Paratext Downloads
SEO Specialist
Paratext Downloads, Dallas, Texas, United States, 75215
Develop and execute a comprehensive SEO strategy aimed at improving SIL's search engine rankingsConduct in-depth keyword research to identify high-ranking keywords that can be utilized across various digital platformsContinuously monitor, analyze, and report on key performance indicators (KPIs) to measure the ROI of SEO initiativesCollaborate closely with cross-functional teams, including developers and content creators, to ensure alignment of SEO with broader marketing strategiesMinor ResponsibilitiesStay abreast of SEO industry trends, best practices, and algorithm updatesConduct A/B tests to refine existing SEO strategies based on user engagement metricsAssist in the development of high-quality, SEO-friendly content like blogs, articles, and landing page copyWork with social media and email marketing teams to coordinate multi-channel marketing strategiesBe available to travel for international training events and workshopsBe available to travel to meet with the larger department team at least once per yearBe available to travel biennially to the Language Technology ConferenceParticipate in professional conferences and meetingsKnowledge, Skills, and Abilities:
Comprehensive understanding of search engine algorithms, SEO best practices, and ranking signals.Proficient in analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.Exceptional skills in keyword research, competitive analysis, and on-page optimization.Strong analytical capabilities with experience in interpreting complex data and KPIs.Outstanding written and verbal communication skills.Good interpersonal skills of communicationGood organizational skillsThe ability to make decisions in a timely mannerThe ability to generate multiple solutions to the problemThe ability to quickly pick up technical conceptsThe ability to work both with a team and independently, and to multitask effectivelyEducation and Experience:
SEO Specialists need experience with WordPress or similar Content Management Systems (CMS). Familiarity with other digital marketing channels like PPC, email marketing, and social media is advantageous. Bachelor’s degree in marketing, communications, or equivalent work experience is preferred, but we care more for a heart and mind that are always learning.Training and Orientation:
Will complete the initial IT Software Department training program and relevant portions of IT Orientation. Ongoing training will be provided for Google Analytics, Google Search Console, and any other SEO tools pertinent to the role.SIL is a global, faith-based nonprofit that works with local communities around the world to develop languagesolutions that expand possibilities for a better life.Our faith inspires and informs our commitment to expand possibilities for people to thrive. We believe allpeople are created by God and given language as a means for flourishing. Through language, we understand who weare, experience relationships and explore life’s most important questions.
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Comprehensive understanding of search engine algorithms, SEO best practices, and ranking signals.Proficient in analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.Exceptional skills in keyword research, competitive analysis, and on-page optimization.Strong analytical capabilities with experience in interpreting complex data and KPIs.Outstanding written and verbal communication skills.Good interpersonal skills of communicationGood organizational skillsThe ability to make decisions in a timely mannerThe ability to generate multiple solutions to the problemThe ability to quickly pick up technical conceptsThe ability to work both with a team and independently, and to multitask effectivelyEducation and Experience:
SEO Specialists need experience with WordPress or similar Content Management Systems (CMS). Familiarity with other digital marketing channels like PPC, email marketing, and social media is advantageous. Bachelor’s degree in marketing, communications, or equivalent work experience is preferred, but we care more for a heart and mind that are always learning.Training and Orientation:
Will complete the initial IT Software Department training program and relevant portions of IT Orientation. Ongoing training will be provided for Google Analytics, Google Search Console, and any other SEO tools pertinent to the role.SIL is a global, faith-based nonprofit that works with local communities around the world to develop languagesolutions that expand possibilities for a better life.Our faith inspires and informs our commitment to expand possibilities for people to thrive. We believe allpeople are created by God and given language as a means for flourishing. Through language, we understand who weare, experience relationships and explore life’s most important questions.
#J-18808-Ljbffr