Niantic, Inc.
Pokémon GO Product Marketing Manager
Niantic, Inc., Seattle, Washington, us, 98127
Want to help define the future of one of mobile gaming’s most beloved titles? The Pokémon GO team is hiring a Product Marketing Manager focused on taking tentpole features to market. We are seeking an individual that can help lead Pokémon GO’s continued momentum by orchestrating launch plans for core game features and implementing strategic growth marketing tactics. Be a part of setting the marketing vision and go-to-market plans for a game that, still to this day, transforms lives and creates unforgettable memories.
Part creative, part analytical, this role will help architect our end-to-end product marketing plans for tentpole features with a keen eye for building messaging, positioning, and launch campaign plans towards business growth objectives.
During your time here, you’ll work closely together with a team of hardworking and passionate product managers, game producers, and marketers to conceptualize and implement impactful go-to-market plans and lead the tentpole feature marketing strategy.
Responsibilities
Build, manage, and execute the launch, Go-To-Market, and growth marketing strategy for tentpole features.Devise, implement, and test growth marketing levers in partnership with product management, data science, and extended marketing teams.Partner with our production, product management, and key cross-functional partners to generate tactics for accelerating our overall new and lapsed trainer acquisition opportunities while supervising all relevant marketing channels (Social Media, Direct Marketing, Web, PR, Paid UA, etc.).Build, manage, and execute the visual asset pipeline, marketing budget, and resource investments to support go-to-market planning for tentpole feature launches.Represent the Pokémon GO business priorities and manage an integrated cross-marketing feature launch and Go-To-Market calendar in conjunction with our live game and live events teams.Develop and drive creative marketing assets, messaging, and positioning in partnership with key creative leads and our iconic IP partners.Set, track, and work towards key performance goals including: new feature adoption, new/lapsed trainer acquisition, trainer activation, and DAU.Track and interpret product and marketing analytics; suggest improvements or revised marketing strategies, where relevant.Conduct project retrospectives and return on investment analyses on marketing campaigns and apply takeaways to future programs.Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.Required in-office 2 days on Monday (preferred) and Wednesday (required).Qualifications
BA/BS degree or equivalent practical experience.5+ years experience in marketing including product marketing, direct marketing, marketing program management, or marketing consulting.Experience in growth marketing and marketing target forecasting.Experience working on a cross-functional team with ability to lead complex projects with multiple partners and multiple priorities.Strong leadership, initiative, and outstanding verbal and written communication skills, with experience in developing and delivering executive presentations.Strategic problem solver with strong leadership, management, and social skills.Knowledge and understanding of Niantic’s mission.Native in English; business level communication in Japanese is a plus.Able to travel, including domestically within the United States and internationally.Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.Plus If...
Avid player of Niantic games.Business experience in an international environment.Business experience working with IP partners.Mobile game industry experience.The total compensation package for this position includes a new hire offer base salary range of $124,000 - $145,000 + bonus + equity + benefits.Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.Join the Niantic team!
Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot, and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.Niantic is a hybrid-first company. We believe that in-person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich.
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Part creative, part analytical, this role will help architect our end-to-end product marketing plans for tentpole features with a keen eye for building messaging, positioning, and launch campaign plans towards business growth objectives.
During your time here, you’ll work closely together with a team of hardworking and passionate product managers, game producers, and marketers to conceptualize and implement impactful go-to-market plans and lead the tentpole feature marketing strategy.
Responsibilities
Build, manage, and execute the launch, Go-To-Market, and growth marketing strategy for tentpole features.Devise, implement, and test growth marketing levers in partnership with product management, data science, and extended marketing teams.Partner with our production, product management, and key cross-functional partners to generate tactics for accelerating our overall new and lapsed trainer acquisition opportunities while supervising all relevant marketing channels (Social Media, Direct Marketing, Web, PR, Paid UA, etc.).Build, manage, and execute the visual asset pipeline, marketing budget, and resource investments to support go-to-market planning for tentpole feature launches.Represent the Pokémon GO business priorities and manage an integrated cross-marketing feature launch and Go-To-Market calendar in conjunction with our live game and live events teams.Develop and drive creative marketing assets, messaging, and positioning in partnership with key creative leads and our iconic IP partners.Set, track, and work towards key performance goals including: new feature adoption, new/lapsed trainer acquisition, trainer activation, and DAU.Track and interpret product and marketing analytics; suggest improvements or revised marketing strategies, where relevant.Conduct project retrospectives and return on investment analyses on marketing campaigns and apply takeaways to future programs.Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.Required in-office 2 days on Monday (preferred) and Wednesday (required).Qualifications
BA/BS degree or equivalent practical experience.5+ years experience in marketing including product marketing, direct marketing, marketing program management, or marketing consulting.Experience in growth marketing and marketing target forecasting.Experience working on a cross-functional team with ability to lead complex projects with multiple partners and multiple priorities.Strong leadership, initiative, and outstanding verbal and written communication skills, with experience in developing and delivering executive presentations.Strategic problem solver with strong leadership, management, and social skills.Knowledge and understanding of Niantic’s mission.Native in English; business level communication in Japanese is a plus.Able to travel, including domestically within the United States and internationally.Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.Plus If...
Avid player of Niantic games.Business experience in an international environment.Business experience working with IP partners.Mobile game industry experience.The total compensation package for this position includes a new hire offer base salary range of $124,000 - $145,000 + bonus + equity + benefits.Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.Join the Niantic team!
Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot, and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.Niantic is a hybrid-first company. We believe that in-person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich.
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