Assistant Director of Admission Marketing

Job Summary:The Assistant Director of Admission Marketing is responsible for developing print and digital recruitment materials and messaging that are integrated across channels and in line with institutional goals. The position requires knowledge of a full complement of marketing services, including market research, development and implementation of marketing plans, digital marketing, advertising, print production, and utilizing metrics to make informed decisions and identify new marketing strategies.Duties & Essential Job Functions:Serves as principal graphic designer for admission print and digital recruitment materials, created in various forms and styles conveying important messages and representing the mission, vision, image, academics and student experience at TCU.Assists with writing copy to encourage prospective students to complete the enrollment funnel.Collaborates and partners with the university’s marketing division to ensure integration of TCU marketing standards.Coordinates with internal and external resources to develop, launch, and monitor engaging content related to recruitment strategies.Leverages data from CRM and market research to determine design of printed and digital materials to improve enrollment outcomes.Partners with vendors for promotional campaigns.Supervises marketing & communication interns.Assists admission counselors with recruitment events.Performs other related duties as assigned.Required Education & Experience:Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.5 plus years’ experience in public relations, marketing, communication, and/or publishing.Preferred Education & Experience:Experience in University admissions and/or marketing.Experience in graphic design and/or publishing.Required Licensure/Certification/Specialized Training:NonePreferred Licensure, Certification, and/or Specialized Training:NoneKnowledge, Skills & Abilities:Knowledge of interpersonal communications and presentation techniques.Knowledge of working in a CRM environment.Knowledge and experience working with Adobe Creative suite.Skill in effective written and oral communication.Ability to develop and execute multi-channel marketing plans.Ability to prioritize and manage multiple projects.Ability to work independently and on a team.Ability to train and lead staff.Ability to serve as a mentor.Ability to achieve effective marketing results.Ability to evaluate and make recommendations to improve operations.TCU Core Competencies:University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.Physical Requirements (With or Without Accommodations):Visual acuity to read information from computer screens, forms and other printed materials and information.Able to speak (enunciate) clearly in conversation and general communication.Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.Lifting and moving objects and equipment up to 10 lbs.Work Environment:Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.There are no harmful environmental conditions present for this job.The noise level in this work environment is usually moderate.This role is an on campus, in-person position.AA/EEO Statement:As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.

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