Kore1
Marketing Manager-Demand Generation and Campaign Management
Kore1, Leesburg, Indiana, United States, 46538
Marketing Manager - Demand Generation and Campaign Management
Full-timeKore1 Technologies, the world leader in recruitment, is currently looking to hire a Marketing Manager for our client near Leesburg, IN. We are looking for someone with extensive Demand Generation and Campaign Management experience, as well as significant hardware experience related to hardware maintenance equipment (Lawn & Yard, Long-handle, pruning, striking & snow tools, wheelbarrows, turf maintenance equipment).We are seeking a self-directed, enthusiastic Manager of Demand Generation and Campaign Management who has proven experience managing marketing and corporate communications in the B2B hardware industry. Your role will be vital in planning and executing integrated marketing programs that drive awareness and demand for our company and products.As an established provider within the hardware supply channel, we continuously look for ways to drive awareness of our brand and thought leadership with customers and influencers.Responsibilities:
Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and growth on existing customers.Direct national and targeted campaign development, execution, and follow-up: define target audiences and campaign objectives, identify best media and investments to achieve campaign objectives, report on campaign results.Optimize use of assets and content within marketing campaigns.Direct lead qualification and lead nurturing process using external and internal resources.Measure and report on campaign effectiveness, with a specific focus on pipeline impact.Annual budgeting and monthly forecasting of marketing spend and resources.Results orientation – ability to define financial and non-financial campaign objectives and support marketing ROI considerations.Process driven – ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes.Collaborative – ability to work across Product and Sales organizations.Excellent communication skills – ability to articulate marketing direction and results to senior leaders.Background and Experience:
10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing.Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers.Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.Demonstrated ability to design and execute high-impact demand generation and cross-sell programs.Experience leading marketing teams.Experience putting together and managing a marketing budget.Bachelor's and Master's degrees from top universities preferred.All your information will be kept confidential according to EEO guidelines.
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Full-timeKore1 Technologies, the world leader in recruitment, is currently looking to hire a Marketing Manager for our client near Leesburg, IN. We are looking for someone with extensive Demand Generation and Campaign Management experience, as well as significant hardware experience related to hardware maintenance equipment (Lawn & Yard, Long-handle, pruning, striking & snow tools, wheelbarrows, turf maintenance equipment).We are seeking a self-directed, enthusiastic Manager of Demand Generation and Campaign Management who has proven experience managing marketing and corporate communications in the B2B hardware industry. Your role will be vital in planning and executing integrated marketing programs that drive awareness and demand for our company and products.As an established provider within the hardware supply channel, we continuously look for ways to drive awareness of our brand and thought leadership with customers and influencers.Responsibilities:
Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and growth on existing customers.Direct national and targeted campaign development, execution, and follow-up: define target audiences and campaign objectives, identify best media and investments to achieve campaign objectives, report on campaign results.Optimize use of assets and content within marketing campaigns.Direct lead qualification and lead nurturing process using external and internal resources.Measure and report on campaign effectiveness, with a specific focus on pipeline impact.Annual budgeting and monthly forecasting of marketing spend and resources.Results orientation – ability to define financial and non-financial campaign objectives and support marketing ROI considerations.Process driven – ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes.Collaborative – ability to work across Product and Sales organizations.Excellent communication skills – ability to articulate marketing direction and results to senior leaders.Background and Experience:
10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing.Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers.Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.Demonstrated ability to design and execute high-impact demand generation and cross-sell programs.Experience leading marketing teams.Experience putting together and managing a marketing budget.Bachelor's and Master's degrees from top universities preferred.All your information will be kept confidential according to EEO guidelines.
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