Apartment List
Performance/Growth Marketing Manager
Apartment List, Chicago, Illinois, United States, 60290
At Apartment List, we're on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We've helped millions of families find a home they love, and we're just getting started.We're seeking a skilled
Performance/Growth Marketing Manager
to join our performance marketing team at Apartment List. This is a high-impact role critical to driving new renter growth and expanding our market presence. The right candidate will play a pivotal role in shaping our acquisition strategy, optimizing our marketing spend, and directly contributing to the company's bottom line. Your work will be instrumental in connecting more renters with their ideal homes and accelerating Apartment List's growth trajectory.This role will be key in driving our user acquisition strategy through paid social channels, exploring new growth opportunities, and shaping our messaging to increase user engagement and conversions.Key Responsibilities:
Drive new renter growth by managing and optimizing paid social campaigns, with a primary focus on Meta and YouTube, continuously refining strategies to maximize ROAS.Identify and develop new marketing channels from 0 to 1, expanding Apartment List's reach and diversifying our acquisition mix.Design and execute A/B tests across various touchpoints to improve conversion rates, user engagement, and overall campaign performance.Analyze data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels.Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners.Work cross-functionally with brand, finance, analytics, product, and engineering teams to align marketing efforts with overall business goals and leverage technical capabilities.Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, and overall marketing efficiency.Stay up-to-date with digital marketing trends and best practices.Contribute to the development of our overall growth marketing playbook, sharing best practices and learnings across the team to elevate our collective performance.Experience:
4-6+ years of experience in growth marketing or performance marketing.Proven track record in managing successful paid social campaigns.Strong analytical skills with a data-driven approach to decision making.Experience in developing and scaling new marketing channels.Proficiency in A/B testing methodologies and statistical analysis.Excellent communication and project management skills.Ability to collaborate effectively with diverse teams.Proven ability to deliver against goals.Nice to Have:
Experience with Looker or similar business intelligence tools.SQL proficiency.Native martech & channel exposure.Familiarity with the real estate or tech industry.Here's the Pay Range:
The US base salary range for this position is:Zone 1: $119,000 - $144,000 + bonus + equity.Zone 2: $110,000 - $133,000 + bonus + equity.Zone 3: $101,000 - $122,000 + bonus + equity.We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.Here's what's in it for you:
Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable).Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents.Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly "recharge" days, and a week-long holiday break.Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable).Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses.Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services.401k Plan: To support you in your individual retirement goals.Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups.Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission.Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development.Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business.Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes.At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.
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Performance/Growth Marketing Manager
to join our performance marketing team at Apartment List. This is a high-impact role critical to driving new renter growth and expanding our market presence. The right candidate will play a pivotal role in shaping our acquisition strategy, optimizing our marketing spend, and directly contributing to the company's bottom line. Your work will be instrumental in connecting more renters with their ideal homes and accelerating Apartment List's growth trajectory.This role will be key in driving our user acquisition strategy through paid social channels, exploring new growth opportunities, and shaping our messaging to increase user engagement and conversions.Key Responsibilities:
Drive new renter growth by managing and optimizing paid social campaigns, with a primary focus on Meta and YouTube, continuously refining strategies to maximize ROAS.Identify and develop new marketing channels from 0 to 1, expanding Apartment List's reach and diversifying our acquisition mix.Design and execute A/B tests across various touchpoints to improve conversion rates, user engagement, and overall campaign performance.Analyze data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels.Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners.Work cross-functionally with brand, finance, analytics, product, and engineering teams to align marketing efforts with overall business goals and leverage technical capabilities.Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, and overall marketing efficiency.Stay up-to-date with digital marketing trends and best practices.Contribute to the development of our overall growth marketing playbook, sharing best practices and learnings across the team to elevate our collective performance.Experience:
4-6+ years of experience in growth marketing or performance marketing.Proven track record in managing successful paid social campaigns.Strong analytical skills with a data-driven approach to decision making.Experience in developing and scaling new marketing channels.Proficiency in A/B testing methodologies and statistical analysis.Excellent communication and project management skills.Ability to collaborate effectively with diverse teams.Proven ability to deliver against goals.Nice to Have:
Experience with Looker or similar business intelligence tools.SQL proficiency.Native martech & channel exposure.Familiarity with the real estate or tech industry.Here's the Pay Range:
The US base salary range for this position is:Zone 1: $119,000 - $144,000 + bonus + equity.Zone 2: $110,000 - $133,000 + bonus + equity.Zone 3: $101,000 - $122,000 + bonus + equity.We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.Here's what's in it for you:
Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable).Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents.Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly "recharge" days, and a week-long holiday break.Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable).Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses.Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services.401k Plan: To support you in your individual retirement goals.Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups.Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission.Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development.Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business.Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes.At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.
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