Lifecycle & Product Marketing Manager

connectRN is the leading nurse-centric platform that is reinventing the way nurses and other healthcare professionals are finding work. By leveraging technology, connectRN connects the nursing community to flexible work opportunities and each other to build a supportive and thriving network. The platform offers career development resources and flexible shift offerings for nurses, while alleviating staffing shortages at healthcare facilities. connectRN is headquartered in Waltham, Massachusetts and serves clinicians across the U.S. To learn more about connectRN, please visit www.connectrn.com.We’re looking for a bold storyteller and detail-oriented project manager who can work cross-functionally to support lifecycle and product marketing efforts within our Skilled Nursing line of business. Reporting to our Senior Marketing Operations Manager, the Lifecycle & Product Marketing Manager will continue to drive business growth by instrumenting strategies that are based on both qualitative and quantitative data to deliver the right message, to the right person, at the right time. This role will also drive the development of product messaging and positioning to increase engagement and product adoption.You will…Define, own and drive the clinician nurturing journey through an understanding of key needs and barriers in order to concept and develop campaigns that move them to that next best action and hit defined goals.Develop positioning and messaging that includes meaningful value propositions for products by audience and personas.Project manage product and feature launches across marketing, product, sales, operations, and customer support teams to ensure a cohesive internal and external release experience.Build customer journeys that deepen relationships by leveraging segmentation and content personalization across email, push, SMS and more.Develop and execute an A/B testing roadmap with a focus on increasing activation and engagement.Leverage analytics, market/user research and consumer insights to inform planning, audience segmentation, and campaign execution.Interpret analytics results, assess outreach effectiveness, and adapt campaigns to report out on key findings and hit set KPIs.Partner with cross functional teams including market health, clinician experience, sales, marketing, customer support and product teams to create feedback loops and deliver the best clinician experience across touchpoints.Prior experience in Consumer/CRM Marketing, lifecycle engagement, email marketing or product marketing.Hands-on executional experience in building marketing campaigns using tools like Iterable or Braze.Experience developing omni-channel nurture campaigns including email, SMS, in-app, and push messaging.A test and learn mindset with the drive to both think and do.Highly developed creative and written communication skills, with the ability to self-edit.The ability to influence cross functional partners in order to gain buy-in and support for your vision and roadmap.A clinician first mindset, coupled with the drive to create a personalized and seamless experience regardless of the channel.A passion for data to inform, test, and prioritize campaigns and focus.Please note that we are only able to hire permanent residents (green card holders) or U.S. citizens at this time.connectRN is an equal opportunity employer. As Connectors, we embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status.

If this role would make you excited to come to work every day, please apply!

We look forward to connecting.

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