Self Publishing, Inc.
Direct Response Copywriter & Email/Text Marketing Specialist
Self Publishing, Inc., Austin, Texas, us, 78716
Direct Response Copywriter & Email/Text Marketing SpecialistSelfpublishing.com is a company that teaches people how to write, market & publish their first book in as little as 90 days. Then we teach people to use that book to grow their impact, income, or business.
Our program is by far the best on the market which is why we have one of the highest student success rates of any online training company. We genuinely care about student results and provide a great avenue for them to be successful.
About the role
The purpose of this role is to grow revenue and engagement through great copywriting. A lot of this copywriting will be via emails and texts…but this person is responsible for improving the copywriting across all of our marketing assets (ads, landing pages, CTAs, etc).
This role aims to drive organic revenue and qualified appointments by managing, testing, and improving our copywriting everywhere we interact with prospects.
You’ll play a key role in helping to grow selfpublishing.com’s revenue as fast as possible while also finding ways to optimize our current user experience journeys to result in more books being published and more lives being changed.
KPI's
Qualified applications - grow by 30%+ per year
Lead > Qualified applications % across all email channels & platforms: 6%+
Open rates & CTR rates on emails (promotions and evergreen follow-up funnels)
Open Rate: 35%+
Click Rate: 1.25%+
ClickThrough Rate: 7%+
Engaged House Email List Size: - Current list size: 63,445 - Target list size: 75,000 (20% growth)
What you'll do
MUST be great at 2 things:
Email & Text Marketing Strategy and Management (60%)
This person will oversee the email list strategy and all accompanying Hubspot workflows in order to optimize evergreen Qualified Appointment (“Qapp”) performance.
Constant and rigorous split testing across all sites and email workflows in order to optimize evergreen conversion.
Identify workflows and opportunities and manage 1-off projects involving the optimization of Hubspot workflows across different areas of the business.
Improve deliverability rate of email and text message marketing campaigns (broadcast & evergreen).
Increase open rates, and click through rates across email & text campaigns in order to increase engagement, conversion, and deliverability while decreasing spam reports and prospect or student complaints.
Lead to Qualified App Conversion & Customer Journey (40%)
Improve the copywriting of our ads, CTAs, pop ups, landing pages, etc.
Manage, update, and optimize email and text / post-opt-in conversion and customer journey to increase qualified appointments (“Qapps”).
Identify and implement opportunities to improve the user experience of the post-opt-in customer journey.
Qualifications
3+ years experience in an email strategist role within a digital marketing organization.
Ability to maximize overall conversions across all email and evergreen channels.
Thorough understanding of all Hubspot systems and can proficiently manage all Hubspot workflows.
Critical-thinker and problem-solver, self starter, proactive in knowledge sharing.
Able to manage multiple projects and communicate progress against milestones clearly.
Proven experience in quantitative & qualitative analysis to justify proposed actions.
Strong ability to communicate and collaborate across all aspects of the business.
Must be able to interpret performance reporting and recommend actionable next steps.
Proven track record of month-over-month lead and revenue growth for multiple websites.
Solid experience in landing page creation and split testing for increased conversions.
Experience with AI texting preferred.
What technical knowledge do you need to perform in your role?Required: Wordpress, Google Docs, Slack, Zoom, Google Drive, Hubspot, Google Analytics, Google Webmaster Tools, ConvertKit.
#J-18808-Ljbffr
Our program is by far the best on the market which is why we have one of the highest student success rates of any online training company. We genuinely care about student results and provide a great avenue for them to be successful.
About the role
The purpose of this role is to grow revenue and engagement through great copywriting. A lot of this copywriting will be via emails and texts…but this person is responsible for improving the copywriting across all of our marketing assets (ads, landing pages, CTAs, etc).
This role aims to drive organic revenue and qualified appointments by managing, testing, and improving our copywriting everywhere we interact with prospects.
You’ll play a key role in helping to grow selfpublishing.com’s revenue as fast as possible while also finding ways to optimize our current user experience journeys to result in more books being published and more lives being changed.
KPI's
Qualified applications - grow by 30%+ per year
Lead > Qualified applications % across all email channels & platforms: 6%+
Open rates & CTR rates on emails (promotions and evergreen follow-up funnels)
Open Rate: 35%+
Click Rate: 1.25%+
ClickThrough Rate: 7%+
Engaged House Email List Size: - Current list size: 63,445 - Target list size: 75,000 (20% growth)
What you'll do
MUST be great at 2 things:
Email & Text Marketing Strategy and Management (60%)
This person will oversee the email list strategy and all accompanying Hubspot workflows in order to optimize evergreen Qualified Appointment (“Qapp”) performance.
Constant and rigorous split testing across all sites and email workflows in order to optimize evergreen conversion.
Identify workflows and opportunities and manage 1-off projects involving the optimization of Hubspot workflows across different areas of the business.
Improve deliverability rate of email and text message marketing campaigns (broadcast & evergreen).
Increase open rates, and click through rates across email & text campaigns in order to increase engagement, conversion, and deliverability while decreasing spam reports and prospect or student complaints.
Lead to Qualified App Conversion & Customer Journey (40%)
Improve the copywriting of our ads, CTAs, pop ups, landing pages, etc.
Manage, update, and optimize email and text / post-opt-in conversion and customer journey to increase qualified appointments (“Qapps”).
Identify and implement opportunities to improve the user experience of the post-opt-in customer journey.
Qualifications
3+ years experience in an email strategist role within a digital marketing organization.
Ability to maximize overall conversions across all email and evergreen channels.
Thorough understanding of all Hubspot systems and can proficiently manage all Hubspot workflows.
Critical-thinker and problem-solver, self starter, proactive in knowledge sharing.
Able to manage multiple projects and communicate progress against milestones clearly.
Proven experience in quantitative & qualitative analysis to justify proposed actions.
Strong ability to communicate and collaborate across all aspects of the business.
Must be able to interpret performance reporting and recommend actionable next steps.
Proven track record of month-over-month lead and revenue growth for multiple websites.
Solid experience in landing page creation and split testing for increased conversions.
Experience with AI texting preferred.
What technical knowledge do you need to perform in your role?Required: Wordpress, Google Docs, Slack, Zoom, Google Drive, Hubspot, Google Analytics, Google Webmaster Tools, ConvertKit.
#J-18808-Ljbffr