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City of Suffolk

Social Media Specialist

City of Suffolk, Suffolk, Virginia, United States, 23437


Under general supervision, performs a variety of moderately complex clerical and secretarial duties for the City Police Department. Requests and researches various data and information files from local state agencies. Work involves using a variety of data entry equipment in updating and processing data files. Employee may also be responsible for maintaining the Department's social media presence. Employee must exercise initiative and independent judgment in completing assignments. Employee must also exercise considerable tact and courtesy in frequent contact with the general public. Reports to the Police Major of Administration.

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described. Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.Responsibilities:

Plans, develops, and implements strategic design of marketing initiatives in assigned areas, such as promotional events, publications, publicity, marketing research, and advertising campaigns; researches relevant issues; solicits input from appropriate sources.Assumes responsibility for correctness of spelling, punctuation, format, and grammar.Ensures filing methods (including file retention and destruction) are in accordance with departmental procedures and the Virginia Records Retention Act of the Code of Virginia.Responsible for the development and distribution of publications, flyers and other literature.Develops short- and long-term social media campaigns utilizing Facebook, Instagram, Twitter, and other social media platforms. Evaluates success of social media campaigns utilizing system metrics. Monitors consumer interaction with those accounts; addresses issues and routes concerns to the appropriate Department staff.Familiar with video production equipment, to include cameras, editing software, Canva, etc.Performs other related duties as required.Minimum Requirements:

Graduation from two-year college or vocational/technical school is preferred or any equivalent combination of training and experience which provides the required knowledge, skills and abilities. Possession of a Virginia Criminal Information Network (VCIN) certification preferred.Knowledge, Skills, and Abilities:

Knowledge of the Commission on Accreditation for Law Enforcement Agencies (CALEA) standards.Knowledge of grammar, spelling, punctuation and vocabulary.Knowledge of the programs, policies and procedures, organization and function of the City Police Department.Knowledge of modern office practices, procedures, equipment and standard clerical techniques.Ability to compare and/or judge the readily observable, functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of data, people or things.Ability to speak and/or signal people to convey or exchange information. Includes receiving assignments, instructions and/or directions from superiors.Ability to read a variety of reports, correspondence, forms, etc.Ability to prepare correspondence, reports, forms, teletype messages, etc. Must be able to speak with poise, voice control and confidence, and to articulate information to others.Ability to plan work and develop procedures; to learn and/or evaluate complex information in order to make judgments and decisions. Must be able to make independent judgments in absence of supervision. Must be able to acquire knowledge of topics related to primary occupation.Ability to record and deliver information, to explain procedures, to follow oral and written instructions. Must be able to communicate effectively and efficiently using standard high school level English.Ability to utilize mathematical formulas. Must be able to add, subtract, multiply and divide. Must be able to utilize decimals and percentages.Ability to inspect items for proper length, width and shape.Ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under minimal levels of stress when confronted with persons acting under stress.Ability to maintain complex legal records.Ability to read and understand a variety of informational and legal documents, City and state codes, law books, etc.Ability to prepare correspondence and memorandums.Ability to deal with people beyond giving and receiving instructions.Ability to learn and/or evaluate complex information in order to make judgments and decision.Ability to record and deliver information, to explain procedures. Must be able to communicate effectively and efficiently including legal terminology.Skill in the operation of a computer, or electronic data-entry equipment.Ability to effectively and efficiently transcribe information from video or audiotapes into typed format.Ability to make minor administrative decisions in accordance with laws, ordinances, regulations and departmental policies and procedures.Ability to maintain a variety of moderately complex records and to compile reports from such information.Ability to type with accuracy at the speed required by the position.Ability to communicate effectively in oral and written form.Ability to exercise independent judgment, discretion and initiative in completing assignments.Ability to exercise considerable tact and courtesy in frequent contact with the general public.Ability to establish and maintain effective working relationships as necessitated by work assignments.

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