Product Marketing Lead

About the roleWe are looking for a lead product marketer who is deeply creative and excels at storytelling. If you look at a homepage and your mind starts racing with possibilities, campaign ideas and copy experiments, we want to hear from you! We are so fortunate to be building something special at Scribe, alongside incredible users and talent. We’re looking for a special marketer to tell this story — and join us in doing the best work of your career. This is a truly unique opportunity for the right person to build out Scribe’s narrative, positioning, and messaging, from the ground up. Your fingerprints will be all over the experience that 3M+ users enjoy with Scribe.You’re a gifted storyteller:You’ll serve as the orchestra conductor for storytelling across the complete user journey, telling the Scribe story across multiple external / user-facing channels and customizing it for high-priority audiences.You have the ability to translate complexity into simple, concise and evocative language.You know how to get to the crux of a value proposition and package it into an array of content types - including website copy, social content, sales collateral and emails.You get huge pleasure from persuading people to do something that enriches their lives.You strive to craft emotionally resonant messaging that motivates the reader to immediately stop what they were doing and take action.You strive to create order and clarity around user journey and personas:You’ll develop and refine our user personas, contribute to competitive intelligence with a focus on the stories other platforms are telling, and provide valuable input to the Growth team on pricing and packaging.You’ll be involved in aspects of user research, particularly around the user journey and use cases.Contribute significantly to new feature launches, focusing on messaging and integrating those launches into the user journey.You are user-obsessed:You love talking to users, sales prospects and members of the Scribe community. You strive to be the champion of the user and have them front and center whenever you’re creating marketing materials.You believe in the power of ‘surprise and delight’. (We love to dream up scrappy, out-of-the-box ways to engage with our users in unexpected and meaningful ways!)Data drives every decision you makeYou think in terms of experiments. While your instincts are strong and your taste honed, you recognize that the user can work in mysterious ways and there’s often no substitution for an a/b test to determine the best route forward.You have a minor dashboard obsession and can often be found checking your latest experiment performance first thing on a Saturday morning.You think differentYou aspire to be world-class in your craft and you want to be surrounded by others who are sprinting towards that goal.Moving fast is your default and you’re often several steps ahead of the curve.You bring a healthy skepticism of traditional marketing. (Our motto is: if Salesforce is doing it, we probably shouldn’t be). You love taking scrappy and creative approaches to standing out from the crowd.You default to breaking down problems to first principles and are unphased by tackling big opportunities.Required skills and experienceWorked at a PLG company.Mapped out and guided users through an opinionated user journey.Written product copy, email and website content.Worked closely with product managers.Managed a small team.Willingness to roll up your sleeves and execute.8+ years working in product marketing.What we can offer youYou’re a builder at heart who aspires to master your craft. You’re awesome and could work anywhere you want, but you choose to spend your time with us because:Our Slack HQ isn’t a ghost town - we have a lively Slack workspace where we chat with colleagues who are onsite and remote. You’ll be feeling super connected to the team no matter where you are.Unlimited PTO - we mean this, too. Take time to go do all of the other things you love, or for whatever reason (we don’t need one). Someone on the team is always traveling (you can see for yourself in our shared team calendar!).Team offsites - we love getting together as a team as often as we can, usually a few times per year. We love the magic of having everyone in a room together doing their best work. We reserve this time to break the script of the regular day-to-day and instead we: tackle big problems, plan new strategies, and brainstorm ideas. Every time we get together, we change the trajectory of the business in big ways for the better.Life at Scribe - we love to have fun as often as we can. You’ll get to enjoy our annual Scribe Day party on Scribe’s birthday, our monthly social events, holiday events and more. Plus, if you’re near the office, the team is always getting together for after-work events like baseball games and shows!Full-Time Employee Benefits IncludeSome of the nicest and smartest teammates you’ll ever work with.Competitive salaries.Comprehensive healthcare benefits.Exciting and motivating equity.Unlimited PTO.401k.Parental Leave.Commuter/Remote benefits.WFH Stipend.

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