Content Marketing Specialist

DescriptionPosition at LeadVentureContent Marketing SpecialistWe are looking for a tech-savvy, creatively gifted content specialist with strong communication skills and a passion for B2B software to join our team. Reporting to the VP of Marketing, you will collaborate with our product marketing, demand generation, and customer success teams to develop and execute high-quality content that drives engagement, brand awareness, and leads for our company.The ideal candidate will bring a deep understanding of best practices in content strategy and development, and a knack for crafting optimized content for diverse audiences, always keeping the customer at the forefront.The role will be measured against your content's impact on our pipeline, audience engagement, and share of voice in the marketplace.Here is more of what you’ll get to do:Develop creative and engaging content across various platforms including website, social media, email campaigns, sales enablement, and more.Conduct thorough research on industry-related topics to create informative and relevant content.Collaborate with design and marketing teams to produce visually appealing content that aligns with brand guidelines.Monitor and analyze the performance of content using key metrics such as engagement rates, website traffic, and lead generation.Stay updated on industry trends and competitors' content strategies to stay ahead of the curve.Manage and maintain content calendars, ensuring timely delivery of all planned content.Ensure all content is consistent in style, tone, and voice across all platforms.You’ll thrive in this role if you have:Bachelor's degree in Marketing, Communications, Journalism, or related field.2+ years of experience in content marketing, copywriting, or a similar role.Excellent written and verbal communication skills.Deep understanding of sales funnels and how content fits into each stage.Strong understanding of SEO best practices and how to apply them to content creation.Proficiency in using various content management systems and social media platforms.Research skills for audience insights and content creation.Ability to work independently and manage multiple projects simultaneously.Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply!This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.Who we are:LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture, and more. Our family of brands includes Dealer Spike, Dealer Car Search, Frazer, Net Driven, Direct Communications, Inc. (DCi), Powersports Support, Level 5, PSM Marketing, Monroney Labels, and Interact RV. We are an international company with offices located in the United States, Mexico (Juniper Data Center), Belize (Dealer Spike Belize), India, and The Netherlands. Together, we are LeadVenture.LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.

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