Zelis Healthcare, LLC
Social Media Manager
Zelis Healthcare, LLC, Trenton, New Jersey, United States,
As
Social Media Manager
for Zelis, you will lead all operations related to Zelis' presence across social media to
increase brand awareness through dynamic, digital storytelling . You'll manage an editorial calendar built strategically in partnership with Brand, Content, and Business Marketing teams with the intent of
reaching healthcare decision makers, industry analysts, influencers, media, and future hires.In this role, you'll analyze engagement, conversation, and sentiment data to report on momentum, identify trends, manage brand reputation, and build an online community. You'll lead, manage, and report on the success of our associate advocacy program using an integrated platform. You'll also assist our leadership in developing and expanding their online social presence.ResponsibilitiesModernize the company's social media strategy with a focus on ways to disrupt the status quo and to elevate our unique position in the marketElevate the brand and cultivate community through social media, such as LinkedIn, X, Facebook, YouTube, etc., by curating and creating content for Zelis accounts as well as interacting with industry and associate social contentFoster an advocacy program that translates to brand awareness by training and enabling Zelis associates on how to use social media effectively and maintain a library of shareable contentOwn and amplify the brand through social media by taking an active role in identifying and amplifying the voice of the customer on social channelsSet and report on key performance indicators (KPIs) for social media to measure the performance of posts and identify trends from engagement dataAmplify the personal brand of leadership by assisting the Executive and Senior Leadership in optimizing their social accounts and presence onlineMake recommendations of beneficial changes and/or new platforms that are relevant to the company's marketing activities to leadershipAnalyze trends in follower acquisition as a way to interpret the effectiveness of the program and to help tailor the content strategy to reach specific audiencesMaintain social media guidance for associatesRequirements7+ years of experience in using and managing social media and listening software, working cross-functionally to develop a business-led program strategy, developing highly engaging content and/or campaigns for LinkedIn and other platforms, and reporting on social media outcomes. Experience working in an in-house, corporate environment is a plusEnergized by creative storytelling and brings brilliant interpersonal and communication skills to help craft engaging digital content for social mediaAbility to organize tasks to meet deadlines and manage time effectively while overseeing several priorities and projectsAbility to conduct self-guided research to identify trends and opportunities for social conversations, and ability to synthesize data into insightsGrowth orientation and desire to learn and grow in role/responsibilities over timeCollaborative style in a fast-paced environment, highly adaptable and agile while remaining positivePreferred QualificationsBachelors' degree in English, Journalism, Communications is preferred, but not required
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Social Media Manager
for Zelis, you will lead all operations related to Zelis' presence across social media to
increase brand awareness through dynamic, digital storytelling . You'll manage an editorial calendar built strategically in partnership with Brand, Content, and Business Marketing teams with the intent of
reaching healthcare decision makers, industry analysts, influencers, media, and future hires.In this role, you'll analyze engagement, conversation, and sentiment data to report on momentum, identify trends, manage brand reputation, and build an online community. You'll lead, manage, and report on the success of our associate advocacy program using an integrated platform. You'll also assist our leadership in developing and expanding their online social presence.ResponsibilitiesModernize the company's social media strategy with a focus on ways to disrupt the status quo and to elevate our unique position in the marketElevate the brand and cultivate community through social media, such as LinkedIn, X, Facebook, YouTube, etc., by curating and creating content for Zelis accounts as well as interacting with industry and associate social contentFoster an advocacy program that translates to brand awareness by training and enabling Zelis associates on how to use social media effectively and maintain a library of shareable contentOwn and amplify the brand through social media by taking an active role in identifying and amplifying the voice of the customer on social channelsSet and report on key performance indicators (KPIs) for social media to measure the performance of posts and identify trends from engagement dataAmplify the personal brand of leadership by assisting the Executive and Senior Leadership in optimizing their social accounts and presence onlineMake recommendations of beneficial changes and/or new platforms that are relevant to the company's marketing activities to leadershipAnalyze trends in follower acquisition as a way to interpret the effectiveness of the program and to help tailor the content strategy to reach specific audiencesMaintain social media guidance for associatesRequirements7+ years of experience in using and managing social media and listening software, working cross-functionally to develop a business-led program strategy, developing highly engaging content and/or campaigns for LinkedIn and other platforms, and reporting on social media outcomes. Experience working in an in-house, corporate environment is a plusEnergized by creative storytelling and brings brilliant interpersonal and communication skills to help craft engaging digital content for social mediaAbility to organize tasks to meet deadlines and manage time effectively while overseeing several priorities and projectsAbility to conduct self-guided research to identify trends and opportunities for social conversations, and ability to synthesize data into insightsGrowth orientation and desire to learn and grow in role/responsibilities over timeCollaborative style in a fast-paced environment, highly adaptable and agile while remaining positivePreferred QualificationsBachelors' degree in English, Journalism, Communications is preferred, but not required
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