Google
Go-To-Market Product Marketing Manager, Gemini Marketing
Google, San Francisco, California, United States, 94199
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA .Minimum qualifications:
Bachelor's degree or equivalent practical experience.5 years of experience in marketing.Experience managing cross-functional or cross-team projects.Preferred qualifications:
Experience working on global campaigns, managing agency partners, developing toolkits, executing local and regional tactics, and working collaboratively across highly matrixed teams in a global organization.Experience working closely with Product and Engineering to develop GTM strategies and align on key features.Experience with AI or passion for the AI space.Ability to take initiative and self-direct projects in an unstructured or ambiguous environment.Ability to build strong, collaborative relationships with a diverse range of partners (e.g., media, legal, regional) and to influence at multiple levels.About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.Gemini is Google’s LLM product that users can interact with directly as a creative collaborator to explore and create. Launched in mid-March of 2023, Gemini is among a few products in a new category that are rapidly transforming the technology landscape. We have an opportunity to boldly and responsibly bring Gemini to the world, and we’re just getting started.In this role, you’ll work closely with Product Marketing, Brand Marketing, local and regional teams to create efficient go-to-market processes. You will be responsible for developing and executing global strategies for our go-to-market product moments, in particular the launch of new features and how we roll those out across markets and channels. You will be the primary partner to our Product and Brand Marketing team to ensure the go-to-market processes are running smoothly and teams have the resources they need. You’ll be the main point of contact with trusted agency partners to ensure our creative vision for go-to-market moments is being executed across channels.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.Responsibilities
Develop and manage go-to-market strategies in close partnership with regional and local teams and agency partners.Partner effectively with Product Marketing, Brand Marketing Product and Engineering teams, and Regional Marketing stakeholders to build best practices for go-to-markets.Manage agency relationships to ensure go-to-market creatives match Gemini brand standards, align with Product Marketing message, and convey Gemini’s product magic.Build impactful GTM creatives that communicate the product magic in a way that resonates with consumers.Create helpful toolkits and guides to scale go-to-market best practices across Gemini global, regional, and local teams. Measure the success of your work, share learnings, and make fast improvements to drive operational efficiency.Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
#J-18808-Ljbffr
Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA .Minimum qualifications:
Bachelor's degree or equivalent practical experience.5 years of experience in marketing.Experience managing cross-functional or cross-team projects.Preferred qualifications:
Experience working on global campaigns, managing agency partners, developing toolkits, executing local and regional tactics, and working collaboratively across highly matrixed teams in a global organization.Experience working closely with Product and Engineering to develop GTM strategies and align on key features.Experience with AI or passion for the AI space.Ability to take initiative and self-direct projects in an unstructured or ambiguous environment.Ability to build strong, collaborative relationships with a diverse range of partners (e.g., media, legal, regional) and to influence at multiple levels.About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.Gemini is Google’s LLM product that users can interact with directly as a creative collaborator to explore and create. Launched in mid-March of 2023, Gemini is among a few products in a new category that are rapidly transforming the technology landscape. We have an opportunity to boldly and responsibly bring Gemini to the world, and we’re just getting started.In this role, you’ll work closely with Product Marketing, Brand Marketing, local and regional teams to create efficient go-to-market processes. You will be responsible for developing and executing global strategies for our go-to-market product moments, in particular the launch of new features and how we roll those out across markets and channels. You will be the primary partner to our Product and Brand Marketing team to ensure the go-to-market processes are running smoothly and teams have the resources they need. You’ll be the main point of contact with trusted agency partners to ensure our creative vision for go-to-market moments is being executed across channels.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.Responsibilities
Develop and manage go-to-market strategies in close partnership with regional and local teams and agency partners.Partner effectively with Product Marketing, Brand Marketing Product and Engineering teams, and Regional Marketing stakeholders to build best practices for go-to-markets.Manage agency relationships to ensure go-to-market creatives match Gemini brand standards, align with Product Marketing message, and convey Gemini’s product magic.Build impactful GTM creatives that communicate the product magic in a way that resonates with consumers.Create helpful toolkits and guides to scale go-to-market best practices across Gemini global, regional, and local teams. Measure the success of your work, share learnings, and make fast improvements to drive operational efficiency.Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
#J-18808-Ljbffr