressive practices enhances the beauty and power of the form itself, and amplifies the tremendous artistry cultivated in our musical storytelling. There are many reasons we have chosen to move in this direction, which include changing demographics, funding sources and stakeholder expectations. Above all, however, we believe there is a moral imperative to do so. Through this work we aim to no longer be a venue of exclusion, but a space of refuge, healing, and justice in all that we do.We especially encourage applications from Black, Indigenous, People of Color, women, persons with disabilities, members of the LGBTQIA+ community, and all others who may contribute to further diversification of ideas at MN Opera.Please Note:The applicant will be expected to either reside within commuting distance of the Opera Center or be willing to relocate prior to beginning work to participate in a hybrid work environment (three days a week onsite).Minnesota Opera is an Equal Opportunity EmployerBENEFITSPay Range:
$45,000 - $50,000 AnnualPaid vacation, health, dental, vision, health/dependent care flex spending, life/disability insurance, 403(b)HOW TO APPLY:Please go to
https://mnopera.org/about/jobs/
and click the red box labeled "Learn More" under the job summary. From there you will be asked to fill out a confidential Self ID Survey and upload your resume and cover letter. Individual Self ID information will go directly to and be seen only by Jen Thill, HR Director; application materials will be sent to Isaac Mayhew, Marketing and Communications Manager.
#J-18808-Ljbffr
Content and Engagement CoordinatorReports to:
Marketing and Communications ManagerClassification:
Full-time, Non-ExemptHours:
Hybrid (3 days in office, 2 optional office/remote); occasional nights/weekendsLocation:
Minnesota Opera, Minneapolis, MN
Salary Range:
$45,000 - $50,000 annually plus a generous benefit package (paid vacation, sick days, health, dental, vision, flex spending, life/disability insurance, 403(b))Organizational Background:Minnesota Opera’s vision and mission is to sing every story and to change lives by bringing together artists, audiences, and community, advancing the art of opera for today and future generations. We aim to inspire hope, empower all voices, and strengthen bonds between people of all backgrounds and identities. To this end, Minnesota Opera commits itself to working continuously to become an anti-racist and anti-oppressive organization through the following actions: intentionally acknowledging and examining racism, anti-Blackness, and other discriminatory practices; promoting anti-racist and anti-oppressive ideas, values and policies that counter the oppression of any people during the education, production, promotion, and experience of opera; working towards eliminating all forms of oppression; and developing effective tools for social justice.Summary:The Content and Engagement Coordinator at Minnesota Opera plays a crucial role in enhancing our digital presence and outreach efforts. This position is responsible for managing website updates, overseeing social media channels, coordinating photography and video projects, executing advertising campaigns, and collaborating closely with the Marketing and Communications team to ensure strategic alignment and campaign effectiveness.Responsibilities include, but are not limited to:Social Media and Content Management:
Develop and implement content and social media strategies to increase brand awareness, engagement, and audience growth. Create compelling content, including production programs and blog posts, schedule posts, monitor analytics, and respond to audience interactions across platforms.Website Content Support:
Make content updates to MN Opera website, ensuring content accuracy and relevance. Collaborate with the Marketing and Communications team to integrate campaigns and optimize user experience.Photography and Video Coordination:
Coordinate photo and video shoots to capture performances, behind-the-scenes content, and promotional materials. Manage media assets and ensure alignment with brand guidelines.Advertising Campaign Execution:
Plan and execute digital advertising campaigns across various platforms with support and guidance from Marketing and Communications Manager and vendors (e.g., Google Ads, social media ads) to promote MN Opera events, initiatives, and educational programs. Monitor campaign performance, optimize targeting, and adjust strategies to maximize ROI.Strategic Collaboration:
Work closely with the Marketing and Communications Director/Manager to develop integrated marketing strategies. Assist in evaluating campaign performance metrics, identifying trends, and recommending adjustments to optimize effectiveness.Partnership Development:
Support the development and execution of partnerships with community organizations, businesses, and media outlets to expand reach and engagement. Coordinate promotional activities and cross-promotional opportunities.As the business evolves, so may this role. These duties may change as Minnesota Opera’s leadership identifies the need at any time.This position is a good fit for someone who:Has proven experience working in digital marketing, social media management, communications, or related roles.Strong understanding of web technologies, content management systems (CMS), and SEO principles.Proficiency in social media platforms, analytics tools, and digital advertising platforms (e.g., Facebook Ads Manager, Google Analytics).Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.Creative thinker with strong written and verbal communication skills.Has the ability to work some nights and weekends, as required by the Opera’s performance schedule and sales cycles.Experience in photography/videography and basic graphic design skills are a plus.MN Opera is willing to teach:Opera as an artform and associated MN Opera products, including subscriptions, single tickets, related events, and ancillaries.Industry-specific marketing skills and existing procedures for design requests, art delivery, scheduling, promotions, project management processes, and data management.CRM database and procedures.MN Opera Diversity Charter:Minnesota Opera believes that pursuing anti-racist and anti-oppressive practices enhances the beauty and power of the art form itself, and amplifies the tremendous artistry cultivated in our musical storytelling. Opera as a form was created to capitalize on the collaboration of a multiplicity of creative disciplines. MN Opera recognizes that opera – the performers, the productions, and the music – has been subject to systems of oppression that restrict access and ownership over the art form. MN Opera believes that pursuing anti-racist and anti-oppressive practices enhances the beauty and power of the form itself, and amplifies the tremendous artistry cultivated in our musical storytelling. There are many reasons we have chosen to move in this direction, which include changing demographics, funding sources and stakeholder expectations. Above all, however, we believe there is a moral imperative to do so. Through this work we aim to no longer be a venue of exclusion, but a space of refuge, healing, and justice in all that we do.We especially encourage applications from Black, Indigenous, People of Color, women, persons with disabilities, members of the LGBTQIA+ community, and all others who may contribute to further diversification of ideas at MN Opera.Please Note:The applicant will be expected to either reside within commuting distance of the Opera Center or be willing to relocate prior to beginning work to participate in a hybrid work environment (three days a week onsite).Minnesota Opera is an Equal Opportunity EmployerBENEFITSPay Range:
$45,000 - $50,000 AnnualPaid vacation, health, dental, vision, health/dependent care flex spending, life/disability insurance, 403(b)HOW TO APPLY:Please go to
https://mnopera.org/about/jobs/
and click the red box labeled "Learn More" under the job summary. From there you will be asked to fill out a confidential Self ID Survey and upload your resume and cover letter. Individual Self ID information will go directly to and be seen only by Jen Thill, HR Director; application materials will be sent to Isaac Mayhew, Marketing and Communications Manager.
#J-18808-Ljbffr