Baylor Scott & White Health
Sr. Manager, Digital & Marketing Analytics.
Baylor Scott & White Health, Dallas, Texas, United States, 75215
JOB SUMMARY
The Digital marketing Analytics Manager leads and manages a team that provides advanced analytics products and reporting services to stakeholders in the DHO and Marketing teams; and has responsibility for planning, organizing, and managing analytics and reporting efforts to produce valuable insights from our data. This position works closely with stakeholders to build, manage, and enhance relationships. The leader will partner with multiple teams on the identification and creation of key metrics and targets for tracking and reporting in PBI dashboards.
This Manager, reporting directly to the VP, Customer Analytics, will hire and lead a team of initially six (6) people to support the DHO digital teams (MyBSWHealth and CRM), as well as Marketing teams (Digital Marketing, Brand, Operations, and Social Media). The mission is to advance the state of analytics for all BSWH digital assets and marketing.
ESSENTIAL FUNCTIONS OF THE ROLE
Serves as a credible advisor to EDA leaders, client stakeholders and domain executives to help advance, implement, and achieve analytic department goals and desired outcomes, providing practical and relevant ideas and insights.
Runs, and coaches a team of analytics staff.
Accountable for ensuring staff appropriately defines, documents, develops, and delivers their work in a timely manner.
Proactively identifies issues and defines initiative for remediation.
Creates domain portfolios with analytic leadership and service line owner, meeting standards and expectations provided by analytic leadership.
Accountable for organization, prioritization, and management of healthcare domain deliverables utilizing agile methodologies to manage and maintain tracking of projects.
Accountable for developing and executing project plans that are large or enterprise-wide in scale with high complexity on time, within scope, and on budget.
Drive processes and testing toward automation and self-service utilization of analytic products.
Partners with business, technology, and functional healthcare team members to ensure that analytic requirements are clearly defined, communicated, and implied as part of operational prioritization and planning. Measures outcomes of activities to ensure expectations are met.
Assist domain run in goal planning and financial planning.
Establishes relationships with vendors to drive activity, deliver updates, resolve issues and manage the product lifecycles and upgrades. Consistently identifies, defines and implements opportunities for improvement.
Provide progress reports to management and manage domain roadmap.
Accountable for managing work and projects of self and others, demonstrating management abilities to maintain momentum and move work forward, managing reporting on all projects.
Produces superior work in a fast-paced environment, meeting deadlines and expectations for quality. Effectively redefining deadlines when necessary and communicating changes to manage expectations.
Applies and continuously improves subject matter expertise in project management, data governance, data analytics, or analytic development within a healthcare environment.
Performs other position appropriate duties as required in a competent, professional, and courteous manner.
KEY SUCCESS FACTORS
Experience in a healthcare organization presenting to all levels of management.
Exceptional communication, strategic thinking, systematic and problem-solving skills are required.
Exceptional leadership skills, ability to manage teams.
Proficient in project management.
Proficient in Agile methodologies.
MS Office Suite Proficient Experience in Word, Excel, PowerPoint, Visio, SharePoint, Project, and Outlook.
Demonstrated strengths working in a dynamic, ambiguous, and everchanging work environment.
Excellent verbal and written communication skills.
BENEFITS
Our competitive benefits package includes the following:
Immediate eligibility for health and welfare benefits.
401(k) savings plan with dollar-for-dollar match up to 5%.
Tuition Reimbursement.
PTO accrual beginning Day 1.
Note: Benefits may vary based upon position type and/or level.
QUALIFICATIONS
EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification.
EXPERIENCE - 7 Years of Experience.
#J-18808-Ljbffr
The Digital marketing Analytics Manager leads and manages a team that provides advanced analytics products and reporting services to stakeholders in the DHO and Marketing teams; and has responsibility for planning, organizing, and managing analytics and reporting efforts to produce valuable insights from our data. This position works closely with stakeholders to build, manage, and enhance relationships. The leader will partner with multiple teams on the identification and creation of key metrics and targets for tracking and reporting in PBI dashboards.
This Manager, reporting directly to the VP, Customer Analytics, will hire and lead a team of initially six (6) people to support the DHO digital teams (MyBSWHealth and CRM), as well as Marketing teams (Digital Marketing, Brand, Operations, and Social Media). The mission is to advance the state of analytics for all BSWH digital assets and marketing.
ESSENTIAL FUNCTIONS OF THE ROLE
Serves as a credible advisor to EDA leaders, client stakeholders and domain executives to help advance, implement, and achieve analytic department goals and desired outcomes, providing practical and relevant ideas and insights.
Runs, and coaches a team of analytics staff.
Accountable for ensuring staff appropriately defines, documents, develops, and delivers their work in a timely manner.
Proactively identifies issues and defines initiative for remediation.
Creates domain portfolios with analytic leadership and service line owner, meeting standards and expectations provided by analytic leadership.
Accountable for organization, prioritization, and management of healthcare domain deliverables utilizing agile methodologies to manage and maintain tracking of projects.
Accountable for developing and executing project plans that are large or enterprise-wide in scale with high complexity on time, within scope, and on budget.
Drive processes and testing toward automation and self-service utilization of analytic products.
Partners with business, technology, and functional healthcare team members to ensure that analytic requirements are clearly defined, communicated, and implied as part of operational prioritization and planning. Measures outcomes of activities to ensure expectations are met.
Assist domain run in goal planning and financial planning.
Establishes relationships with vendors to drive activity, deliver updates, resolve issues and manage the product lifecycles and upgrades. Consistently identifies, defines and implements opportunities for improvement.
Provide progress reports to management and manage domain roadmap.
Accountable for managing work and projects of self and others, demonstrating management abilities to maintain momentum and move work forward, managing reporting on all projects.
Produces superior work in a fast-paced environment, meeting deadlines and expectations for quality. Effectively redefining deadlines when necessary and communicating changes to manage expectations.
Applies and continuously improves subject matter expertise in project management, data governance, data analytics, or analytic development within a healthcare environment.
Performs other position appropriate duties as required in a competent, professional, and courteous manner.
KEY SUCCESS FACTORS
Experience in a healthcare organization presenting to all levels of management.
Exceptional communication, strategic thinking, systematic and problem-solving skills are required.
Exceptional leadership skills, ability to manage teams.
Proficient in project management.
Proficient in Agile methodologies.
MS Office Suite Proficient Experience in Word, Excel, PowerPoint, Visio, SharePoint, Project, and Outlook.
Demonstrated strengths working in a dynamic, ambiguous, and everchanging work environment.
Excellent verbal and written communication skills.
BENEFITS
Our competitive benefits package includes the following:
Immediate eligibility for health and welfare benefits.
401(k) savings plan with dollar-for-dollar match up to 5%.
Tuition Reimbursement.
PTO accrual beginning Day 1.
Note: Benefits may vary based upon position type and/or level.
QUALIFICATIONS
EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification.
EXPERIENCE - 7 Years of Experience.
#J-18808-Ljbffr