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GrowthAssistant

Salesforce Email Marketing Consultant

GrowthAssistant, Chicago, Illinois, United States, 60290


We are looking for a

Salesforce Email Marketing Consultant to join our growth marketing team. This teammate manages the upload and coding of email copy and designs across campaigns while ensuring quality assurance through data auditing in various ESPs, including Iterable and Salesforce Marketing Cloud. Collaborate daily with cross-functional teams to analyze campaign results and address challenges, adapting flexibly during the transition between platforms.This is a great opportunity for someone who wants to work with a growing team and wants continuous learning and growth during their career.

The BenefitsWork From HomeAttendance, Performance, and Referral BonusesPaid Holidays and Time OffsHealth Insurance CardThe RoleBuild, test, QA, deploy, and monitor emails including standalone batch communications, behaviorally triggered emails, and automated lifecycle journeysDevelop the content calendar from the ground up for all email drip campaigns, using ChatGPT and other research to outline content that will resonate with the target audienceCreate experiments and A/B Tests for both one-off batch emails and longer email journeysBuild segmentation and attributions within the CRM to develop email campaignsMonitor and optimize the performance of emails based on clicks, open rates, and other basic email marketing metricsPartner with Zoho customer service team to troubleshoot email challenges in the CRMConfiguring dynamic contentSetting up experiments and A/B testsBasic design set up of email campaigns using templatesThe RequirementsUpload new email copy and design across email campaigns and ensure accurate and highly detailed email structureEnsure quality assurance practices; pulling data and auditing the customer journey in ESPCode emails with HTML & CSSWork within many different software platforms to upload, edit, change, and work within ESPs such as Iterable, Salesforce Marketing Cloud, Pardot, Taxi, and othersAnalyze, track, and report email campaign results, and understanding challenges in email marketing data, communicating challenges and opportunities to internal team membersEstablish a strong working relationship with cross-functional stakeholders in the Marketing, Product, Operations, Analytics, and Sales teamsCollaborate and communicate daily over MS Teams, Chat, Video with your team members in this high-touch & high communication roleFlexibility in working in a dual-environment of Salesforece Marketing Cloud and Iterable at the same time and in a transitionary time of growth and migration from one platform to another; comfortable learning something new and being flexible in transitionsNice to haveExperience with IterableExperience with PardotExperience working with an app-centric clientExperience with ESP migrations and proven ability to QA throughout the processWe are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!

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