Gannett Co., Inc.
Marketing Specialist
Gannett Co., Inc., Detroit, Michigan, United States, 48228
Posted Tuesday, July 30, 2024 at 4:00 AMCurrent Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. Our current portfolio of trusted media brands includes the USA TODAY NETWORK and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce.The Marketing Specialist works to position and promote brands and products of Michigan.com and the Detroit News across all platforms and events. The ideal candidate thrives in a fast-paced, ever-changing environment, handles multiple projects at once, is organized, has demonstrated social media skills, and loves a challenge. You will get to work on world-class events, learn how a modern newsroom works, and use your skills to grow subscriber audience and promote our brands. This work includes but is not limited to campaign, promotional development and execution for all brands and associated products.Duties and Responsibilities:Responsible for creating and executing an effective paid social media strategy for The Detroit News to attract new subscribers and engage current readers.Develop and manage relationships with outside media outlets such as TV and radio to get our talent, products, and events featured and grow audience on these platforms. This also includes writing press releases and working with outside media promotion for our events.Write and execute trade/sponsorship agreements including meeting with sponsors as needed.Act as a liaison with event sponsors to ensure fulfillment of all sponsorship benefits in accordance with their agreements.Develop relationships and partner with the internal editorial team to help grow subscribers and promote engagement.Collaborate with the Marketing Manager to develop marketing strategies across social, digital, and traditional platforms for subscriber growth based on knowledge accumulated from internal editorial team relationships.Coordinate event-specific duties within defined timelines and established expense budgets.Qualifications:Bachelor's degree with at least 1-2 years’ experience in marketing, public relations, or a related field.Preferred experience and/or knowledge of media solutions, marketing campaign development, event marketing, consumer events, and public relations.Key leadership competencies include the ability to demonstrate professional interpersonal skills with internal and external customers, maintain confidentiality of company information, prepare reports accurately and within deadlines, coordinate several tasks simultaneously within a fast-paced environment, and possess excellent organizational skills.Outstanding benefit options including comprehensive health, dental, vision, HAS, FSA, life insurance, pet insurance, 401K, and more.Generous time off package including company-paid holidays.Energized and passionate team with a fun and flexible workplace.Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status, education, genetic characteristics or information, political affiliation, military or veteran status, or other classifications protected by applicable federal, state, and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individual's application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
#J-18808-Ljbffr
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. Our current portfolio of trusted media brands includes the USA TODAY NETWORK and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce.The Marketing Specialist works to position and promote brands and products of Michigan.com and the Detroit News across all platforms and events. The ideal candidate thrives in a fast-paced, ever-changing environment, handles multiple projects at once, is organized, has demonstrated social media skills, and loves a challenge. You will get to work on world-class events, learn how a modern newsroom works, and use your skills to grow subscriber audience and promote our brands. This work includes but is not limited to campaign, promotional development and execution for all brands and associated products.Duties and Responsibilities:Responsible for creating and executing an effective paid social media strategy for The Detroit News to attract new subscribers and engage current readers.Develop and manage relationships with outside media outlets such as TV and radio to get our talent, products, and events featured and grow audience on these platforms. This also includes writing press releases and working with outside media promotion for our events.Write and execute trade/sponsorship agreements including meeting with sponsors as needed.Act as a liaison with event sponsors to ensure fulfillment of all sponsorship benefits in accordance with their agreements.Develop relationships and partner with the internal editorial team to help grow subscribers and promote engagement.Collaborate with the Marketing Manager to develop marketing strategies across social, digital, and traditional platforms for subscriber growth based on knowledge accumulated from internal editorial team relationships.Coordinate event-specific duties within defined timelines and established expense budgets.Qualifications:Bachelor's degree with at least 1-2 years’ experience in marketing, public relations, or a related field.Preferred experience and/or knowledge of media solutions, marketing campaign development, event marketing, consumer events, and public relations.Key leadership competencies include the ability to demonstrate professional interpersonal skills with internal and external customers, maintain confidentiality of company information, prepare reports accurately and within deadlines, coordinate several tasks simultaneously within a fast-paced environment, and possess excellent organizational skills.Outstanding benefit options including comprehensive health, dental, vision, HAS, FSA, life insurance, pet insurance, 401K, and more.Generous time off package including company-paid holidays.Energized and passionate team with a fun and flexible workplace.Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status, education, genetic characteristics or information, political affiliation, military or veteran status, or other classifications protected by applicable federal, state, and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individual's application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
#J-18808-Ljbffr